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1. How do consumer and agri ads differ?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Related Item:
Advertising Age
Related Item Details:
50(51) : S9, 11
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)
2. Getting a reading on farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Shapiro, Leo J. (main author), Bombach, Dwight (author)
Format:
Journal article
Publication Date:
1979-03-19
Published:
USA
Related Item:
Advertising Age
Related Item Details:
50(13) : S2
Subject Term:
decision making, decision process, farmers, information needs, information seeking, information sources, marketing communication
Notes:
Describes "marketing rules" for selling to farmers, ranchers and their families; info... (continued)