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1. Do farmers wear socks?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hayden, Victor F. (main author / Executive Secretary, Agricultural Publishers Association), Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1923-09-29
Published:
USA
Subject Term:
advertising, advertising agencies, Agricultural Publishers Association (APA), buyer behavior, buying behavior, decision making, farm journals, farmers, market analysis, media effectiveness, media selection, roles, marketing communication, agri-marketing, American Association of Advertising Agencies
Notes:
Special Bulletin No. 33. Reprinted by permission from Judicial Advertising. 3 pages.... (continued)
2. How do consumer and agri ads differ?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S9, 11
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)