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1. Retailers have options with promotions, marketers say
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Karst, Tom (main author)
Format:
Journal article
Publication Date:
2020-12-31
Published:
USA
Related Item:
Packer
Subject Term:
advertising, buying behavior, commodity promotion, consumers, displays, food, fruit, marketing, message content, online services, promotion, retail, retail promotion, sampling, marketing communication, apples, pandemic, produce, food packaging, online buying
Notes:
Online from periodical. 5 pages., Article reports on promotion approaches that retail... (continued)
2. With record crop, pistachio group launches massive ad campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Koger, Chris (main author)
Format:
Journal article
Publication Date:
2020-10-25
Published:
International
Related Item:
Packer
Subject Term:
advertising, campaign planning, campaigns, commodity promotion, diet, food, media selection, print media, promotion, television, digital, marketing communication, pistachio
Notes:
Online from publication. 2 pages., Report of plans by American Pistachio Growers to p... (continued)
3. Sweet Tango promos kick into high gear for pandemic marketing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Koger, Chris (main author)
Format:
Journal article
Publication Date:
2020-09-16
Published:
International
Related Item:
Packer
Subject Term:
advertising, campaign planning, campaigns, commodity promotion, cooperatives, food, fruit, promotion, organic, marketing communication, cooperative communication, apples, pandemic, produce, Canada (North America), food advertising
Notes:
Online from periodical. 2 pages., Describes promotion activities of an apple growers ... (continued)
4. Generic promotion of sorghum for food and industrial uses
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Williams, Gary W. (main author), Capps, Oral, Jr. (author)
Format:
Journal article
Publication Date:
2020
Published:
USA
Related Item:
Journal of International Food and Agribusiness Marketing
Related Item Details:
32(1) : 13-29
Subject Term:
advertising, commodity promotion, consumption, crops, demand, economics of information, feedstuffs, food, generic advertising, grains, promotion, trends, value of information, marketing communication, sweeteners, sorghum, industrial uses
Notes:
17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotio... (continued)
5. Butter cows and butter buildings: a history of an unconventional sculptural medium
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Simpson, Pamela H. (main author)
Format:
Journal article
Publication Date:
2019
Published:
USA
Related Item:
Sculpture Review
Related Item Details:
68(4) : 40-59
Subject Term:
advertising, commodity promotion, dairy, fairs, food, history, promotion, art, butter, exhibitions
Notes:
20 pages., Via online., Historical analysis of butter sculpture within the context of... (continued)
6. Painting for the brand: spreading paint and the Certified Angus Beef Brand across America's barns
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bechtel, Wyatt (main author)
Format:
Journal article
Publication Date:
2018-11
Published:
Lenexa, Kansas: Drovers CattleNetwork
Related Item:
Drovers Cattlenetwork
Related Item Details:
: 20
Subject Term:
advertising, beef, campaigns, cattle, commodity promotion, livestock, meat, media effectiveness, promotion, outdoor, brands, branding, place-based communication, brand reputation
Notes:
Features a campaign, "Brand the Barn," that involves painting the Certified Angus Bee... (continued)
7. Report: Pork checkoff pays off for producers
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2018-02-23
Published:
USA
Related Item:
Illinois AgriNews
Related Item Details:
40(52) : E3
Subject Term:
advertising, attitudes, commodity promotion, economics of information, farmers, international trade, meat, promotion, sustainability, value of information, pork, diseases, trust, consumer trust
8. Generic advertising of U.S. lamb
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ghosh, Somali (main author), Williams, Gary W. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA: AgEcon
Related Item:
Journal of International Food and Agribusiness Marketing
Related Item Details:
28(4) : 373-393
Subject Term:
advertising, commodity promotion, economics of information, generic advertising, imports, international trade, markets, meat, promotion, value of information, sheep, lamb
Notes:
22 pages., via database., "The U.S. lamb industry's generic lamb advertising program ... (continued)
9. The ramifications of nearly going dark: a natural experiment in the case of U.S. generic orange juice advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Capps, Oral, Jr. (main author), Bessler, David A. (author), Williams, Gary W. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Related Item:
Agricultural and Resource Economics Review
Related Item Details:
45(1) : 68-97
Subject Term:
advertising, commodity promotion, demand, drink, economics of information, fruit, generic advertising, marketing, promotion, research methods, value of information, marketing communication, oranges, checkoff program, information effects, advertising effectiveness
Notes:
Online from AgEconSearch., Authors estimated losses in consumption and sales revenue ... (continued)
10. Moving ads promote U.S. meat
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2013-05
Published:
South Korea
Related Item:
Prairie Farmer
Related Item Details:
185(5) : 76
Subject Term:
advertising, beef, commodity promotion, exports, international trade, meat, media effectiveness, media selection, mobile communication systems, promotion, South Korea, pork, outdoor
Notes:
Advertising U.S. red meat on the sides of trucks in South Korea. A project of the U.S... (continued)
11. HSUS (Humane Society of the United States) targets pork industry with latest campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Otto, Jeannine (main author)
Format:
Journal article
Publication Date:
2012-04-27
Published:
USA
Related Item:
Illinois AgriNews
Related Item Details:
35(8) : E5
Subject Term:
accuracy, advertising, animal rights, appeals (message), campaigns, commodity promotion, conflict, farming methods, interest groups, promotion, risk communication, pork, promotion methods, animal welfare
12. Advertising, promotion and labelling of pork to attract consumers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Goddard, Ellen (main author)
Format:
Journal article
Publication Date:
2011
Published:
Canada
Related Item:
Advances in Pork Production
Related Item Details:
22 : 205-215
Subject Term:
advertising, appeals (message), buying behavior, commodity promotion, consumers, farming methods, food safety, labeling, meat, promotion, value of information, pork, swine, local, Canada (North America)
13. Phase two of beef imaging campaign launched in South Korea
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2010-12-10
Published:
South Korea
Related Item:
Illinois Agri News
Related Item Details:
33(40) : E1
Subject Term:
advertising, audience analysis, audience research, beef, campaigns, commodity promotion, consumption, image, meat, promotion, South Korea
14. The allocation of advertising and research dollars in the Florida orange juice industry
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Brown, Mark G. (main author), Spreen, Thomas H. (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Related Item:
International Journal on Food System Dynamics
Related Item Details:
1(1) : 37-45
Subject Term:
advertising, agriculture research, commodity promotion, crops, drink, economics of information, expenditures, fruit, promotion, value of information, diseases
15. Understanding the U.S. generic advertising system and its role in information management among commodities and food systems
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ward, Ronald W. (main author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Related Item:
International Journal on Food System Dynamics
Related Item Details:
1(3) : 204-211
Subject Term:
advertising, beef, campaigns, commodity promotion, communication theory, economics of information, fruit, government programs, information management, information systems, promotion, value of information, honey, flowers
16. Financial benefits of Florida generic orange juice marketing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Thomas, Arthur M. (main author), Canter, Neil (author)
Format:
Journal article
Publication Date:
2009-12
Published:
USA
Related Item:
Agricultural and Resource Economics Review
Related Item Details:
38(3) : 431-444
Subject Term:
advertising, commodity promotion, drink, economics of information, fruit, promotion, value of information, marketing communication, brands, branding
17. "Hop to the top with the Iowa chop": the Iowa Porkettes and cultivating agrarian feminisms in the Midwest, 1964-1992
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Devine, Jenny Barker (main author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Related Item:
Agricultural History
Related Item Details:
83(4) : 477-502
Subject Term:
advertising, agrarianism, campaigns, commodity promotion, farm management, farm women, gender, history, organizations, participation, promotion, women, pork, swine, role
18. World orange juice market: benefits of generic advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Spreen, Thomas (main author), Jauregui, Carlos (author)
Format:
Journal article
Publication Date:
2009
Published:
International
Related Item:
British Food Journal
Related Item Details:
111(8) : 852-865
Subject Term:
advertising, Brazil, commodity promotion, drink, economics of information, finance, fruit, imports, international trade, policies, promotion, value of information
19. Certified Angus Beef turns 30
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Reiman, Miranda (main author)
Format:
Journal article
Publication Date:
2008-11
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
46(9) : 37
Subject Term:
advertising, beef, commodity promotion, history, promotion, brands
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=19654
20. Today's lesson: selling teenagers on benefits of milk
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Elliott, Stuart (main author)
Format:
Journal article
Publication Date:
2008-09-26
Published:
USA
Related Item:
New York Times
Subject Term:
advertising, audience analysis, audience research, campaigns, commodity promotion, communication research, dairy, persuasion, promotion, research methods, milk, youths
Notes:
Via online issue. 3 pages.
21. Two Simple Steps to Improve Your Web Site and Your Search Engine Ranking at the Same Time
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Palmer, Dave (main author)
Format:
Journal article
Publication Date:
2008-06
Published:
USA
Related Item:
Journal of Extension
Related Item Details:
Vol. 46, No. 3
Subject Term:
advertising, commodity promotion, extension, extension services, marketing, promotion, web sites, information and communication technology (ICT)
Notes:
Online access
22. The problem of free riding in voluntary generic advertising: parallelism and possible solutions from the lab: AJAE Appendix
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Messer, Kent D. (author), Schulze, William D. (author)
Format:
Journal article
Publication Date:
2007-07-12
Published:
USA
Related Item:
American Journal of Agricultural Economics
Subject Term:
advertising, commodity promotion, decision making, farmers, marketing techniques, promotion, selling
Notes:
Appendices. 12 pages., Supplementary materials to an article named in the title.
23. Retail-to-farm transmission of generic advertising effects
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wohlgenant, Michael K. (main author)
Format:
Journal article
Publication Date:
2006
Published:
USA
Related Item:
Choices
Related Item Details:
21(2) : 67-72
Subject Term:
advertising, commodity promotion, economics of information, government policies, policies, promotion, value of information, concentration
24. Court rules beef checkoff constitutional
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005-05-27
Published:
USA
Related Item:
Illinois AgriNews
Related Item Details:
29(13) : A1
Subject Term:
advertising, beef, commodity promotion, food policy, government policies, meat, policies, promotion
25. The pork industry's "Other White Meat" campaign is taken in new directions
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Levere, Jane L. (main author)
Format:
Journal article
Publication Date:
2005-03-04
Published:
USA
Related Item:
New York Times
Subject Term:
advertising, appeals (message), campaigns, commodity promotion, meat, message content, promotion, pork, swine, marketing communication
Notes:
New York Times article archived in Animalnet, Food Safety Network. 1 page.
26. Louisiana strawberries: consumer preferences and retail advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hinson, Roger A. (main author), Bruchhaus, Michael N. (author)
Format:
Journal article
Publication Date:
2005-03
Published:
USA
Related Item:
Journal of Food Distribution Research
Related Item Details:
36(1) : 86-90
Subject Term:
advertising, buyer behavior, buying behavior, commodity promotion, consumers, decision making, fruit, information needs, promotion, retail promotion, local
Notes:
Via AgEcon Search.
27. Beef case could have ripple effect
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Teinowitz, Ira (main author)
Format:
Journal article
Publication Date:
2004-05-31
Published:
USA
Related Item:
Advertising Age
Related Item Details:
75(22) : 4+
Subject Term:
advertising, beef, cattle, commodity promotion, government policies, marketing, meat, promotion, marketing communication
28. Appeals court rules against pork council
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Teinowitz, Ira (main author)
Format:
Journal article
Publication Date:
2003-10-27
Published:
USA
Related Item:
Advertising Age
Related Item Details:
74(43) : 4
Subject Term:
advertising, commodity promotion, conflict, farmers, finance, marketing techniques, promotion, pork, swine
29. Suit threatens citrus ads
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Thompson, Stephanie (main author)
Format:
Journal article
Publication Date:
2003-05-26
Published:
USA
Related Item:
Advertising Age
Related Item Details:
74(21) : 8
Subject Term:
advertising, campaigns, commodity promotion, finance, fruit, policies, promotion
30. Measuring the impact of advertising and promotion: single- or multiple-equation systems? A case study of the Washington apple industry
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Mittelhammer, Ron C. (main author), van Voorthuizen, Hilde (author), Schotzko, R. Thomas (author)
Format:
Journal article
Publication Date:
2003-03
Published:
USA
Related Item:
Journal of Food Distribution Research
Related Item Details:
34(1) : 134-152
Subject Term:
advertising, buying behavior, commodity promotion, consumption, economics of information, evaluation, fruit, promotion, value of information, apples
31. Agricultural market structure, generic advertising, and welfare
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pope, Rulon D. (main author), Cardon, James H. (author)
Format:
Journal article
Publication Date:
2003-02
Published:
USA
Related Item:
Journal of Agricultural and Resource Economics
Related Item Details:
28 (2) : 185-200
Subject Term:
advertising, commodity promotion, economics of information, promotion, roles, value of information, marketing communication
32. Incentives to advertise and product differentiation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hunnicutt, Lynn (main author), Israelsen, L. Dwight (author)
Format:
Journal article
Publication Date:
2003
Published:
USA: Western Agricultural Economics Association
Related Item:
Journal of Agricultural and Resource Economics
Related Item Details:
28(3) : 451-464
Subject Term:
advertising, commodity promotion, expenditures, information needs, promotion, marketing communication
33. The generic advertising controversy: how did we get here and where are we going?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Crespi, John M. (main author)
Format:
Journal article
Publication Date:
2003
Published:
USA
Related Item:
Review of Agricultural Economics
Related Item Details:
25(2) : 294-315
Subject Term:
advertising, attitudes, commodity promotion, conflict, economics of information, education effects, farmer attitudes, farmers, history, policies, promotion, regulations, value of information
34. Why killing those insectuous checkoffs won't help you much
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Looker, Dan (main author)
Format:
Journal article
Publication Date:
2002-09
Published:
USA
Related Item:
Successful Farming
Related Item Details:
100(9): 15
Subject Term:
advertising, commodity promotion, corn, generic advertising, promotion
Notes:
1 p.
35. Impacts of advertising and promotion on the demand for scanned purchases of Vidalia onions
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Epperson, James E. (main author), Huang, Chung L. (author), Costa, Ecio F. (author), McKissick, John C. (author)
Format:
Journal article
Publication Date:
2002-03
Published:
USA
Related Item:
Journal of Food Distribution Research
Related Item Details:
33(1) : 52-61
Subject Term:
advertising, buyer behavior, buying behavior, commodity promotion, consumption, economics of information, evaluation, promotion, value of information, vegetables, marketing communication
36. Bovine spongiform encephalopathy and generic promotion of beef: an analysis for "Quality From Bavaria"
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Thompson, Stanley R. (main author), Hermann, Roland (author), Krischik-Bautz, Stephanie (author)
Format:
Journal article
Publication Date:
2002
Published:
Bavaria
Related Item:
Agribusiness
Related Item Details:
18(3) : 369-385
Subject Term:
advertising, animal health, beef, commodity promotion, consumption, economics of information, food safety, meat, promotion, risk communication, value of information, diseases, Bavaria, BSE
37. Selling it! Florida citrus industry boosts consumption with extensive, health-focused advertising & promotion
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Campbell, Dan (main author)
Format:
Journal article
Publication Date:
2001-10
Published:
USA
Related Item:
Rural Cooperatives
Related Item Details:
<68(5): 27-29>
Subject Term:
advertising, campaign, campaign planning, commodity promotion, fruit, promotion
Notes:
3 p.
38. "Shroom ads" compelled speech
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Teinowitz, Ira (main author)
Format:
Journal article
Publication Date:
2001-07-02
Published:
USA
Related Item:
Advertising Age
Related Item Details:
72(27) : 26
Subject Term:
advertising, campaigns, commodity promotion, finance, policies, promotion, vegetables
Notes:
Reports on a U.S. Supreme Court decision involving the Mushroom Council. "Agricultur... (continued)
39. Upstream effects of generic advertising: the case of catfish
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kinnucan, Henry W. (main author), Paudel, Laxmi (author)
Format:
Journal article
Publication Date:
2001
Published:
USA
Related Item:
Marine Resource Economics
Related Item Details:
16 : 83-107
Subject Term:
advertising, commodity promotion, distribution, finance, fish, promotion, food industry, seafood, aquaculture, value chains
40. What do drinking milk and "Survivor" have in common?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Winters, Patricia (main author)
Format:
Journal article
Publication Date:
2000-08-22
Published:
USA
Related Item:
New York Times
Subject Term:
advertising, commodity promotion, dairy, promotion, television, television programming
41. Optimal temporal policies in fluid milk advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Vande Kamp, P.R. (author)
Format:
Journal article
Publication Date:
2000-05
Published:
USA
Related Item:
American Journal of Agricultural Economics
Related Item Details:
<82(2): 271-286>
Subject Term:
advertising, campaign planning, commodity promotion, dairy, promotion
42. New milk effort promises fame with cap game
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Thompson, Stephanie (main author)
Format:
Journal article
Publication Date:
2000-04-24
Published:
USA
Related Item:
Advertising Age
Related Item Details:
71(18) : 34
Subject Term:
advertising, awards, campaign planning, campaigns, commodity promotion, dairy, games, promotion, milk
43. Was the Australian Meat and Livestock Corporation's advertising efficient?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Holloway, G. J. (main author), Peyton, L. J. (author), Griffith, G. R. (author)
Format:
Journal article
Publication Date:
2000-03
Published:
USA
Related Item:
Australian Journal of Agricultural and Resource Economics
Related Item Details:
44(1):55-81
Subject Term:
advertising, beef, commodity promotion, economics of information, meat, promotion, value of information, sheep
Notes:
27 p
44. Pork referendum petitioners can keep signatures secret
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2000-02
Published:
USA: Reporters Committee for Freedom of the Press, Arlington, Virginia.
Related Item:
The News Media and the Law
Subject Term:
advertising, commodity promotion, information control, mass media, promotion, USDA, pork, swine, freedom of the press
Notes:
Via online. 2 pages.
45. A discrete/continuous model of fruit promotion, advertising and response segmentation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Richards, Timothy J. (main author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Related Item:
Agribusiness
Related Item Details:
16(2) : 179-196
Subject Term:
advertising, appeals (message), buyer behavior, buying behavior, commodity promotion, consumers, fruit, message content, promotion, marketing communication, apples
46. The geography of Washington's world apple: global expressions in a local landscape
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Jarosz, Lucy (main author), Qazi, Joan (author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Related Item:
Journal of Rural Studies
Related Item Details:
16(1) : 1-11
Subject Term:
advertising, commodity promotion, fruit, promotion, apples
47. Dynamic model of fresh fruit promotion: a household production approach
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Richards, Timothy J. (main author)
Format:
Journal article
Publication Date:
1999-02
Published:
USA
Related Item:
American Journal of Agricultural Economics
Related Item Details:
<81: 195-211>
Subject Term:
advertising, buying behavior, commodity promotion, fruit, promotion, retail promotion
Notes:
City, Utah
48. Top 10 advertising icons
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Enrico, Dottie (main author)
Format:
Journal article
Publication Date:
1999
Published:
USA
Related Item:
Advertising Age
Related Item Details:
70 : 46
Subject Term:
advertising, campaigns, commodity promotion, dairy, promotion, milk
Notes:
Special Supplement
49. Auditors criticize management of milk ad campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Associated Press (main author)
Format:
Journal article
Publication Date:
1998-12-18
Published:
USA
Related Item:
Illinois AgriNews
Related Item Details:
22(46) : 37
Subject Term:
advertising, campaign, commodity promotion, dairy, promotion
50. New insights into supermarket promotions via scanner data analysis: the case of milk
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Green, Geoffrey M. (main author), Park, John L. (author)
Format:
Journal article
Publication Date:
1998-11
Published:
USA
Related Item:
Journal of Food Distribution Research
Related Item Details:
29(3) : 44-53
Subject Term:
advertising, commodity promotion, dairy, economics of information, evaluation, food, promotion, retail promotion, value of information, milk
Notes:
Advertising effects were positive and stastically significant. The response to adver... (continued)