Bibliographies: BibLeaves, University of Illinois Library, UIUC

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2006-04
Published:: USA
Journal Title:: Agri Marketing
Journal Title Details:: 44(3) : 42-71
Subject Term:: advertising, awards, campaigns, commodity promotion, communicator effectiveness, direct mail, exhibits, Internet, National Agri-Marketing Association (NAMA), professional development, public relations, radio, television, outdoor, contests, digital, point-of-purchase
Notes:: Results of various categories of the 2006 award program of the National Agri-Marketing Association.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Barnhart, Walt (main author)
Format:: Article
Publication Date:: 2004-01-19
Published:: USA: National Cattleman's Beef Association
Subject Term:: advertising, appeals (message), beef, campaign planning, campaigns, commodity promotion, food safety, meat, message content, promotion, radio
Notes:: 2 pages; Beef Checkoff

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Kaiser, Harry M. (main author), Liu, Donald (author), Pritchett, J.G. (author)
Format:: Journal article
Publication Date:: 1998-07
Published:: USA
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 23(1) : 155-169
Subject Term:: advertising, commodity promotion, dairy, economics of information, expenditures, media effectiveness, media selection, print media, radio, television, value of information, outdoor, milk
Notes:: Results show profits would have increased if funds had been reallocated from televisi... (continued)

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Pritchett, James G. (main author), Liu, Donald J. (author), Kaiser, Harry M. (author)
Format:: Journal article
Publication Date:: 1998-07
Published:: USA
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 23(1) : 155-169
Subject Term:: advertising, commodity promotion, dairy, expenditures, history, media selection, print media, promotion, radio, television, outdoor, milk

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributor:: Pritchett, J.G. (main author), Liu, D.J. (author), Kaiser, H, M. (author)
Format:: Manuscript
Publication Date:: 1998
Published:: USA
Subject Term:: advertising, commodity promotion, dairy, media effectiveness, media selection, print media, radio, television, outdoor
Notes:: 14 p.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1953-09
Published:: USA
Journal Title:: CHATS
Journal Title Details:: September 1953 : 3
Subject Term:: advertising, commodity promotion, promotion, radio, radio programs, rural broadcasts, media sales
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)

Search