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1. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ramukumba, Takalani (main author)
Format:
Journal article
Publication Date:
2017
Published:
South Africa
Related Item:
African Journal of Hospitality, Tourism and Leisure
Related Item Details:
6(4)
Subject Term:
advertising, appeals (message), audience analysis, audience research, communication analysis, communication research, decision making, e-mail, evaluation, event planning, face-to-face communication, food, information sources, media effectiveness, newspapers, posters, promotion, radio, sampling, web sites, tourism, outdoor, marketing communication, word-of-mouth marketing, motivation, social media, events, Facebook, South Africa (Africa, Southern), formative evaluation, festivals, flyers
Notes:
12 pages., Online via open access. 11 pages., Findings from a case study prompted aut... (continued)
2. Ad and sponsorship opportunities
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Skelton, Dan (main author), Wick, Don (author), Young, Cyndi (author), Ketelsen, Lynn (author), Winters, Rob (author)
Format:
Journal article
Publication Date:
2015-04
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
53(3) : 56, 58
Subject Term:
advertising, agriculture news, coverage, information services, promotion, radio, radio programs, reporting, rural broadcasts, events
3. Recruiting and retaining shareholders for community supported agriculture in Texas
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hall, Kelsey (main author), Meyers, Courtney (author), Doerfert, David (author), Akers, Cindy (author), Johnson, Phillip (author)
Format:
Journal article
Publication Date:
2013
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Related Item:
Journal of Applied Communications
Related Item Details:
97(4) : 33-46
Subject Term:
appeals (message), communication methods, communication planning, consumers, direct mail, direct marketing, e-mail, extension, farming methods, food, information needs, information sources, interpersonal communication, media selection, message content, newspapers, print media, promotion, radio, social marketing, television, presentations, local, social media, events, websites, community supported agriculture (CSA)
4. Canada's 2008 best of show
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Robinson, Jane (main author)
Format:
Journal article
Publication Date:
2009
Published:
Canada
Related Item:
Agri Marketing
Related Item Details:
47(1) : 54-60
Subject Term:
advertising, awards, campaigns, Canada, communicator effectiveness, crisis communication, direct marketing, event planning, exhibits, international trade, media relations, promotion, radio, television, video, web sites, writing skills, contests, marketing communication, point-of-purchase
Notes:
Posted at http://www.agrimarketingdigital.com
5. The appeal of tractor rides
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Dodderidge, Tammy (main author)
Format:
Journal article
Publication Date:
2007-10
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
45(8) : 34
Subject Term:
demonstrations, event planning, machinery, promotion, radio, radio stations, rural broadcasting, rural broadcasts, shows
Notes:
Posted at www.agrimarketing.com/?i=October%202007, Describes how some farm broadcaste... (continued)
6. Trends in marketing spending
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Roucan, Maud (main author), Peake, Whitney (author)
Format:
Journal article
Publication Date:
2006-10
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
44(8) : 5
Subject Term:
advertising, direct marketing, expenditures, farm journals, Internet, mass media, print media, promotion, public relations, radio, sales promotion, shows, television, web sites, marketing communication, market research
7. Optimal choice of generic milk advertising expenditures by media outlet
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritchett, James G. (main author), Liu, Donald J. (author), Kaiser, Harry M. (author)
Format:
Journal article
Publication Date:
1998-07
Published:
USA
Related Item:
Journal of Agricultural and Resource Economics
Related Item Details:
23(1) : 155-169
Subject Term:
advertising, commodity promotion, dairy, expenditures, history, media selection, print media, promotion, radio, television, outdoor, milk
8. Supermarket patronage: an analysis of customer counts among outlets within a geographic area
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Brooker, John R. (main author), Eastwood, David B. (author), Gray, Morgan D. (author)
Format:
Journal article
Publication Date:
1994-09
Published:
USA
Related Item:
Journal of Food Distribution
Related Item Details:
25(2) : 8-16
Subject Term:
advertising, buyer behavior, buying behavior, coupon promotion, food, media effectiveness, promotion, radio, retail promotion, television, food industry
Notes:
Via AgEcon Search.
9. Singing a different tune
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Dwyer, Nora (main author / Meyocks Benkstein Associates, Inc., Des Moines, IA)
Format:
Journal article
Publication Date:
1993-03
Published:
USA: Niles, IL : Century Communications Inc.
Related Item:
Agri Marketing
Related Item Details:
31 (3) : 52, 54
Subject Term:
campaigns, Iowa, USA, livestock, promotion, radio, rural broadcasts
Notes:
James F. Evans Collection
10. Farm tours merit attention
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Zaworski, F. (main author)
Format:
Journal article
Publication Date:
1991
Published:
USA: National Association of Farm Broadcasters
Related Item:
NAFB Signal
Related Item Details:
2(3) : 6-7
Subject Term:
promotion, radio, rural broadcasts, tours, radio methods
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
11. Targeting promotions in lesser-developed countries: a study of multinational corporation strategies
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hill, John S. (main author)
Format:
Journal article
Publication Date:
1984
Published:
International
Related Item:
Journal of Advertising
Related Item Details:
13(4) : 39-48
Subject Term:
consumers, direct mail, drink, films, food, information seeking, information sources, journals, media selection, media use, newspapers, posters, promotion, publicity, radio, rural areas, rural communities, rural people, rural-urban difference, sales promotion, television
12. Everything's up-to-date in Kansas City
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980
Published:
USA
Related Item:
Marketing and Media Decisions
Related Item Details:
15(6):76-78,l58
Subject Term:
advertising, advertising agencies, agribusiness, campaigns, cooperatives, promotion, radio, selling, television
Notes:
James F. Evans Collection
13. Newspaper advertising in food marketing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gallo, Anthony E. (main author), Boehm, William T. (author)
Format:
Journal article
Publication Date:
1979
Published:
USA: AgEcon
Related Item:
National Food Review
Related Item Details:
8(1) : 16-19
Subject Term:
advertising, consumers, education effects, expenditures, food, marketing, media effectiveness, media use, newspapers, promotion, radio, sales promotion, television, value of information, outdoor, food industry, marketing communication, circulars, convenience stores
Notes:
4 pages., via database, Much attention has been focused on the relationship between a... (continued)
14. Should RFDs cooperate with free time for agricultural commodities groups when those groups are paying for coverage in other mediums
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1953-09
Published:
USA
Related Item:
CHATS
Related Item Details:
September 1953 : 3
Subject Term:
advertising, commodity promotion, promotion, radio, radio programs, rural broadcasts, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
15. Farm department promotion
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1946-10
Published:
USA
Related Item:
CHATS
Related Item Details:
October 1946 : 5-6
Subject Term:
listenership, promotion, radio, radio programs, rural broadcasts
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
16. Radio effective in distributing farm bulletins
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1946-02
Published:
USA: American Association of Agricultural College Editors
Related Item:
AAACE
Related Item Details:
29 (4) : 1
Subject Term:
extension communication, media effectiveness, promotion, publications, publicity methods, radio, radio programs, roles, bulletins
17. Not one of the media of publicity should be neglected
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Combs, L.R. (main author)
Format:
Journal article
Publication Date:
1933-03
Published:
USA
Related Item:
AAACE
Related Item Details:
15 (4) : 6-7
Subject Term:
extension communication, interpersonal communication, media effectiveness, newspapers, promotion, publicity, publicity methods, radio
18. Demonstrations to farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1923-09-02
Published:
USA
Related Item:
New York Times
Related Item Details:
Section 9
Subject Term:
adoption, farmers, information needs, information sources, persuasion, promotion, radio, information technology