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1. Retailers have options with promotions, marketers say
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Karst, Tom (main author)
Format:
Journal article
Publication Date:
2020-12-31
Published:
USA
Journal Title:
Packer
Subject Term:
advertising, buying behavior, commodity promotion, consumers, displays, food, fruit, marketing, message content, online services, promotion, retail, retail promotion, sampling, marketing communication, apples, pandemic, produce, food packaging, online buying
Notes:
Online from periodical. 5 pages., Article reports on promotion approaches that retail... (continued)
2. With record crop, pistachio group launches massive ad campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Koger, Chris (main author)
Format:
Journal article
Publication Date:
2020-10-25
Published:
International
Journal Title:
Packer
Subject Term:
advertising, campaign planning, campaigns, commodity promotion, diet, food, media selection, print media, promotion, television, digital, marketing communication, pistachio
Notes:
Online from publication. 2 pages., Report of plans by American Pistachio Growers to p... (continued)
3. Sweet Tango promos kick into high gear for pandemic marketing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Koger, Chris (main author)
Format:
Journal article
Publication Date:
2020-09-16
Published:
International
Journal Title:
Packer
Subject Term:
advertising, campaign planning, campaigns, commodity promotion, cooperatives, food, fruit, promotion, organic, marketing communication, cooperative communication, apples, pandemic, produce, Canada (North America), food advertising
Notes:
Online from periodical. 2 pages., Describes promotion activities of an apple growers ... (continued)
4. Generic promotion of sorghum for food and industrial uses
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Williams, Gary W. (main author), Capps, Oral, Jr. (author)
Format:
Journal article
Publication Date:
2020
Published:
USA
Journal Title:
Journal of International Food and Agribusiness Marketing
Journal Title Details:
32(1) : 13-29
Subject Term:
advertising, commodity promotion, consumption, crops, demand, economics of information, feedstuffs, food, generic advertising, grains, promotion, trends, value of information, marketing communication, sweeteners, sorghum, industrial uses
Notes:
17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotio... (continued)
5. Judge dismisses HSUS' lawsuit against Pork Council's use of checkoff
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2019-08-26
Published:
USA
Subject Term:
advertising, campaigns, commodity promotion, conflict, interest groups, meat, promotion, pork, Humane Society of the United States (HSUS), checkoff program, trademarks, legal rights, National Pork Producers Council
Notes:
Online via AgriMarketing Weekly. 1 page.
6. Butter cows and butter buildings: a history of an unconventional sculptural medium
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Simpson, Pamela H. (main author)
Format:
Journal article
Publication Date:
2019
Published:
USA
Journal Title:
Sculpture Review
Journal Title Details:
68(4) : 40-59
Subject Term:
advertising, commodity promotion, dairy, fairs, food, history, promotion, art, butter, exhibitions
Notes:
20 pages., Via online., Historical analysis of butter sculpture within the context of... (continued)
7. Painting for the brand: spreading paint and the Certified Angus Beef Brand across America's barns
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bechtel, Wyatt (main author)
Format:
Journal article
Publication Date:
2018-11
Published:
Lenexa, Kansas: Drovers CattleNetwork
Journal Title:
Drovers Cattlenetwork
Journal Title Details:
: 20
Subject Term:
advertising, beef, campaigns, cattle, commodity promotion, livestock, meat, media effectiveness, promotion, outdoor, brands, branding, place-based communication, brand reputation
Notes:
Features a campaign, "Brand the Barn," that involves painting the Certified Angus Bee... (continued)
8. Report: Pork checkoff pays off for producers
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2018-02-23
Published:
USA
Journal Title:
Illinois AgriNews
Journal Title Details:
40(52) : E3
Subject Term:
advertising, attitudes, commodity promotion, economics of information, farmers, international trade, meat, promotion, sustainability, value of information, pork, diseases, trust, consumer trust
9. How consumer awareness and generic promotions drive demand: the case of orange juice
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Heng, Yan (main author), Ward, Ronald (author), House, Lisa (author), Zansler, Marisa (author)
Format:
Poster
Publication Date:
2018
Published:
USA
Subject Term:
advertising, buying behavior, commodity promotion, consumers, demand, fruit, news, product promotion, promotion, value of information, oranges, prices, product quality
Notes:
Poster presentation at the 2018 Agricultural and Applied Economics Association annual... (continued)
10. Commodity groups seek freedom of information exemption for checkoff boards
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
O"Connell, John (main author / Capital Press, Salem, Oregon)
Format:
News article
Publication Date:
2016-04-28
Published:
USA
Journal Title:
Capital Press Agriculture Weekly
Subject Term:
advertising, commodity promotion, government policies, information control, information issues, interest groups, organizations, promotion, research projects, information access, freedom of information, information barriers, information security, checkoff program, commodity groups, information limits, commodity organizations, information policy, information cost
Notes:
Online from Capital Press. 2 pages., "Several agricultural organizations have gotten ... (continued)
11. Generic advertising of U.S. lamb
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ghosh, Somali (main author), Williams, Gary W. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA: AgEcon
Journal Title:
Journal of International Food and Agribusiness Marketing
Journal Title Details:
28(4) : 373-393
Subject Term:
advertising, commodity promotion, economics of information, generic advertising, imports, international trade, markets, meat, promotion, value of information, sheep, lamb
Notes:
22 pages., via database., "The U.S. lamb industry's generic lamb advertising program ... (continued)
12. The ramifications of nearly going dark: a natural experiment in the case of U.S. generic orange juice advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Capps, Oral, Jr. (main author), Bessler, David A. (author), Williams, Gary W. (author)
Format:
Journal article
Publication Date:
2016
Published:
USA
Journal Title:
Agricultural and Resource Economics Review
Journal Title Details:
45(1) : 68-97
Subject Term:
advertising, commodity promotion, demand, drink, economics of information, fruit, generic advertising, marketing, promotion, research methods, value of information, marketing communication, oranges, checkoff program, information effects, advertising effectiveness
Notes:
Online from AgEconSearch., Authors estimated losses in consumption and sales revenue ... (continued)
13. Shady deals come to light
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Guebert, Alan (main author)
Format:
Commentary
Publication Date:
2015-08-28
Published:
USA
Journal Title:
Illinois Agri News
Journal Title Details:
38(26) : F5
Subject Term:
advertising, campaigns, commodity promotion, ethical issues, expenditures, finance, interest groups, politics, promotion, pork, swine
14. Lawsuit alleging misspending of pork checkoff money will go forward
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Mayer, Amy (main author)
Format:
Article
Publication Date:
2015-08-19
Published:
USA
Subject Term:
advertising, commodities, commodity promotion, conflict, expenditures, finance, financial management, interest groups, management, organizations, promotion, pork, slogan, fraud
Notes:
Online via Iowa Public Radio, Des Moines, Iowa. 2 pages.
15. Upstream transmission effects of generic advertising and promotion: the case of soybeans
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lee, Sang Hyeon (main author)
Format:
Dissertation abstract
Publication Date:
2014-12
Published:
USA: AgEcon
Subject Term:
advertising, commodity promotion, crops, economics of information, education effects, generic advertising, history, promotion, soybeans, trends, value of information, information effects
Notes:
306 pages., PhD dissertation in agricultural economics, Texas A&M University, College... (continued)
16. Checkoff produces big ROI (return on investment)
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News releases
Publication Date:
2014-07-29
Published:
USA
Subject Term:
advertising, commodity promotion, crops, economics of information, exports, international trade, promotion, soybeans, value of information
Notes:
United Soybean Board, St. Louis, Missouri. 2 pages.
17. The Humane Society of the United States et al (plaintiffs) versus Tom Vilsack, Secretary of the U.S. Department of Agriculture (defendant) Civil Action No. 12-1582 (ABJ)
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
United States District Court for the District of Columbia.
Format:
Report
Publication Date:
2013-09-25
Published:
USA
Subject Term:
advertising, agricultural policy, appeals (message), campaigns, commodity promotion, finance, government policies, interest groups, organizations, policies, promotion, pork, lobbying, swine, Humane Society of the United States (HSUS)
Notes:
34 pages., Plaintiffs challenge the Secretary's approval of the National Pork Board's... (continued)
18. Moving ads promote U.S. meat
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2013-05
Published:
South Korea
Journal Title:
Prairie Farmer
Journal Title Details:
185(5) : 76
Subject Term:
advertising, beef, commodity promotion, exports, international trade, meat, media effectiveness, media selection, mobile communication systems, promotion, South Korea, pork, outdoor
Notes:
Advertising U.S. red meat on the sides of trucks in South Korea. A project of the U.S... (continued)
19. Trade associations and checkoffs
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bullerman, Kayla (main author)
Format:
Journal articles
Publication Date:
2012-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
50(8) : 101-102, 104
Subject Term:
advertising, change, commodity promotion, government policies, history, international trade, organizations, promotion, roles, USDA, marketing communication
Notes:
In the Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.
20. HSUS (Humane Society of the United States) targets pork industry with latest campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Otto, Jeannine (main author)
Format:
Journal article
Publication Date:
2012-04-27
Published:
USA
Journal Title:
Illinois AgriNews
Journal Title Details:
35(8) : E5
Subject Term:
accuracy, advertising, animal rights, appeals (message), campaigns, commodity promotion, conflict, farming methods, interest groups, promotion, risk communication, pork, promotion methods, animal welfare