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1. Media channel study results
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Semler, Jack (main author / Readex Researcj)
Format:
Journal article
Publication Date:
2018-07
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
56(6) : 28-29
Subject Term:
communication research, conferences, consultants, dealers, direct mail, e-mail, farm journals, farmers, information sources, media effectiveness, media research, media use, mobile communication systems, newsletters, radio, rural broadcasts, shows, telephone communication, television, web sites, cell phones, social media, smartphones, texting, applications (apps), webinars, seminars, direct e-mail
2. MediaGrowth Executive Summit
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bernick, Karen (main author)
Format:
Presentation
Publication Date:
2017-04-06
Published:
USA
Subject Term:
adoption, campaigns, case studies, change, farm journals, farmers, information sources, mass media, media effectiveness, media use, mobile communication systems, print media, telephone communication, video, digital, marketing communication, agri-marketing, cell phones, social media, smartphones
Notes:
Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 ... (continued)
3. What workers think: communication needs assessment for Latino farm and nursery workers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ginsburg, Ariel (main author), Morales, Dionisia (author)
Format:
Research report
Publication Date:
2017
Published:
USA
Subject Term:
farm workers, focus groups, horticulture, information gathering, information sources, languages, media effectiveness, media use, mobile communication systems, online services, photographs, posters, print media, telephone communication, video, landscape, ethnic factors, cross-cultural communication, cell phones, smartphones, nursery workers, nurseries, flipbook, bilingual communication
Notes:
Association for Communication Excellence in Agriculture, Natural Resources, and Life ... (continued)
4. Bader Rutter releases results of study on media channels farmers use
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2016-11-28
Published:
USA
Subject Term:
dealers, direct mail, direct marketing, farm journals, farmers, information sources, Internet, media use, mobile communication systems, print media, telephone communication, trends, digital, marketing communication, cell phones, social media, smartphones, agronomists, retailers
Notes:
Survey summary via Agri Marketing Weekly. 3 pages.
5. Bader Rutter releases results of its "Trends in key agricultural audiences' media use" study
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Smith, Patrick (main author)
Format:
News release
Publication Date:
2016-09-26
Published:
USA
Subject Term:
farm journals, farmers, information seeking, information sources, media effectiveness, media use, mobile communication systems, telephone communication, trends in farm publishing, digital, social media, smartphones
Notes:
Bader Rutter and Associates via AgriMarketing Weekly. 2 pages.
6. Media research results released
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Semler, Jack (main author / President, Readex Research)
Format:
Journal article
Publication Date:
2016-07
Published:
USA: Henderson Communications L.L.C., Adel, Iowa.
Related Item:
Agri Marketing
Related Item Details:
54(6) : 30-31
Subject Term:
advisory services, agri-marketers, dealers, direct mail, e-mail, farm journals, farmers, information sources, media use, mobile communication systems, newsletters, newspapers, radio, readership, rural broadcasts, shows, telephone communication, television, trends, trends in farm publishing, web sites, cell phones, social media, smartphones, texting, webinars
7. 2016 Agri media survey: digital growing but not at expense of print
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kinsman, Matt (main author / Connectiv Agri Council)
Format:
Article
Publication Date:
2016-06-10
Published:
USA
Subject Term:
dealers, direct mail, farm journals, farmers, information channels, information gathering, information seeking, information sources, media effectiveness, media use, meetings, mobile communication systems, newsletters, print media, radio, shows, telephone communication, television, web sites, digital, social media, smartphones, ranchers, applications (apps), webinars, digital media, farm show
Notes:
Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes... (continued)
8. The attitudes of agricultural extension workers towards the use of e-extension for ensuring sustainability in the Kingdom of Saudi Arabia
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Afzal, Adeel (main author), Al-Subaiee, Faisal Sultan (author), Mirza, Abdulrahman A. (author)
Format:
Journal article
Publication Date:
2016
Published:
Saudi Arabia
Related Item:
Sustainability
Related Item Details:
8(10)
Subject Term:
agriculture research, attitudes, communication, communication training, computers, extension, extension agents, extension communication, extension methods, extension services, information needs, information sources, Internet, media use, mobile communication systems, sustainability, sustainable agriculture, telephone communication, training, training needs, training programs, social media, websites, Saudi Arabia (Western Asia)
Notes:
16 pages.
9. ABM Agri Media Council's research
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Semler, Jack (main author)
Format:
Journal article
Publication Date:
2015-07
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
53(6) : 30
Subject Term:
adoption, audience research, dealers, farm journals, farmers, information sources, media use, mobile communication systems, newsletters, newspapers, radio, rural broadcasts, telephone communication, trends, web sites, social media, smartphones, applications (apps)
10. Mobile phones and farmers' marketing decisions in Ethiopia
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Tadesse, Getaw (main author), Bahiigwa, Godfrey (author)
Format:
Journal article
Publication Date:
2015
Published:
Ethiopia
Related Item:
World Development
Related Item Details:
68 : 296-307
Subject Term:
cooperatives, decision making, extension agents, farmers, information issues, information sources, market information, media use, mobile communication systems, radio, telephone communication, television, cell phones, Ethiopia (Africa, Eastern)