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You searched for: Start Over Publication Year 1980 Remove constraint Publication Year: 1980 Year Published (Range) over 25 Years Remove constraint Year Published (Range): over 25 Years Related Item Advertising Age Remove constraint Related Item: Advertising Age

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1. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gage, Theodore J. (main author)
Format:
Journal article
Publication Date:
1980-11-24
Published:
USA
Related Item:
Advertising Age
Related Item Details:
51(51) : S-4-S-5
Subject Term:
agri-marketers, agribusiness, farmers, marketing, marketing techniques, retail promotion, sales methods, seeds, selling, marketing communication
Notes:
Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesal... (continued)
2. Estimates of '79 advertising to sales and advertising to gross profit margin by industry
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-07-14
Published:
USA
Related Item:
Advertising Age
Related Item Details:
51: 72
Subject Term:
advertising, chemicals, expenditures, farm journals, food, forestry, fertilizer, wood
Notes:
1 p.
3. Computer power tapped by business and farm books
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stelle, Drake (main author)
Format:
Journal article
Publication Date:
1980-06-16
Published:
USA
Related Item:
Advertising Age
Related Item Details:
(1980 June 16) : S-31, S-44
4. Gauging the market (opinions from publishers and media buyers in the areas of consumer, business, and farm magazines)
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-06-16
Published:
USA
Related Item:
Advertising Age
Related Item Details:
(1980 June 16) : S-8, S-10, S-12, S-46
5. Estimated annual U.S. ad expenditures: 1959-79
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-04-30
Published:
USA
Related Item:
Advertising Age
Related Item Details:
51: 261
Subject Term:
advertising, expenditures, farm journals
Notes:
1 p.
6. Estimated annual U.S. ad expenditures: 1935-1958
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-04-30
Published:
USA
Related Item:
Advertising Age
Related Item Details:
51: 260
Subject Term:
advertising, expenditures, farm journals
Notes:
1 p.
7. Catalogs boom and grow
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-01-21
Published:
USA
Related Item:
Advertising Age
Related Item Details:
51(3) : S-22-S-25
Subject Term:
direct mail, direct marketing, farmers, history, marketing techniques, media effectiveness, roles
Notes:
Trends in the mail order catalog business. Includes a brief history back to 1872 whe... (continued)
8. Differing perspectives on publishing
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980
Published:
USA
Related Item:
Advertising Age
Related Item Details:
(June 16, 1980) : 5-46
9. Farm magazines diversify, retrench
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Zotti, E. (main author)
Format:
Journal article
Publication Date:
1980
Published:
USA
Related Item:
Advertising Age
Related Item Details:
June 16
Subject Term:
Farm Industry News, Farm Journal, farm journals, farmers, journals, Progressive Farmer, Successful Farming, trends in farm publishing
Notes:
James F. Evans Collection
10. Food industry takes new approach
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cohen, Stanley E. (main author)
Format:
Journal article
Publication Date:
1980
Published:
USA
Related Item:
Advertising Age
Related Item Details:
June 30, 1980 : 24
Subject Term:
food industries, food policy, food safety, organizations
Notes:
James F. Evans Collection, AgComm teaching