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1. Deere goes beyond famed brand to cultivate ties with customers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Beeler, Amanda (main author)
Format:
Journal article
Publication Date:
2000-05-22
Published:
USA
Related Item:
Advertising Age
Related Item Details:
71(22) : 32
Subject Term:
advertising, agri-marketers, agribusiness, campaigns, farm equipment, machinery, public relations, rural-urban communication, marketing communication
2. Staring into a digital divide
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bulik, Beth Snyder (main author)
Format:
Journal article
Publication Date:
2006-06-12
Published:
USA
Related Item:
Advertising Age
Related Item Details:
77(24) : 3, 2 pages
Subject Term:
advertising, information needs, Internet, marketing, rural areas, rural communities, rural people, telecommunication, information technology, marketing communication, digital divide
Notes:
Midwest Region edition.
3. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cornick, James M. (main author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Related Item:
Advertising Age
Related Item Details:
52(37) : S-1, S-8
Subject Term:
advertising, expenditures, farm journals, farmers, media effectiveness, radio, readership, roles, television, marketing communication, audience selection
Notes:
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazine... (continued)
4. Now even cellphones have milk mustaches
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cuneo, Alice Z. (main author)
Format:
Journal article
Publication Date:
2007-02-26
Published:
USA
Related Item:
Advertising Age
Related Item Details:
78(9) : 8
Subject Term:
advertising, appeals (message), campaigns, commodity promotion, dairy, e-mail, Internet, media selection, telecommunication, youth, marketing communication, milk
Notes:
Midwest Region edition.
5. Milk tailors effort to teens
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Fitzgerald, Kate (main author)
Format:
Journal article
Publication Date:
2002-02-18
Published:
USA
Related Item:
Advertising Age
Related Item Details:
73(7) : 16
Subject Term:
advertising, appeals (message), campaigns, commodity promotion, dairy, music, youth, marketing communication, milk
Notes:
Describes plans for "Got Milk?" and milk mustache ads to be directed to teens in 100 ... (continued)
6. Going green? Plant deep roots
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Frazier, Mya (main author)
Format:
Journal article
Publication Date:
2007-04-30
Published:
USA
Related Item:
Advertising Age
Related Item Details:
78(18) : 1, 3 pages
Subject Term:
advertising, environment, environmental communication, environmental quality, marketing, marketing techniques, marketing communication
Notes:
Midwest Region edition.
7. More than a sales forecast: marketers turn to weather firms
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Frazier, Mya (main author)
Format:
Journal article
Publication Date:
2006-10-02
Published:
USA
Related Item:
Advertising Age
Related Item Details:
77(40) : 3, 2 pages
Subject Term:
advertising, marketing, weather, weather reports, marketing communication, climate
Notes:
Midwest Region edition.
8. Animal uproar: when testing for human health and safety is the issue, beauty-aids marketers struggle to define "humane"
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Freeman, Laurie (main author)
Format:
Journal article
Publication Date:
1990-02-26
Published:
USA
Related Item:
Advertising Age
Related Item Details:
61 : S-1
Subject Term:
advertising, animal rights, consumer attitudes, consumers, interest groups, marketing, research methods, marketing communication, marketers
9. Agrimarketing is more than man in OshKosh B'Goshes
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gage, Theodore J. (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Related Item:
Advertising Age
Related Item Details:
50(51) : S-1, 3, 4
Subject Term:
advertising, agribusiness, farmers, information sources, marketing, roles, trends, marketing communication, agri-marketing
Notes:
Describes approaches U.S. agricultural marketers are using in response to changes in ... (continued)
10. Farm agencies field depression : agrimarketers favor promotions
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Geiger, B. (main author)
Format:
Journal article
Publication Date:
1986
Published:
USA
Related Item:
Advertising Age
Related Item Details:
(December 15, 1986) : 86MW
Subject Term:
advertising, advertising agencies, agri-marketers, finance, sales promotion, trends, marketing communication, agri-marketing
Notes:
"Agricultural marketers, rural advertisers and advertising agencies in the Midwest ar... (continued)
11. Bleak farm picture stifles magazines' growth
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kesler, Lori (main author / Advertising Age), Advertising Age
Format:
Journal article
Publication Date:
1986
Published:
USA
Related Item:
Advertising Age
Related Item Details:
57(27): S-2-3 (April 21, 1986)
Subject Term:
advertising, economics, expenditures, Farm Journal, farm journals, finance, Progressive Farmer, publishing, Successful Farming, trends, trends in farm publishing, marketing communication
Notes:
James F. Evans Collection
12. McD's, Subway attack avian-flu panic head-on
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
MacArthur, Kate (main author)
Format:
Journal article
Publication Date:
2006-05-08
Published:
USA
Related Item:
Advertising Age
Related Item Details:
77(19) : 1, 2 pages
Subject Term:
advertising, campaigns, food, meat, risk communication, food industry, marketing communication, diseases, avian flu, bird flu
Notes:
Midwest Region edition.
13. Catfish, for one, is rising to the top
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McGrath, Roger (main author)
Format:
Journal article
Publication Date:
1982-10-11
Published:
USA
Related Item:
Advertising Age
Related Item Details:
53(43) : M-10-11, M-14-16
Subject Term:
advertising, commodity promotion, fish, food, promotion, marketing communication
Notes:
Catfish producers trying to advance catfish from a dish favored in the South and lowe... (continued)
14. Yale study: fast feeders still on the hook for kids' health: report says McD, BK advertised less, but ad spend to kids increased overall
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Morrison, Maureen (main author)
Format:
Journal article
Publication Date:
2013-11-05
Published:
USA
Related Item:
Advertising Age
Subject Term:
advertising, children, expenditures, food, information issues, nutrition, television, television viewing, health, food industry, marketing communication, diets, ethnic factors, youths, restaurants
Notes:
Via online. 6 pages.
15. Marketing flows at Land O' Lakes
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Neiman, Janet (main author)
Format:
Journal article
Publication Date:
1981-02-23
Published:
USA
Related Item:
Advertising Age
Related Item Details:
52(8) : 4, 80
Subject Term:
advertising, cooperative advertising, cooperatives, dairy, food, marketing communication
Notes:
Features movement of farmer cooperative, Land O' Lakes, into consumer food products f... (continued)
16. How do consumer and agri ads differ?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Related Item:
Advertising Age
Related Item Details:
50(51) : S9, 11
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)
17. Spreading around old ideas
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ranshaw, Jane (main author)
Format:
Journal article
Publication Date:
1982-03-15
Published:
USA
Related Item:
Advertising Age
Related Item Details:
53(11) : M-22-23
Subject Term:
advertising, cooperative advertising, cooperatives, dairy, promotion, marketing communication
Notes:
Farmer-owned cooperative Land O'Lakes trying to broaden the product base for a blended margarine.
18. How fruit and veggie marketers are making produce cool for kids
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Schultz, E. J. (main author)
Format:
Journal article
Publication Date:
2013-10-18
Published:
USA
Related Item:
Advertising Age
Subject Term:
advertising, children, fruit, innovations, marketing, promotion, vegetables, marketing communication, youths, promotion methods, celebrities
Notes:
3 pages.
19. Direct satellite-to-receiver tv will spur third world advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stridsberg, Albert (main author)
Format:
Journal article
Publication Date:
1974-05-20
Published:
USA
Related Item:
Advertising Age
Related Item Details:
45: 27,66,70
Subject Term:
advertising, development communication, media effectiveness, roles, satellites, telecommunication, marketing communication
Notes:
3 p.
20. Beef case could have ripple effect
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Teinowitz, Ira (main author)
Format:
Journal article
Publication Date:
2004-05-31
Published:
USA
Related Item:
Advertising Age
Related Item Details:
75(22) : 4+
Subject Term:
advertising, beef, cattle, commodity promotion, government policies, marketing, meat, promotion, marketing communication