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1. Pro-environment advertising messages: the role of regulatory focus
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bhatnagar, Namita (main author), McKay-Nesbitt, Jane (author)
Format:
Journal article
Published:
International
Related Item:
International Journal of Advertising
Related Item Details:
35(1) : 4-22
Subject Term:
advertising, advertising research, analysis, audience attitudes, behavior, conservation, consumption, environmental communication, environmental quality, international, message content, persuasion, promotion, framing