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1. Department store advertising in farm papers: a survey by the Agricultural Publishers Association
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-12-03
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), direct marketing, farm journals, retail, marketing communication
Notes:
Special Bulletin No. 37, 3 pages., Findings of surveys among farm publishers and adve... (continued)
2. Do farmers wear socks?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author / Executive Secretary, Agricultural Publishers Association), Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-09-29
Published:
USA
Subject Term:
advertising, advertising agencies, Agricultural Publishers Association (APA), buyer behavior, buying behavior, decision making, farm journals, farmers, market analysis, media effectiveness, media selection, roles, marketing communication, agri-marketing, American Association of Advertising Agencies
Notes:
Special Bulletin No. 33. Reprinted by permission from Judicial Advertising. 3 pages.... (continued)
3. Fair play and "free" in advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1924-11-05
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), appeals (message), ethical issues, farm journals, message content, marketing communication
Notes:
Special Bulletin No. 79. 2 pages., APA members consider when it is appropriate to us... (continued)
4. Farm papers as advertising media: some observations on the function of the agricultural press as a sales media
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author / Executive Secretary, Agricultural Publishers Association), Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1924-06-14
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), farm journals, media effectiveness, roles, marketing communication
Notes:
Special Bulletin No. 39, 3 pages.
5. Farm papers for travel advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author), Agricultural Publishers Association.
Format:
Article
Publication Date:
1925-07-04
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), farm families, farm journals, farmers, market analysis, markets, markets (selling), media selection, sales methods, selling, tourism, recreation, marketing communication, market research
Notes:
Agricultural Publishers Association Records, UI Archives., APA Special Bulletin 63. 2 pages.
6. Looks like a big radio year
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author / Executive Secretary, APA), Agricultural Publishers Association.
Format:
Article
Publication Date:
1925-08-22
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), farm families, farm journals, farmers, listenership, media effectiveness, media selection, radio, rural broadcasting, rural broadcasts, trends, marketing communication
Notes:
Agricultural Publishers Association Records, UI Archives., APA Bulletin 34, page 2..,... (continued)
7. Our "fair play" copy resolution
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association.
Format:
Article
Publication Date:
1921-12-31
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), appeals (message), conflict, coverage, direct marketing, ethical issues, farm journals, information issues, journalism, message content, reporting, retail, marketing communication
Notes:
Agricultural Publishers Association records, UI Archives., Bulletin 232, page 3., Urg... (continued)
8. Publisher influence on dealers to promote advertising in the farm field
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Campbell, W.G. (main author), Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-03-12
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), dealers, farm journals, promotion, publishing, retail promotion, sales methods, selling, marketing communication, publishers
Notes:
Special Bulletin No. 21, pages 1-5., Defends objection to the practice of inducing de... (continued)
9. Selling the farm press to advertisers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author), Agricultural Publishers Association.
Format:
Article
Publication Date:
1922-06-27
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), campaigns, farm journals, markets (selling), media effectiveness, media selection, publicity, sales, sales methods, selling, marketing communication
Notes:
Agricultural Publishers Association Records, UI Archives., Special Bulletin. 8 pages... (continued)
10. Shall farm paper rates be raised?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Meredith, E.T. (main author), Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1924-10-30
Published:
USA
Subject Term:
advertising, Agricultural Publishers Association (APA), color, farm journals, finance, publishing, marketing communication
Notes:
Special Bulletin No. 77. 4 pages.
11. What the Agricultural Publishers Association can offer you
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-09
Published:
USA
Subject Term:
Agricultural Publishers Association (APA), ethical issues, farm journals, organization, publishing, roles, marketing communication
Notes:
2 pages.