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1. Direct mail usage rises in some areas
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bevard, G. (main author), Ames, Robert (author), Gray, Walter (author), Warner, E.D. (author / Carmichael, J.P.)
Format:
Journal article
Publication Date:
1961-10
Published:
USA: American Association of Agricultural College Editors
Related Item:
AAACE
Related Item Details:
: 1-3
Subject Term:
direct mail, extension communication, media effectiveness, newsletters, roles, trends
2. The role of advertising in the adoption of industrial goods: a look at the raw materials industry
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Patti, Charles H. (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Related Item:
Journal of Advertising
Related Item Details:
8(4) : 38-42
Subject Term:
advertising, agri-marketers, agribusiness, commodities, direct mail, farm journals, machinery, media selection, roles, shows, agri-marketing, catalogs
3. Catalogs boom and grow
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-01-21
Published:
USA
Related Item:
Advertising Age
Related Item Details:
51(3) : S-22-S-25
Subject Term:
direct mail, direct marketing, farmers, history, marketing techniques, media effectiveness, roles
Notes:
Trends in the mail order catalog business. Includes a brief history back to 1872 whe... (continued)
4. Galloway speaks at Topeka Ad Club
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1911-02
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
22(9) : 51
Subject Term:
advertising, appeals (message), direct mail, direct marketing, message content, roles
5. Mail order buyers. Who are they? Where are they?
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1906-07
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
15(1) : 43-46
Subject Term:
advertising, buyer behavior, consumers, direct mail, roles
6. Out door advertising: how it may be advantageiously used in connection with newspaper advertising, even in a mail order campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1907-10
Published:
USA
Related Item:
Agricultural Advertising
Related Item Details:
17(4) : 336-338
Subject Term:
advertising, campaign planning, campaigns, direct mail, direct marketing, farm equipment, machinery, media effectiveness, newspapers, roles, outdoor