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1. Trust is key to positive brand experience
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Button, Tom (main author)
Format:
Article
Publication Date:
2002-04
Published:
International
Related Item:
Agri Marketing
Related Item Details:
40(4) : 80-83
Subject Term:
agribusiness, attitudes, beef, biotechnology, consumer attitudes, credibility, food industries, food safety, image, meat, public attitude, risk communication, genetic engineering
2. Rehearsing the unthinkable: agrimarketers plan for bioterrorism threats
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ingebretsen, Mark (main author)
Format:
Article
Publication Date:
2002
Published:
USA
Related Item:
Agri Marketing
Related Item Details:
40(1) : 32-34
Subject Term:
agribusiness, communication planning, food safety, public relations, risk communication, risk management, marketing communication, diseases