Bibliographies: BibLeaves, University of Illinois Library, UIUC

1. Accentuating the positive will help eliminate or devalue the negative

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: American Dairy Association (main author)
Format:: Journal article
Publication Date:: 1963-03
Published:: USA: American Dairy Association, Chicago, Illinois
Related Item:: Public Relations Tips for Dairymen
Related Item Details:: 3(3) : 1-4
Subject Term:: appeals (message), commodity promotion, dairy, message content, writing styles, milk

2. A comparative analysis of export promotion programs for U.S. wheat and red meats

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Halliburton, K. (main author), Henneberry, S.R. (author)
Format:: Journal article
Publication Date:: 1995
Published:: International
Related Item:: Agribusiness
Related Item Details:: 11(3) : 207-221
Subject Term:: advertising, commodity promotion, exports, generic advertising, government programs, international trade, meat, promotion, sales methods, sales promotion, wheat

3. Ad dollars help drum up ag business overseas

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Gutmann, Hanna (main author)
Format:: Journal article
Publication Date:: 1979
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 50(13) : S16
Subject Term:: advertising, commodity promotion, exports, international trade, marketing techniques
Notes:: The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent ... (continued)

4. A double-hurdle approach to advertising: the case of cheese

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Blisard, N. (main author), Blaylock, J.R. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Related Item:: Agribusiness
Related Item Details:: 8(2) : 109-120
Subject Term:: advertising, buying behavior, commodity promotion, consumers, dairy, generic advertising, media effectiveness, promotion, sales promotion, cheese

5. Advertising agricultural products - yes or no?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Groenewald, J.A. (main author)
Format:: Journal article
Publication Date:: 1982-04
Published:: South Africa: AgEcon
Related Item:: Agrekon - Quarterly Journal of Agricultural Economics
Related Item Details:: 21(1) : 1-4
Subject Term:: advertising, commodity promotion, communication effectiveness, decision making, economics of information, generic advertising, marketing communication, Agricultural Advertising, agricultural marketing, limitations, advertising effectiveness, brand advertising
Notes:: 5 pages., via online journal., Discusses strengths and limitations of advertising agr... (continued)

6. Advertising farm products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Bereman, H.A. (main author)
Format:: Journal article
Publication Date:: 1916-02
Published:: USA
Related Item:: Agricultural Advertising
Related Item Details:: 27(10) : 55-56
Subject Term:: advertising, commodity promotion, promotion

7. Advertising, information, and product quality : the case of butter

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Chang, Hui-Shung (main author), Kinnucan, Henry W. (author), Department of Agricultural Economics and Rural Sociology, Auburn University
Format:: Journal article
Publication Date:: 1991-11
Published:: USA
Related Item:: American Journal of Agricultural Economics
Related Item Details:: 73 (4) : 1195-1203
Subject Term:: advertising, buyer behavior, campaigns, commodity promotion, consumption, dairy, education effects, food safety, milk
Notes:: This study examines the roles of cholesterol information and advertising in explainin... (continued)

8. Advertising's influence: the case of dairy products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Blisard, Noel (main author)
Format:: Journal article
Publication Date:: 1998-05
Published:: USA
Related Item:: FoodReview
Related Item Details:: <21(2): 44-46>
Subject Term:: advertising, commodity promotion, dairy

9. Advertising the onion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Crowell, Chester I. (main author)
Format:: Journal article
Publication Date:: 1913-07
Published:: USA
Related Item:: Agricultural Advertising
Related Item Details:: 25(3) : 25-26
Subject Term:: advertising, campaign planning, campaigns, commodity promotion, horticulture, vegetables

10. Against checkoff

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Janzen, T. (main author)
Format:: Journal article
Publication Date:: 1986
Published:: USA
Related Item:: National Hog Farmer
Related Item Details:: January 15, 1986 : 20
Subject Term:: commodity promotion, farmer attitudes, meat
Notes:: Evans, AgComm teaching

11. Ag economist says beef checkoff worth the investment

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1988-03-29
Published:: USA: Beef Promotion and Research Board, Chicago, IL
Related Item:: Update
Related Item Details:: 2 (1) : 1
Subject Term:: commodity promotion, cost recovery, meat
Notes:: Evans, AgComm teaching

12. Agricultural trade information available electronically

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Goldich, Judy (main author)
Format:: Journal article
Publication Date:: 1995-04
Published:: USA
Related Item:: AgExporter
Related Item Details:: 7 : 22-23
Subject Term:: commodity promotion, exports, information services, international trade, promotion, information technology

13. Amoco encouraged by its gasohol trial

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Neher, Jacques (main author)
Format:: Journal article
Publication Date:: 1979-08-20
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 50(35) : 33
Subject Term:: commodity promotion, corn, farmers, marketing, marketing techniques
Notes:: Results of early tests of gasohol at the pump. Already the nation's corn farmers hav... (continued)

14. An economic analysis of generic egg advertising in California, 1985-1995

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Kaiser, H.M. (main author), Schmit, T.M. (author), Reberte, J.C. (author)
Format:: Journal article
Publication Date:: 1997
Published:: USA
Related Item:: Agribusiness
Related Item Details:: 13(4) : 365-373
Subject Term:: advertising, commodity promotion, economics of information, education effects, promotion, value of information, eggs

15. A pooled cross section time series model of coupon promotions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Davis, J.E. (main author), Ward, R.W. (author)
Format:: Journal article
Publication Date:: 1978
Published:: USA
Related Item:: American Journal of Agricultural Economics
Related Item Details:: 60(3): 393-401
Subject Term:: advertising, buying behavior, commodity promotion, consumer economics, sales methods
Notes:: Phase1

16. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Piggott, R.R. (main author / University of New England, Armidale, Australia), Piggott, N.E. (author / University of California, Davis), Wright, V.E. (author / University of New England, Armidale, Australia)
Format:: Journal article
Publication Date:: 1995-08
Published:: USA
Related Item:: American Journal of Agricultural Economics
Related Item Details:: 77(3) : 497-511
Subject Term:: advertising, Australia, commodity promotion, economics of information, meat, poultry, pork

17. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Piggott, R.R. (main author), Piggott, N.E. (author), Wright, V.E. (author)
Format:: Journal article
Publication Date:: 1995
Published:: Australia
Related Item:: American Journal of Agricultural Economics
Related Item Details:: 77(3) : 497-511
Subject Term:: advertising, Australia, beef, commodity promotion, economics of information, expenditures, generic advertising, meat, value of information, pork, sheep

18. Are (commodity) checkoffs doing the job? (deductions from sales of crops and livestock, used to finance research and promotion, farmer opinion polls)

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1979-04
Published:: USA
Related Item:: Progressive Farmer
Related Item Details:: 94(4) : 15
Subject Term:: commodity promotion, research
Notes:: Phase I, Progressive Farmer for the West

19. ASA claims big export promotion gains

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1983-07-03
Published:: USA
Related Item:: Prairie Farmer
Related Item Details:: Vol. 155
Subject Term:: commodity promotion, economics of information, exports, international trade, promotion, soybeans, value of information
Notes:: Reports that each soybean checkoff dollar invested in export promotion increased cash... (continued)

20. Ask yourself - what do you expect people to do as a result of your P.R. program?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: American Dairy Association (main author)
Format:: Journal article
Publication Date:: 1962-06
Published:: USA: American Dairy Association, Chicago, Illinois
Related Item:: Public Relations Tips for Dairymen
Related Item Details:: 2(6) : 1-4
Subject Term:: attitudes, commodity promotion, communication planning, consumer attitudes, consumers, dairy, homemakers, message content, public relations, milk

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1. Accentuating the positive will help eliminate or devalue the negative

2. A comparative analysis of export promotion programs for U.S. wheat and red meats

3. Ad dollars help drum up ag business overseas

4. A double-hurdle approach to advertising: the case of cheese

5. Advertising agricultural products - yes or no?

6. Advertising farm products

7. Advertising, information, and product quality : the case of butter

8. Advertising's influence: the case of dairy products

9. Advertising the onion

10. Against checkoff

11. Ag economist says beef checkoff worth the investment

12. Agricultural trade information available electronically

13. Amoco encouraged by its gasohol trial

14. An economic analysis of generic egg advertising in California, 1985-1995

15. A pooled cross section time series model of coupon promotions

16. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

17. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

18. Are (commodity) checkoffs doing the job? (deductions from sales of crops and livestock, used to finance research and promotion, farmer opinion polls)

19. ASA claims big export promotion gains

20. Ask yourself - what do you expect people to do as a result of your P.R. program?

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Publication Year

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1. Accentuating the positive will help eliminate or devalue the negative

2. A comparative analysis of export promotion programs for U.S. wheat and red meats

3. Ad dollars help drum up ag business overseas

4. A double-hurdle approach to advertising: the case of cheese

5. Advertising agricultural products - yes or no?

6. Advertising farm products

7. Advertising, information, and product quality : the case of butter

8. Advertising's influence: the case of dairy products

9. Advertising the onion

10. Against checkoff

11. Ag economist says beef checkoff worth the investment

12. Agricultural trade information available electronically

13. Amoco encouraged by its gasohol trial

14. An economic analysis of generic egg advertising in California, 1985-1995

15. A pooled cross section time series model of coupon promotions

16. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

17. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

18. Are (commodity) checkoffs doing the job? (deductions from sales of crops and livestock, used to finance research and promotion, farmer opinion polls)

19. ASA claims big export promotion gains

20. Ask yourself - what do you expect people to do as a result of your P.R. program?