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1. Acceptance, attitude and knowledge towards agriculture economic activity between rural and urban youth: the case of contract farming
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bahaman, A.S. (main author), Jeffrey, L.S. (author), Azril, M.S. Hayrol (author), Jegak, U. (author)
Format:
Journal article
Publication Date:
2010
Published:
Malaysia: Asian Network for Scientific Information
Related Item:
Journal of Applied Sciences
Related Item Details:
10(19) : 2310-2315
Subject Term:
attitudes, careers, farm management, farming methods, information needs, knowledge, knowledge level, Malaysia, promotion, rural-urban difference, youth
Notes:
Via www.doaj.org
2. Achieving food security in the Kingdom of Saudi Arabia through innovation: Potential role of agricultural extension
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Fiaz, Sajid (main author), Noor, Mehmood Ali (author), Aldosri, Fahad Owis (author)
Format:
Journal article
Publication Date:
2016-09
Published:
Saudi Arabia
Related Item:
Journal of the Saudi Society of Agricultural Sciences
Subject Term:
awareness of innovations, crops, energy, extension agents, extension communication, farmers, food security, imports, meat, policies, promotion, technological advancement, water, land use management, food production, Saudi Arabia (Western Asia)
Notes:
In Press, Corrected Proof
3. Acing the media interview: what to know to promote your programs
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Opat, Kelsi (main author), Irlbeck, Erica (author)
Format:
Journal article
Publication Date:
2017
Published:
USA
Related Item:
Agricultural Education Magazine
Related Item Details:
90(3) : 7-8
Subject Term:
agricultural education, broadcasting, communication planning, educational media television, educators, interviews, media relations, presentation, promotion, television, television methods, program reporting
Notes:
Tips for agricultural educators about how to prepare for and take part in television ... (continued)
4. A comparative analysis of export promotion programs for U.S. wheat and red meats
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Halliburton, K. (main author), Henneberry, S.R. (author)
Format:
Journal article
Publication Date:
1995
Published:
International
Related Item:
Agribusiness
Related Item Details:
11(3) : 207-221
Subject Term:
advertising, commodity promotion, exports, generic advertising, government programs, international trade, meat, promotion, sales methods, sales promotion, wheat
5. A content analysis of Extension's presence on 1890 Land-Grand University websites
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Steede, Garrett M. (main author), Fischer, Laura (author), Meyer, Diane C. (author), Meyers, Courtney (author)
Format:
Journal article
Publication Date:
2018
Published:
USA
Related Item:
Journal of Applied Communications
Related Item Details:
102(1) Article 2
Subject Term:
extension, extension communication, extension services, information issues, information needs, land grant universities, online services, promotion, public information, publicity methods, web sites, ethnic factors, diversity, awareness, social media, identity, 1890 universities
6. A content and visual analysis of promotional pieces used in a communication campaign for the Arkansas (commodity)Promotion Board
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hughes, Amy (main author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), Cox, Casandra (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Related Item:
Journal of Applied Communications
Related Item Details:
100(2) : 10-27
Subject Term:
campaign planning, campaigns, commodity promotion, information issues, livestock, message content, organizations, promotion
Notes:
Case example of a promotional campaign in which the one-third of the messages in the ... (continued)
7. Ad and sponsorship opportunities
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Skelton, Dan (main author), Wick, Don (author), Young, Cyndi (author), Ketelsen, Lynn (author), Winters, Rob (author)
Format:
Journal article
Publication Date:
2015-04
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
53(3) : 56, 58
Subject Term:
advertising, agriculture news, coverage, information services, promotion, radio, radio programs, reporting, rural broadcasts, events
8. A discrete/continuous model of fruit promotion, advertising and response segmentation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Richards, Timothy J. (main author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Related Item:
Agribusiness
Related Item Details:
16(2) : 179-196
Subject Term:
advertising, appeals (message), buyer behavior, buying behavior, commodity promotion, consumers, fruit, message content, promotion, marketing communication, apples
9. Adoption of internet strategies by agribusiness firms
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Akridge, Jay (main author), Henderson, Jason (author), Dooley, Frank (author), Carerre, Antonio (author)
Format:
Journal article
Publication Date:
2005
Published:
USA
Related Item:
International Food and Agribusiness Management Review
Related Item Details:
8(4) : 42-61
Subject Term:
adoption, agri-marketers, agribusiness, attitudes, decision making, farmer attitudes, farmers, Internet, promotion, information technology, e-commerce, marketing communication, agri-marketing, information process
10. A double-hurdle approach to advertising: the case of cheese
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Blisard, N. (main author), Blaylock, J.R. (author)
Format:
Journal article
Publication Date:
1992
Published:
USA
Related Item:
Agribusiness
Related Item Details:
8(2) : 109-120
Subject Term:
advertising, buying behavior, commodity promotion, consumers, dairy, generic advertising, media effectiveness, promotion, sales promotion, cheese