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1. Anatomy of an agency search : how the FMC Ag Chem Group picked its new agency
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cummins, M.L. (main author)
Format:
Journal article
Publication Date:
1983
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
21(11) : 50-51, 54-55
Subject Term:
advertising, advertising agencies, agribusiness, communicator effectiveness, decision process, evaluation
Notes:
AgComm Teaching
2. How do consumer and agri ads differ?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Related Item:
Advertising Age
Related Item Details:
50(51) : S9, 11
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)