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1. Optimal choice of generic milk advertising expenditures by media outlet
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritchett, James G. (main author), Liu, Donald J. (author), Kaiser, Harry M. (author)
Format:
Journal article
Publication Date:
1998-07
Published:
USA
Related Item:
Journal of Agricultural and Resource Economics
Related Item Details:
23(1) : 155-169
Subject Term:
advertising, commodity promotion, dairy, expenditures, history, media selection, print media, promotion, radio, television, outdoor, milk
2. Supermarket patronage: an analysis of customer counts among outlets within a geographic area
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Brooker, John R. (main author), Eastwood, David B. (author), Gray, Morgan D. (author)
Format:
Journal article
Publication Date:
1994-09
Published:
USA
Related Item:
Journal of Food Distribution
Related Item Details:
25(2) : 8-16
Subject Term:
advertising, buyer behavior, buying behavior, coupon promotion, food, media effectiveness, promotion, radio, retail promotion, television, food industry
Notes:
Via AgEcon Search.
3. Everything's up-to-date in Kansas City
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980
Published:
USA
Related Item:
Marketing and Media Decisions
Related Item Details:
15(6):76-78,l58
Subject Term:
advertising, advertising agencies, agribusiness, campaigns, cooperatives, promotion, radio, selling, television
Notes:
James F. Evans Collection
4. Newspaper advertising in food marketing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gallo, Anthony E. (main author), Boehm, William T. (author)
Format:
Journal article
Publication Date:
1979
Published:
USA: AgEcon
Related Item:
National Food Review
Related Item Details:
8(1) : 16-19
Subject Term:
advertising, consumers, education effects, expenditures, food, marketing, media effectiveness, media use, newspapers, promotion, radio, sales promotion, television, value of information, outdoor, food industry, marketing communication, circulars, convenience stores
Notes:
4 pages., via database, Much attention has been focused on the relationship between a... (continued)
5. Sources of information used and kinds of help desired in planning and purchasing food for selected families in Lorain County, Ohio
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Simonds, L.A. (main author)
Format:
Thesis summary
Publication Date:
1959-07-01
Published:
USA
Related Item:
Review of Extension Research
Related Item Details:
1958
Subject Term:
advertising, buying behavior, consumers, decision making, displays, expenditures, extension, extension communication, food, homemakers, information sources, market information, newspapers, promotion, radio, television, labels, brands, packaging
Notes:
Pages 73-74 in Extension Circular 521, Review of Extension Research, January through ... (continued)
6. Should RFDs cooperate with free time for agricultural commodities groups when those groups are paying for coverage in other mediums
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1953-09
Published:
USA
Related Item:
CHATS
Related Item Details:
September 1953 : 3
Subject Term:
advertising, commodity promotion, promotion, radio, radio programs, rural broadcasts, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)