Search

You searched for: Start Over Year Published (Range) over 25 Years Remove constraint Year Published (Range): over 25 Years Subject Term roles Remove constraint Subject Term: roles Subject Term advertising Remove constraint Subject Term: advertising Subject Term farmers Remove constraint Subject Term: farmers

Search Results

1. An agency perspective on editorial integrity
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Harrison, Susan (main author / Executive Vice President, Davis Harrison Advertising, Chicago), Executive Vice President, Davis Harrison Advertising, Chicago
Format:
Journal article
Publication Date:
1989-10
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
27(9) : 78-79
Subject Term:
advertising, agri-marketers, credibility (sources), ethical issues, farm journals, farmers, media selection, roles
2. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cornick, James M. (main author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Related Item:
Advertising Age
Related Item Details:
52(37) : S-1, S-8
Subject Term:
advertising, expenditures, farm journals, farmers, media effectiveness, radio, readership, roles, television, marketing communication, audience selection
Notes:
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazine... (continued)
3. Agrimarketing is more than man in OshKosh B'Goshes
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gage, Theodore J. (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Related Item:
Advertising Age
Related Item Details:
50(51) : S-1, 3, 4
Subject Term:
advertising, agribusiness, farmers, information sources, marketing, roles, trends, marketing communication, agri-marketing
Notes:
Describes approaches U.S. agricultural marketers are using in response to changes in ... (continued)
4. How do consumer and agri ads differ?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Related Item:
Advertising Age
Related Item Details:
50(51) : S9, 11
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)
5. A challenge to farm publications
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Palmer, Bob (main author)
Format:
Journal article
Publication Date:
1963
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
1 : 28-32
Subject Term:
advertising, farm journals, farmers, home instruction, information issues, information needs, leadership, media effectiveness, media selection, message content, roles, trends in farm publishing
6. The American agricultural press, 1819-1860
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Demaree, Albert Lowther (main author)
Format:
Ph.D. Dissertation
Publication Date:
1941
Published:
USA
Subject Term:
advertising, editors, education effects, fairs, farm families, farm journals, farm women, farmers, history, information needs, journals, roles, trends in farm publishing, value of information
Notes:
Includes Preface and Table of Contents only; See also ID B04373 to B04382, New York :... (continued)
7. The country press reawakens
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wilson, Charles Morrow (main author)
Format:
Journal article
Publication Date:
1934-09
Published:
USA
Related Item:
North American Review
Related Item Details:
238(3) : 260-267
Subject Term:
advertising, communities, coverage, farmers, information sources, media effectiveness, newspapers, reporting, roles, rural communities, local
8. The application of advertising to farming interests
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
O'Shaughnessy, James (main author / Executive Secretary, American Association of Advertising Agencies), Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1925-12-09
Published:
USA
Subject Term:
advertising, American Farm Bureau Federation (AFBF), appeals (message), communication research, farm journals, farmers, marketing, organization, print media, roles, rural-urban communication, marketing communication, agri-marketing, information need
Notes:
Special Bulletin No. 107. Speech to annual meeting of the American Farm Bureau Feder... (continued)
9. Advertising helps sell insurance to farmers: farm papers used to show need of protection
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1924-03-22
Published:
USA
Subject Term:
advertising, farm journals, farm management, farmers, information needs, roles, risk management
Notes:
Special Bulletin No. 12. 2 pages.
10. Do farmers wear socks?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author / Executive Secretary, Agricultural Publishers Association), Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-09-29
Published:
USA
Subject Term:
advertising, advertising agencies, Agricultural Publishers Association (APA), buyer behavior, buying behavior, decision making, farm journals, farmers, market analysis, media effectiveness, media selection, roles, marketing communication, agri-marketing, American Association of Advertising Agencies
Notes:
Special Bulletin No. 33. Reprinted by permission from Judicial Advertising. 3 pages.... (continued)
11. Competition of "official papers" of farmers' organizations with established farm papers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Campbell, W.G. (main author)
Format:
Report
Publication Date:
1922-05-08
Published:
USA
Subject Term:
advertising, conflict, farm journals, farmers, organizational communication, organizations, publishing, roles
Notes:
Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Serial No. 8/3... (continued)
12. The farmer's purchasing power
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McVey, Hugh (main author)
Format:
Journal article
Publication Date:
1915-05
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
27(1) : 64-66
Subject Term:
advertising, buying behavior, farm journals, farmers, media effectiveness, roles
13. How advertising does odd jobs for farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Griswold, Lawrence W. (main author)
Format:
Journal article
Publication Date:
1914-11
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
26(7) : 27-30
Subject Term:
advertising, farmers, newspapers, roles, farm papers
14. The optimistic observer: reflections on advertising by a man who keeps his eyes open and listens
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1911-06
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
23(2) : 42-44
Subject Term:
advertising, farmers, roles, trends, marketing communication
15. Advertising in farm papers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Minton, C.D. (main author / Editor, Oregon Agriculturist)
Format:
Journal article
Publication Date:
1911-03
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
22(10) : 74-75
Subject Term:
advertising, buyer behavior, buying behavior, decision making, direct marketing, farm journals, farmers, media effectiveness, roles
Notes:
Speech before the Portland (Oregon) Ad Club.
16. "Looking ahead" to the farmer's trade
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Haire, Alphonsus P. (main author)
Format:
Journal article
Publication Date:
1910-05
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
22(1) : 46
Subject Term:
advertising, buyer behavior, buying behavior, farm journals, farmers, roles
17. Good advice to advertisers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Thompson, William (main author), Brisbane, Arthur (author)
Format:
Journal article
Publication Date:
1908-10
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
19(6) : 537-539
Subject Term:
advertising, advertising agencies, audience analysis, consumer information, farm journals, farm women, farmers, readership, roles
18. The farmer as "a class"
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1907-11
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
18(1) : 27-28
Subject Term:
advertising, farm journals, farmers, history, journals, roles, technological advancement, Agricultural Advertising
19. Farm papers and general publicity
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barton, Bayard W. (main author)
Format:
Journal article
Publication Date:
1907-08
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
17(2) : 145-146
Subject Term:
advertising, consumers, farm journals, farmers, roles
Notes:
Reprinted from The Advertising Agent. Argues that marketers of consumer and other go... (continued)
20. Advertising from the farmers stand-point
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stelter, George H. (main author)
Format:
Journal article
Publication Date:
1906-12
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
15(6) : 574-575
Subject Term:
advertising, farmers, information needs, roles
21. Advertising from the farmers stand-point
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
T.A.J. (main author / Millburn, Illinois)
Format:
Journal article
Publication Date:
1906-10
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
15(4) : 321-323
Subject Term:
advertising, decision making, farm families, farmers, information needs, poultry, roles, value of information
22. Advertising from the farmers stand-point
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Loy, Linda W. (main author)
Format:
Journal article
Publication Date:
1906-09
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
15(3) : 218-220
Subject Term:
advertising, buying behavior, decision making, farm families, farmers, information needs, roles
23. Advertising from the farmer's standpoint No. 19
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Heilman, Mrs. Frank (main author)
Format:
Journal article
Publication Date:
1906-08
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
15(2) : 162-165
Subject Term:
advertising, farm families, farmers, information needs, roles
24. Advertising from the farmers stand-point
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Holcomb, Mrs. Bert A. (main author)
Format:
Journal article
Publication Date:
1906-07
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
15(1) : 41-42
Subject Term:
advertising, farm families, farmers, information needs, roles
25. Advertising from the farmers stand-point
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Crane, Otis (main author)
Format:
Commentary
Publication Date:
1906-06
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
14(6) : 539-540
Subject Term:
advertising, attitudes, buying behavior, decision making, farmer attitudes, farmers, roles
26. Advertising from the farmers stand-point
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Piffley, Wm. H. (main author)
Format:
Journal article
Publication Date:
1905-07
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
13(1) : 15-20
Subject Term:
advertising, ethical issues, farmer attitudes, farmers, information needs, roles
27. Advertising from the farmers stand-point
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pope, Mrs. W.W. (main author)
Format:
Journal article
Publication Date:
1905-05
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
12(5) : 390-392
Subject Term:
advertising, farm families, farm journals, farmer attitudes, farmers, information needs, roles
28. Advertising from the farmers stand-point
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Shoemaker, Rose (main author)
Format:
Journal article
Publication Date:
1905-03
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
12(3) : 208-210
Subject Term:
advertising, farm families, farm women, farmer attitudes, farmers, information needs, roles
29. What farm families buy
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Field, Henry (main author)
Format:
Commentary
Publication Date:
1905-02
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
12(2) : 97-99
Subject Term:
advertising, buyer behavior, farm families, farm journals, farmers, roles
30. Keeping up to date
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Abbott, Wenona Stevens (main author)
Format:
Journal article
Publication Date:
1904-10
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
11(10) : 59-60
Subject Term:
advertising, advertising agencies, farmers, roles, trends
31. Random notes
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kueckelhan, Freeman (main author)
Format:
Journal article
Publication Date:
1904-10
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
11(10) : 57-58
Subject Term:
advertising, appeals (message), campaign planning, campaigns, case studies, decision making, farmers, message content, roles, sales methods, writing styles
32. Advertising bait
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Holland, Frank P. (main author)
Format:
Journal article
Publication Date:
1903-08
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
10(8) : 19-20
Subject Term:
advertising, farm journals, farmers, media effectiveness, roles