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1. Electronic commerce and World Wide Web apprehensiveness: an examination of consumers' perceptions of the World Wide Web
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Susskind, Alex M. (main author)
Format:
Journal article
Publication Date:
2004-04
Published:
Nepal
Journal Title:
Journal of Computer-Mediated Communication
Journal Title Details:
9(3)
Subject Term:
adoption, attitudes, buyer behavior, buying behavior, consumer attitudes, consumers, electronic marketing, Internet, interpersonal communication, marketing techniques, public attitudes, roles, rural areas, rural people, rural-urban difference, information technology, e-commerce, marketing communication, e-marketing, trust, World Wide Web (WWW)
Notes:
Via UI electronic subscription. 26 pages.
2. How do consumer and agri ads differ?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S9, 11
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)
3. News vs. marketing: what happened to the integration in integrated marketing?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barnard, Kathy (main author)
Format:
Paper
Publication Date:
2007-06-16
Published:
USA
Subject Term:
communicators, conflict, marketing, marketing techniques, news, roles, trends in farm publishing, marketing communication
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association ... (continued)
4. Questions about direct answered
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Schroeder, Troy (main author), Mandel, Maggie (author), Kovac, Chris (author), Grothey, Andrah (author)
Format:
Journal article
Publication Date:
2010-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
48(9) : 60, 62-63
Subject Term:
databases, direct mail, direct marketing, e-mail, Internet, marketing techniques, media selection, roles, marketing communication, agri-marketing, relationship marketing, social media, websites
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=43328
5. What is unique about e-agribusiness?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hooker, Neal H. (main author), Ernst, Stan (author), Heilig, Julia (author), Agricultural, Environmental and Development Economics, Ohio State University, Columbus.
Format:
Report
Publication Date:
2001
Published:
USA
Subject Term:
adoption, agribusiness, direct marketing, Internet, marketing, marketing techniques, roles, information technology, e-commerce, marketing communication, agri-marketing, e-marketing
Notes:
Working Paper: AEDE-WP-0015-01. 18 pages.