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1. Don't be a pot calling the kettle black - dairymen don't have to be fact-stretchers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
American Dairy Association (main author)
Format:
Journal article
Publication Date:
1962-12
Published:
USA: American Dairy Association, Chicago, Illinois
Related Item:
Public Relations Tips for Dairymen
Related Item Details:
2(12) : 1-8
Subject Term:
accuracy, advertising, appeals (message), commodity promotion, dairy, ethical issues, information issues, message content, public relations, bias, milk
2. Paid advertising often plays key role in well planned public relations program
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
American Dairy Association (main author)
Format:
Journal article
Publication Date:
1964-05
Published:
USA: American Dairy Association, Chicago, Illinois
Related Item:
Public Relations Tips for Dairymen
Related Item Details:
4[5) : 1-2
Subject Term:
advertising, commodity promotion, communication planning, dairy, public relations, roles, milk
3. Auditors criticize management of milk ad campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Associated Press (main author)
Format:
Journal article
Publication Date:
1998-12-18
Published:
USA
Related Item:
Illinois AgriNews
Related Item Details:
22(46) : 37
Subject Term:
advertising, campaign, commodity promotion, dairy, promotion
4. Discussion: Commodity advertising of farm products
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Banks, Seymour (main author)
Format:
Journal article
Publication Date:
1959-05-01
Published:
USA
Related Item:
Journal of Farm Economics
Related Item Details:
41(2) : 379-382
Subject Term:
advertising, advertising research, attitudes, commodity promotion, economics of information, market analysis, promotion, research methods, value of information
5. Discussion: Commodity advertising of farm products
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Baum, E.L. (main author)
Format:
Journal article
Publication Date:
1959-05-01
Published:
USA
Related Item:
Journal of Farm Economics
Related Item Details:
41(2) : 382-386
Subject Term:
advertising, case studies, commodity promotion, communication planning, dairy, economics of information, farmer attitudes, promotion, research methods, research needs, value of information
6. Painting for the brand: spreading paint and the Certified Angus Beef Brand across America's barns
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bechtel, Wyatt (main author)
Format:
Journal article
Publication Date:
2018-11
Published:
Lenexa, Kansas: Drovers CattleNetwork
Related Item:
Drovers Cattlenetwork
Related Item Details:
: 20
Subject Term:
advertising, beef, campaigns, cattle, commodity promotion, livestock, meat, media effectiveness, promotion, outdoor, brands, branding, place-based communication, brand reputation
Notes:
Features a campaign, "Brand the Barn," that involves painting the Certified Angus Bee... (continued)
7. Commodity and brand advertising in the US orange juice market
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Behr, Robert M. (main author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), University of Florida; University of Florida; University of Florida
Format:
Journal article
Publication Date:
1988-11
Published:
USA: New York : John Wiley & Sons
Related Item:
Agribusiness
Related Item Details:
4 (6) : 579-589
Subject Term:
advertising, commodity promotion, drink
8. Advertising farm products
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bereman, H.A. (main author)
Format:
Journal article
Publication Date:
1916-02
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
27(10) : 55-56
Subject Term:
advertising, commodity promotion, promotion
9. A double-hurdle approach to advertising: the case of cheese
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Blisard, N. (main author), Blaylock, J.R. (author)
Format:
Journal article
Publication Date:
1992
Published:
USA
Related Item:
Agribusiness
Related Item Details:
8(2) : 109-120
Subject Term:
advertising, buying behavior, commodity promotion, consumers, dairy, generic advertising, media effectiveness, promotion, sales promotion, cheese
10. Advertising's influence: the case of dairy products
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Blisard, Noel (main author)
Format:
Journal article
Publication Date:
1998-05
Published:
USA
Related Item:
FoodReview
Related Item Details:
<21(2): 44-46>
Subject Term:
advertising, commodity promotion, dairy
11. The allocation of advertising and research dollars in the Florida orange juice industry
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Brown, Mark G. (main author), Spreen, Thomas H. (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Related Item:
International Journal on Food System Dynamics
Related Item Details:
1(1) : 37-45
Subject Term:
advertising, agriculture research, commodity promotion, crops, drink, economics of information, expenditures, fruit, promotion, value of information, diseases
12. Selling it! Florida citrus industry boosts consumption with extensive, health-focused advertising & promotion
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Campbell, Dan (main author)
Format:
Journal article
Publication Date:
2001-10
Published:
USA
Related Item:
Rural Cooperatives
Related Item Details:
<68(5): 27-29>
Subject Term:
advertising, campaign, campaign planning, commodity promotion, fruit, promotion
Notes:
3 p.
13. R&D [research and development] versus commodity promotion: budget allocation decisions by agricultural producer associations
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Campbell, Zoe (main author), Jalili, Rozita (author), Vercammen, James (author)
Format:
Journal article
Publication Date:
2007-09
Published:
Canada: Canadian Agricultural Innovation Research Network, Saskatoon, SK
Related Item:
Cairn Policy Brief
Related Item Details:
Number 7 : 1-3
Subject Term:
advertising, agriculture research, commodity promotion, cooperation, decision making, demand, ethical issues, finance, generic advertising, organizations, policies, research, research projects, intellectual property rights, Canada (North America), commodity organizations, producer organizations
14. Assessing effects of prices and advertising on purchases of finfish and shellfish in a local market in Texas
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Capps, O., Jr. (main author), Lambregts, J.A. (author)
Format:
Journal article
Publication Date:
1991
Published:
USA
Related Item:
Southern Journal of Agricultural Economics
Related Item Details:
23(1) : 181-194
Subject Term:
advertising, buying behavior, commodity promotion, consumers, decision making, fish, generic advertising, promotion
15. The ramifications of nearly going dark: a natural experiment in the case of U.S. generic orange juice advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Capps, Oral, Jr. (main author), Bessler, David A. (author), Williams, Gary W. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Related Item:
Agricultural and Resource Economics Review
Related Item Details:
45(1) : 68-97
Subject Term:
advertising, commodity promotion, demand, drink, economics of information, fruit, generic advertising, marketing, promotion, research methods, value of information, marketing communication, oranges, checkoff program, information effects, advertising effectiveness
Notes:
Online from AgEconSearch., Authors estimated losses in consumption and sales revenue ... (continued)
16. Commodity supply response to a producer-financed advertising program: the California avacado industry
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Carman, H.F. (main author), Green, R.D. (author)
Format:
Journal article
Publication Date:
1993
Published:
USA
Related Item:
Agribusiness
Related Item Details:
9(6) : 605-621
Subject Term:
advertising, commodity promotion, economics of information, fruit, generic advertising, value of information
17. Commodity advertising pays - or does it? What it takes to keep those raisins dancing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Carman, H.F. (main author), Green, R.D. (author), Mandour, G.J. (author)
Format:
Journal article
Publication Date:
1995
Published:
USA
Related Item:
California Agriculture
Related Item Details:
46(2) : 9-12
Subject Term:
advertising, campaigns, commodity promotion, economics of information, fruit, generic advertising, media effectiveness, value of information, raisins
18. Advertising, information, and product quality : the case of butter
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chang, Hui-Shung (main author), Kinnucan, Henry W. (author), Department of Agricultural Economics and Rural Sociology, Auburn University
Format:
Journal article
Publication Date:
1991-11
Published:
USA
Related Item:
American Journal of Agricultural Economics
Related Item Details:
73 (4) : 1195-1203
Subject Term:
advertising, buyer behavior, campaigns, commodity promotion, consumption, dairy, education effects, food safety, milk
Notes:
This study examines the roles of cholesterol information and advertising in explainin... (continued)
19. Commodity advertising : theoretical issues relating to generic and brand promotions
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chang, Julio (main author), Thompson, Stan (author), Ward, Ronald W. (author), Ward, Chang: Food and Resource Economics Department, University of Florida; Thompson: Associate Professor, Agricultural Economics Department, Michigan State University
Format:
Journal article
Publication Date:
1985
Published:
USA: New York : John Wiley & Sons
Related Item:
Agribusiness
Related Item Details:
1 (4) : 269-276
Subject Term:
advertising, commodity promotion
20. Generic ads
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Clark, Edward (main author)
Format:
Journal article
Publication Date:
1989-08
Published:
USA
Related Item:
Dairy Herd Management
Related Item Details:
26 (8) : 4
Subject Term:
advertising, commodity promotion, dairy
Notes:
James F. Evans Collection, AgComm teaching
21. Milk biz hopes $55M will help sales mooove
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Colford, Steven W. (main author)
Format:
Journal article
Publication Date:
1993-08-30
Published:
USA
Related Item:
Advertising Age
Related Item Details:
64(36) : 8,35
Subject Term:
advertising, campaigns, commodity promotion, dairy, expenditures, farmers, finance, milk
22. Markets mean more than just selling
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Conley, Dick (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Related Item:
Advertising Age
Related Item Details:
50(13) :S16-S17 March 19, 1979
Subject Term:
advertising, commodity promotion, costs, food, marketing techniques
Notes:
Evans, AgComm teaching
23. The intensity of advertising and other selling expenses in food and tobacco manufacturing : measurement, determinants, and impacts
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Coonor, John M. (main author), Weimer, Scott (author), Connor: Associate Professor, Department of Agricultural Economics, Purdue University, West Lafayette, IN; Weimer: Kellogg Company
Format:
Journal article
Publication Date:
1986
Published:
USA: New York : John Wiley & Sons
Related Item:
Agribusiness
Related Item Details:
2 (3) : 293-319
Subject Term:
advertising, commodity promotion
24. Beef's behind-the-scenes sales job
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cornett, Steve (main author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Related Item:
Beef Today
Related Item Details:
January 2000
Subject Term:
advertising, beef, commodity promotion, food safety, Internet, meat, media relations, public relations, youth
Notes:
Posted on Department of Plant Agriculture, University of Guelph, Canada
25. The generic advertising controversy: how did we get here and where are we going?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Crespi, John M. (main author)
Format:
Journal article
Publication Date:
2003
Published:
USA
Related Item:
Review of Agricultural Economics
Related Item Details:
25(2) : 294-315
Subject Term:
advertising, attitudes, commodity promotion, conflict, economics of information, education effects, farmer attitudes, farmers, history, policies, promotion, regulations, value of information
26. Generic advertising and product differentiation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Crespi, John M. (main author), Marette, Stephan (author)
Format:
Journal article
Publication Date:
2002-08
Published:
USA
Related Item:
American Journal of Agricultural Economics
Related Item Details:
84(3) : 691-701
Subject Term:
advertising, commodity promotion, distribution, economics of information, equity, farmers, fruit
27. Advertising the onion
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Crowell, Chester I. (main author)
Format:
Journal article
Publication Date:
1913-07
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
25(3) : 25-26
Subject Term:
advertising, campaign planning, campaigns, commodity promotion, horticulture, vegetables
28. Now even cellphones have milk mustaches
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cuneo, Alice Z. (main author)
Format:
Journal article
Publication Date:
2007-02-26
Published:
USA
Related Item:
Advertising Age
Related Item Details:
78(9) : 8
Subject Term:
advertising, appeals (message), campaigns, commodity promotion, dairy, e-mail, Internet, media selection, telecommunication, youth, marketing communication, milk
Notes:
Midwest Region edition.
29. More heat on farm-product ads
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cuneo, Alice Z. (main author), Gleason, Mark (author)
Format:
Journal article
Publication Date:
1996-04-29
Published:
USA
Related Item:
Advertising Age
Related Item Details:
67(18) : 12
Subject Term:
advertising, campaigns, commodity promotion, dairy, finance, food industries, policies
Notes:
"Joseph Gallo Farms has asked the federal court to eliminate fees paid to the Califor... (continued)
30. A pooled cross section time series model of coupon promotions
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Davis, J.E. (main author), Ward, R.W. (author)
Format:
Journal article
Publication Date:
1978
Published:
USA
Related Item:
American Journal of Agricultural Economics
Related Item Details:
60(3): 393-401
Subject Term:
advertising, buying behavior, commodity promotion, consumer economics, sales methods
Notes:
Phase1
31. "Hop to the top with the Iowa chop": the Iowa Porkettes and cultivating agrarian feminisms in the Midwest, 1964-1992
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Devine, Jenny Barker (main author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Related Item:
Agricultural History
Related Item Details:
83(4) : 477-502
Subject Term:
advertising, agrarianism, campaigns, commodity promotion, farm management, farm women, gender, history, organizations, participation, promotion, women, pork, swine, role
32. Farmers, government fight over food ads
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Doyle, Michael V. (main author)
Format:
Journal article
Publication Date:
2004-12-09
Published:
USA
Related Item:
Fresno Bee (Fresno, California)
Related Item Details:
Main News : A1
Subject Term:
advertising, beef, commodity promotion, food policy, government policies, meat, USDA
33. Generics losing steam, FMI told
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Edwards, Larry (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Related Item:
Advertising Age
Related Item Details:
May 14, 1979 : 3, 88
Subject Term:
advertising, commodity promotion, food industries, marketing
Notes:
Evans, AgComm teaching
34. Dairy farms can keep milking their "Happy Cows" campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Egelko, Bob (main author)
Format:
Journal article
Publication Date:
2005-01-12
Published:
USA
Related Item:
San Francisco Chronicle
Related Item Details:
Business : C2
Subject Term:
accuracy, advertising, appeals (message), campaigns, commodity promotion, dairy, food policy, message content, milk
35. Today's lesson: selling teenagers on benefits of milk
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Elliott, Stuart (main author)
Format:
Journal article
Publication Date:
2008-09-26
Published:
USA
Related Item:
New York Times
Subject Term:
advertising, audience analysis, audience research, campaigns, commodity promotion, communication research, dairy, persuasion, promotion, research methods, milk, youths
Notes:
Via online issue. 3 pages.
36. Top 10 advertising icons
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Enrico, Dottie (main author)
Format:
Journal article
Publication Date:
1999
Published:
USA
Related Item:
Advertising Age
Related Item Details:
70 : 46
Subject Term:
advertising, campaigns, commodity promotion, dairy, promotion, milk
Notes:
Special Supplement
37. Impacts of advertising and promotion on the demand for scanned purchases of Vidalia onions
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Epperson, James E. (main author), Huang, Chung L. (author), Costa, Ecio F. (author), McKissick, John C. (author)
Format:
Journal article
Publication Date:
2002-03
Published:
USA
Related Item:
Journal of Food Distribution Research
Related Item Details:
33(1) : 52-61
Subject Term:
advertising, buyer behavior, buying behavior, commodity promotion, consumption, economics of information, evaluation, promotion, value of information, vegetables, marketing communication
38. Milk tailors effort to teens
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Fitzgerald, Kate (main author)
Format:
Journal article
Publication Date:
2002-02-18
Published:
USA
Related Item:
Advertising Age
Related Item Details:
73(7) : 16
Subject Term:
advertising, appeals (message), campaigns, commodity promotion, dairy, music, youth, marketing communication, milk
Notes:
Describes plans for "Got Milk?" and milk mustache ads to be directed to teens in 100 ... (continued)
39. This "dumb idea" is changing minds
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Fleming, Bill (main author)
Format:
Journal article
Publication Date:
1988-12-15
Published:
USA
Related Item:
National Hog Farmer
Related Item Details:
33 (14) : 36-37
Subject Term:
advertising, attitudes, campaigns, commodity promotion, consumers, marketing, meat
Notes:
Evans, AgComm teaching
40. Evaluating generic dairy advertising impacts on retail, wholesale, and farm milk markets
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Forker, O.D. (main author), Kaiser, H.M. (author), Lenz, J.E. (author), Sun, C.H. (author)
Format:
Journal article
Publication Date:
1992
Published:
USA
Related Item:
Journal of Agricultural Economics Research
Related Item Details:
44(4) : 3-18
Subject Term:
advertising, commodity promotion, dairy, economics of information, generic advertising, promotion, value of information, milk
41. Commodity checkoff programs: a self-help marketing tool for the nation's farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Forker, O.D. (main author), Ward, R.W. (author)
Format:
Journal article
Publication Date:
1993
Published:
USA
Related Item:
Choices
Subject Term:
advertising, commodity promotion, economics of information, generic advertising, government programs, promotion, sales promotion, value of information
42. Generic advertising wearout: the case of the New York City fluid milk campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Forker, O. (main author), Kaiser, Harry M. (author), Lenz, John E. (author), Reberte, Carlos (author)
Format:
Journal article
Publication Date:
1996-12
Published:
USA
Related Item:
Journal of Agricultural and Resource Economics
Related Item Details:
21(2) : 199-209
Subject Term:
advertising, campaign planning, campaigns, commodity promotion, communication planning, consumption, dairy, economics of information, value of information, milk
Notes:
Cites evidence of wearout.
43. Evaluating generic milk promotion effectiveness with an imperfect competition model
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Forker, O. (main author), Kaiser, H.M. (author), Lenz, J.E. (author), Suzuki, N. (author), Kobayashi, K. (author)
Format:
Journal article
Publication Date:
1994
Published:
International
Related Item:
American Journal of Agricultural Economics
Related Item Details:
76(2) : 296-302
Subject Term:
advertising, commodity promotion, dairy, economics of information, generic advertising, Japan, promotion, value of information, milk
44. Seasonality in the consumer response to milk advertising with implications for milk promotion policy
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Forker, Olan D. (main author), Kinnucan, Henry (author)
Format:
Journal article
Publication Date:
1986-08
Published:
USA
Related Item:
American Agricultural Economics Association
Related Item Details:
<68:562-571>
Subject Term:
advertising, buying behavior, commodity promotion, dairy, promotion
45. Tapping into demand with effective advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Frye, Noreen N. (main author / Director of Product Marketing, Illinois Pork Producers, Springfield, IL), Director of Product Marketing, Illinois Pork Producers, Springfield, IL
Format:
Journal article
Publication Date:
1989
Published:
USA
Related Item:
Illinois Research
Related Item Details:
31(1/2) : 14
Subject Term:
advertising, campaigns, commodity promotion, promotion, pork, marketing communication
Notes:
James F. Evans Collection
46. Milk, the magazine
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gay, Verne (main author)
Format:
Journal article
Publication Date:
2000-02-20
Published:
USA
Related Item:
American Demographics
Related Item Details:
3 pages
Subject Term:
advertising, commodity promotion, dairy, journals, media effectiveness, retail promotion, sales promotion, marketing communication
47. Generic advertising of U.S. lamb
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ghosh, Somali (main author), Williams, Gary W. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA: AgEcon
Related Item:
Journal of International Food and Agribusiness Marketing
Related Item Details:
28(4) : 373-393
Subject Term:
advertising, commodity promotion, economics of information, generic advertising, imports, international trade, markets, meat, promotion, value of information, sheep, lamb
Notes:
22 pages., via database., "The U.S. lamb industry's generic lamb advertising program ... (continued)
48. Report in Florida peels into citrus ad strategy
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Giges, Nancy (main author)
Format:
Journal article
Publication Date:
1984
Published:
USA
Related Item:
Advertising Age
Related Item Details:
September 3, 1984 : 70
Subject Term:
advertising, campaigns, commodity promotion, cost recovery, food policy, fruit
Notes:
Evans, AgComm teaching
49. Advertising, promotion and labelling of pork to attract consumers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Goddard, Ellen (main author)
Format:
Journal article
Publication Date:
2011
Published:
Canada
Related Item:
Advances in Pork Production
Related Item Details:
22 : 205-215
Subject Term:
advertising, appeals (message), buying behavior, commodity promotion, consumers, farming methods, food safety, labeling, meat, promotion, value of information, pork, swine, local, Canada (North America)
50. Research and advertising decisions in an open economy: the case of Colombian milds coffee
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Goddard, Ellen (main author), Sellen, Daniel (author)
Format:
Journal article
Publication Date:
1998-08-02
Published:
USA
Related Item:
Journal of Food Distribution Research
Related Item Details:
<28 (2): 14-26>
Subject Term:
advertising, commodity promotion, drink
51. Effects of advertising, food safety and health concerns on meat demand in Canada
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Goddard, Ellen W. (main author), Lomeli, Jose L. (author), Lerohl, Mel L. (author)
Format:
Journal article
Publication Date:
2004-03
Published:
Canada
Related Item:
Journal of Food Distribution Research
Related Item Details:
35(1) : 143-145
Subject Term:
advertising, beef, Canada, commodity promotion, food safety, meat, poultry, pork
52. Optimal investment in generic advertising and research: the case of the Canadian supply-managed egg market
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Goddard, E.W. (main author), Chye, K.M. (author)
Format:
Journal article
Publication Date:
1994
Published:
Canada
Related Item:
Agribusiness
Related Item Details:
10(2) : 145-166
Subject Term:
advertising, Canada, commodity promotion, economics of information, generic advertising, value of information, eggs
53. Optimal international promotion expenditure for differentiated products
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Goddard, E.W. (main author), Conboy, P. (author)
Format:
Journal article
Publication Date:
1993
Published:
International
Related Item:
Review of Marketing and Agricultural Economics
Related Item Details:
61(1) : 49-62
Subject Term:
advertising, beef, commodity promotion, economics of information, expenditures, exports, generic advertising, international trade, Japan, meat, promotion, sales promotion, value of information
54. Optimal producer investment in generic advertising: the case of fluid milk in Ontario and Quebec
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Goddard, E.W. (main author), McCutcheon, M.L. (author)
Format:
Journal article
Publication Date:
1993
Published:
Canada
Related Item:
Canadian Journal of Agricultural Economics
Related Item Details:
41(3) : 329-347
Subject Term:
advertising, Canada, commodity promotion, dairy, economics of information, generic advertising, promotion, value of information
55. Identifying the effects of generic advertising on the household demand for fluid milk and cheese: a two-step panel data approach
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gould, Brian W. (main author), Kaiser, Harry M. (author), Chung, Chanjin (author), Schmit, Todd M. (author), Dong, Diansheng (author)
Format:
Journal article
Publication Date:
2002-07
Published:
USA
Related Item:
Journal of Agricultural and Resource Economics
Related Item Details:
27(1) : 165-186
Subject Term:
advertising, buyer behavior, buying behavior, commodity promotion, consumption, dairy, economics of information, value of information, cheese, milk
56. New insights into supermarket promotions via scanner data analysis: the case of milk
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Green, Geoffrey M. (main author), Park, John L. (author)
Format:
Journal article
Publication Date:
1998-11
Published:
USA
Related Item:
Journal of Food Distribution Research
Related Item Details:
29(3) : 44-53
Subject Term:
advertising, commodity promotion, dairy, economics of information, evaluation, food, promotion, retail promotion, value of information, milk
Notes:
Advertising effects were positive and stastically significant. The response to adver... (continued)
57. An ad campaign for beef rises to the Supreme Court
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Greenhouse, Linda (main author)
Format:
Journal article
Publication Date:
2004-12-09
Published:
USA
Related Item:
New York Times
Related Item Details:
Section C, Business/Financial : 4
Subject Term:
advertising, beef, campaigns, commodity promotion, food policy, government policies, meat, USDA
58. Some empirical methods of estimating advertising effects in demand systems: an application to dried fruits
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Green, Richard D. (main author), Carman, Hoy F. (author), McManus, Kathleen (author)
Format:
Journal article
Publication Date:
1991-07
Published:
USA
Related Item:
Western Journal of Agricultural Economics
Related Item Details:
16 : 63-71
Subject Term:
advertising, buyer behavior, buying behavior, commodity promotion, consumption, economics of information, fruit, promotion, value of information
Notes:
Identified relatively weak effects of generic advertising of California figs, prunes and raisins.
59. Advertising agricultural products - yes or no?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Groenewald, J.A. (main author)
Format:
Journal article
Publication Date:
1982-04
Published:
South Africa: AgEcon
Related Item:
Agrekon - Quarterly Journal of Agricultural Economics
Related Item Details:
21(1) : 1-4
Subject Term:
advertising, commodity promotion, communication effectiveness, decision making, economics of information, generic advertising, marketing communication, Agricultural Advertising, agricultural marketing, limitations, advertising effectiveness, brand advertising
Notes:
5 pages., via online journal., Discusses strengths and limitations of advertising agr... (continued)
60. Checkoff recall efforts deserve farmer votes
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Guebert, A. (main author)
Format:
Journal article
Publication Date:
1998-05-08
Published:
USA
Related Item:
Illinois AgriNews
Related Item Details:
22(14) : A5
Subject Term:
advertising, commodity promotion, promotion, marketing methods
61. Questionable checkoff ads filled with questionable facts
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Guebert, Alan (main author)
Format:
Journal article
Publication Date:
2006-08-18
Published:
USA
Related Item:
Illinois AgriNews
Related Item Details:
29(25) : A4
Subject Term:
accuracy, advertising, agribusiness, commodity promotion, interest groups, soybeans, bias
62. Ad dollars help drum up ag business overseas
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gutmann, Hanna (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Related Item:
Advertising Age
Related Item Details:
50(13) : S16
Subject Term:
advertising, commodity promotion, exports, international trade, marketing techniques
Notes:
The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent ... (continued)
63. Crop of ad programs keeps growing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gutmann, Hanna (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Related Item:
Advertising Age
Related Item Details:
50(13) : S8
Subject Term:
advertising, campaigns, commodity promotion, marketing techniques
Notes:
"An expanded list of promotion programs administered by the U.S. Dept. of Agriculture... (continued)
64. A comparative analysis of export promotion programs for U.S. wheat and red meats
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Halliburton, K. (main author), Henneberry, S.R. (author)
Format:
Journal article
Publication Date:
1995
Published:
International
Related Item:
Agribusiness
Related Item Details:
11(3) : 207-221
Subject Term:
advertising, commodity promotion, exports, generic advertising, government programs, international trade, meat, promotion, sales methods, sales promotion, wheat
65. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Heiss, Sarah N. (main author)
Format:
Journal article
Publication Date:
2011
Published:
USA
Related Item:
Public Understanding of Science
Related Item Details:
22(2) : 219-235
Subject Term:
advertising, appeals (message), campaigns, case studies, commodity promotion, corn, food, food safety, health information, interest groups, message content, research communication, risk assessment, risk communication, scientific communication, sweeteners
66. Louisiana strawberries: consumer preferences and retail advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hinson, Roger A. (main author), Bruchhaus, Michael N. (author)
Format:
Journal article
Publication Date:
2005-03
Published:
USA
Related Item:
Journal of Food Distribution Research
Related Item Details:
36(1) : 86-90
Subject Term:
advertising, buyer behavior, buying behavior, commodity promotion, consumers, decision making, fruit, information needs, promotion, retail promotion, local
Notes:
Via AgEcon Search.
67. Was the Australian Meat and Livestock Corporation's advertising efficient?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Holloway, G. J. (main author), Peyton, L. J. (author), Griffith, G. R. (author)
Format:
Journal article
Publication Date:
2000-03
Published:
USA
Related Item:
Australian Journal of Agricultural and Resource Economics
Related Item Details:
44(1):55-81
Subject Term:
advertising, beef, commodity promotion, economics of information, meat, promotion, value of information, sheep
Notes:
27 p
68. The advertising and promotion of farm products: some theoretical issues
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hoos, Sidney (main author)
Format:
Journal article
Publication Date:
1959-05
Published:
USA
Related Item:
Journal of Farm Economics
Related Item Details:
41(2) : 349-363
Subject Term:
advertising, commodity promotion, economics of information, promotion, theory, trends, value of information
69. Baby carrots take on junk food with hip marketing campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Horovitz, Bruce (main author)
Format:
Journal article
Publication Date:
2010-09-03
Published:
USA
Related Item:
USA Today
Subject Term:
advertising, appeals (message), attitudes, campaigns, commodity promotion, consumers, food, message content, television, vegetables, youth, food industry, marketing communication
Notes:
Via online issue. 2 pages.
70. Promoting agricultural commodities
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hudson, Michael A. (main author / Associate Professor of Agribusiness Management and Marketing, Department of Agricultural Economics, University of Illinois), Associate Professor of Agribusiness Management and Marketing, Department of Agricultural Economics, University of Illinois
Format:
Journal article
Publication Date:
1989
Published:
USA
Related Item:
Illinois Research
Related Item Details:
31(1/2) : 12-15
Subject Term:
advertising, campaigns, commodity promotion, promotion, marketing communication
Notes:
James F. Evans Collection
71. Incentives to advertise and product differentiation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hunnicutt, Lynn (main author), Israelsen, L. Dwight (author)
Format:
Journal article
Publication Date:
2003
Published:
USA: Western Agricultural Economics Association
Related Item:
Journal of Agricultural and Resource Economics
Related Item Details:
28(3) : 451-464
Subject Term:
advertising, commodity promotion, expenditures, information needs, promotion, marketing communication
72. Information, advertising, and health choices: a study of the cereal market
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ippolito, P.M. (main author), Mathios, A.D. (author)
Format:
Journal article
Publication Date:
1990
Published:
USA
Related Item:
RAND Journal of Economics
Related Item Details:
21(3) : 459-479
Subject Term:
advertising, commodity promotion, consumers, grains, health education, information seeking, information sources, nutrition information
73. The geography of Washington's world apple: global expressions in a local landscape
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Jarosz, Lucy (main author), Qazi, Joan (author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Related Item:
Journal of Rural Studies
Related Item Details:
16(1) : 1-11
Subject Term:
advertising, commodity promotion, fruit, promotion, apples
74. Television advertising and beef demand: an econometric analysis of "split-cable" household panel scanner data
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Jensen, H.H. (main author), Schroeter, J.R. (author)
Format:
Journal article
Publication Date:
1992
Published:
Canada
Related Item:
Canadian Journal of Agricultural Economics
Related Item Details:
40 : 271-294
Subject Term:
advertising, beef, buying behavior, Canada, commodity promotion, consumers, generic advertising, media effectiveness, television
75. Coffee marketers brew generic campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Jervey, Gay (main author)
Format:
Journal article
Publication Date:
1982
Published:
USA
Related Item:
Advertising Age
Related Item Details:
August 16, 1982 : 34
Subject Term:
advertising, campaigns, commodity promotion, crops, drink, marketing
Notes:
Evans, AgComm teaching
76. M. Jackson stars in $1M raisin spot
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Johnson, Bradley (main author)
Format:
Journal article
Publication Date:
1989
Published:
USA
Related Item:
Advertising Age
Related Item Details:
July 31, 1989 : 3
Subject Term:
advertising, commodity promotion, fruit
Notes:
Evans, AgComm teaching
77. Effectiveness of generic and brand advertising on fresh and processed potato products
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Jones, Eugene (main author), Ward, Ronald W. (author), Jones: Assistant Professor, Department of Agricultural Economics and Rural Sociology, The Ohio State University; Ward: Professor, Food and Resource Economics Department, University of Florida
Format:
Journal article
Publication Date:
1989-09
Published:
USA: New York : John Wiley & Sons
Related Item:
Agribusiness
Related Item Details:
5 (5) : 523-536
Subject Term:
advertising, commodity promotion
78. Impact of national generic dairy advertising on dairy markets, 1984-1995
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author)
Format:
Journal article
Publication Date:
1997-12
Published:
USA
Related Item:
Journal of Agricultural and Applied Economics
Related Item Details:
29(2): 303-313
Subject Term:
advertising, commodity promotion, dairy, economics of information, value of information
Notes:
11 p
79. Advertising evaluation and cross-sectional data aggregation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Chung, Chanjin (author)
Format:
Journal article
Publication Date:
2002-08
Published:
USA
Related Item:
American Journal of Agricultural Economics
Related Item Details:
84(3) : 800-806
Subject Term:
advertising, commodity promotion, research methods
80. Determinants of temporal variations in generic advertising effectiveness
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Chung, Chanjin (author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Related Item:
Agribusiness
Related Item Details:
16(2) : 197-214
Subject Term:
advertising, commodity promotion, dairy, economics of information, education effects, value of information, marketing communication, milk
81. Do farmers get an equal bang for their buck from generic advertising programs? A theoretical and empirical analysis
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Chung, Chanjin (author)
Format:
Journal article
Publication Date:
2000-07
Published:
USA
Related Item:
Journal of Agricultural Economics
Related Item Details:
25(1) : 147-158
Subject Term:
advertising, commodity promotion, economics of information, farm management, farm records, farmers, value of information
Notes:
Analytic results indicate that producers having less elastic supply response capture ... (continued)
82. Irreversibility in advertising-demand response functions: an application to milk
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Kamp, Philip R. Vande (author)
Format:
Journal article
Publication Date:
1999-05
Published:
USA
Related Item:
American Journal of Agricultural Economics
Related Item Details:
<81(2): 385-396>
Subject Term:
advertising, commodity promotion, dairy
83. Economic analysis of generic milk advertising impacts on markets in New York State
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Lenz, John E. (author), Chung, C. (author)
Format:
Journal article
Publication Date:
1998
Published:
USA
Related Item:
Agribusiness
Related Item Details:
14(1) : 73-83
Subject Term:
advertising, commodity promotion, consumption, dairy, economics of information
Notes:
AGRICOLA IND 90017291
84. Evaluating the milk advertising dollar
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Liu, Donald J. (author), Pritchett, James G. (author)
Format:
Journal article
Publication Date:
1997
Published:
USA
Related Item:
Minnesota Agricultural Economist
Related Item Details:
<689 : 1-8>
Subject Term:
advertising, commodity promotion, dairy, promotion
85. Optimal choice of generic milk advertising expenditures by media outlet
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Liu, Donald (author), Pritchett, J.G. (author)
Format:
Journal article
Publication Date:
1998-07
Published:
USA
Related Item:
Journal of Agricultural and Resource Economics
Related Item Details:
23(1) : 155-169
Subject Term:
advertising, commodity promotion, dairy, economics of information, expenditures, media effectiveness, media selection, print media, radio, television, value of information, outdoor, milk
Notes:
Results show profits would have increased if funds had been reallocated from televisi... (continued)
86. The problem of free riding in voluntary generic advertising: parallelism and possible solutions from the lab: AJAE Appendix
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Messer, Kent D. (author), Schulze, William D. (author)
Format:
Journal article
Publication Date:
2007-07-12
Published:
USA
Related Item:
American Journal of Agricultural Economics
Subject Term:
advertising, commodity promotion, decision making, farmers, marketing techniques, promotion, selling
Notes:
Appendices. 12 pages., Supplementary materials to an article named in the title.
87. Distributional effects of generic dairy advertising throughout the marketing channel
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Schmit, Todd M. (author)
Format:
Journal article
Publication Date:
2003
Published:
USA
Related Item:
Agribusiness
Related Item Details:
19(3) : 289-300
Subject Term:
advertising, commodity promotion, dairy, economics of information, farmers, food industries, value of information, cheese, marketing communication, milk
88. Egg advertising, dietary cholesterol concerns, and U.S. consumer demand
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Schmit, Todd M. (author)
Format:
Journal article
Publication Date:
1998-04
Published:
USA
Related Item:
Agricultural and Resource Economics Review
Related Item Details:
27(1) : 43-52
Subject Term:
advertising, buyer behavior, buying behavior, commodity promotion, consumer attitudes, consumers, consumption, economics of information, food, food safety, promotion, trends, value of information, eggs
Notes:
Revealed evidence that most of the observed change in egg demand between 1987 and 199... (continued)
89. Regulation, market power, and advertising effectiveness
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Schmit, Todd M. (author), Chen, Kevin (author), Weerahewa, Jeevika (author)
Format:
Journal article
Publication Date:
1998-10
Published:
Canada
Related Item:
Agricultural and Resource Economics Review
Related Item Details:
27(2) : 209-217
Subject Term:
advertising, Canada, commodity promotion, consumption, dairy, farming, food industries, market analysis, promotion, control
90. Optimal temporal policies in fluid milk advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Vande Kamp, P.R. (author)
Format:
Journal article
Publication Date:
2000-05
Published:
USA
Related Item:
American Journal of Agricultural Economics
Related Item Details:
<82(2): 271-286>
Subject Term:
advertising, campaign planning, commodity promotion, dairy, promotion
91. An economic analysis of generic egg advertising in California, 1985-1995
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, H.M. (main author), Schmit, T.M. (author), Reberte, J.C. (author)
Format:
Journal article
Publication Date:
1997
Published:
USA
Related Item:
Agribusiness
Related Item Details:
13(4) : 365-373
Subject Term:
advertising, commodity promotion, economics of information, education effects, promotion, value of information, eggs
92. Retailers have options with promotions, marketers say
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Karst, Tom (main author)
Format:
Journal article
Publication Date:
2020-12-31
Published:
USA
Related Item:
Packer
Subject Term:
advertising, buying behavior, commodity promotion, consumers, displays, food, fruit, marketing, message content, online services, promotion, retail, retail promotion, sampling, marketing communication, apples, pandemic, produce, food packaging, online buying
Notes:
Online from periodical. 5 pages., Article reports on promotion approaches that retail... (continued)
93. How effective is nonbrand promotion of dairy products?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kinnucan, Henry W. (main author / Department of Agricultural Economics, Cornell University, Ithaca, NY)
Format:
Journal article
Publication Date:
1982
Published:
USA
Related Item:
Hoard's Dairyman
Related Item Details:
July 10, 1982 : 897, 919
Subject Term:
advertising, commodity promotion, dairy
Notes:
James F. Evans Collection, AgComm teaching
94. Upstream effects of generic advertising: the case of catfish
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kinnucan, Henry W. (main author), Paudel, Laxmi (author)
Format:
Journal article
Publication Date:
2001
Published:
USA
Related Item:
Marine Resource Economics
Related Item Details:
16 : 83-107
Subject Term:
advertising, commodity promotion, distribution, finance, fish, promotion, food industry, seafood, aquaculture, value chains
95. Note on measuring returns to generic advertising in interrelated markets
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kinnucan, H. W. (main author)
Format:
Journal article
Publication Date:
1996
Published:
USA
Related Item:
Journal of Agricultural Economics
Related Item Details:
47(2) : 261-267
Subject Term:
advertising, beef, commodity promotion, economics of information, poultry, promotion, value of information
96. Price and quantity effects of Canada's dairy advertising programs
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kinnucan, H. W. (main author), Belleza, Evelyn T. (author)
Format:
Journal article
Publication Date:
1995-10
Published:
Canada
Related Item:
Agricultural and Resource Economics Review
Related Item Details:
24(2) : 199-210
Subject Term:
advertising, buyer behavior, buying behavior, commodity promotion, consumption, dairy, economics of information, education effects, value of information, milk
97. Generic advertising wearout
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kinnucan, H. W. (main author), Chang, H.S. (author), Venkateswaran, M. (author)
Format:
Journal article
Publication Date:
1993
Published:
International
Related Item:
Review of Marketing and Agricultural Economics
Related Item Details:
61(3) : 401-416
Subject Term:
advertising, beef, campaign planning, campaigns, commodity promotion, dairy, generic advertising, promotion, wool, milk
98. Distributional impacts of generic advertising on related commodity markets
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kinnucan, H. W. (main author), Miao, Y. (author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Related Item:
American Journal of Agricultural Economics
Related Item Details:
82(3) : 672-678
Subject Term:
advertising, commodity promotion, consumers, dairy, education effects, finance, markets, milk
99. Free-rider effects of generic advertising: the case of salmon
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kinnucan, H. W. (main author), Myrland, Oystein (author)
Format:
Journal article
Publication Date:
2003
Published:
International
Related Item:
Agribusiness
Related Item Details:
19(3) : 315-324
Subject Term:
advertising, commodity promotion, economics of information, farmers, fish, international trade, Norway, United Kingdom, value of information
100. Effects of generic advertising on perceptions and behavior: the case of catfish
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kinnucan, H. W. (main author), Venkateswaran, M. (author)
Format:
Journal article
Publication Date:
1990-12
Published:
USA
Related Item:
Southern Journal of Agricultural Economics
Related Item Details:
22(2) : 137-151
Subject Term:
advertising, appeals (message), attitudes, buyer behavior, buying behavior, campaigns, commodity promotion, consumer attitudes, consumers, consumption, economics of information, fish, message content, promotion, value of information
Notes:
Found that an advertising campaign increased/improved consumers' awareness of farm-ra... (continued)