Bibliographies: BibLeaves, University of Illinois Library, UIUC

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Pritzker, Margie (main author)
Format:: Journal article
Publication Date:: 1979-12-03
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 50(51) : S9, 11
Subject Term:: advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:: Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Shapiro, Leo J. (main author), Bombach, Dwight (author)
Format:: Journal article
Publication Date:: 1979-03-19
Published:: USA
Related Item:: Advertising Age
Related Item Details:: 50(13) : S2
Subject Term:: decision making, decision process, farmers, information needs, information seeking, information sources, marketing communication
Notes:: Describes "marketing rules" for selling to farmers, ranchers and their families; info... (continued)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Mali, Rashila (main author)
Format:: Journal article
Publication Date:: 1979
Published:: India
Related Item:: Indian Journal of Extension Education
Related Item Details:: 15 (3/4) : 64-69
Subject Term:: adoption, decision making, decision process, farm women, farming methods, India, innovations, women
Notes:: Evans, cited reference

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Chattopadhyay, A. (main author), Ramchandran, P. K. (author), Singh, S. N. (author)
Format:: Journal article
Publication Date:: 1979
Published:: India
Related Item:: Indian Journal of Extension Education
Related Item Details:: 15 (3/4) : 46-51
Subject Term:: communication channels, credibility (sources), decision process, diffusion, influences, information seeking, information sources, information utilization, technology transfer
Notes:: Phase-1

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