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1. News vs. marketing: what happened to the integration in integrated marketing?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barnard, Kathy (main author)
Format:
Paper
Publication Date:
2007-06-16
Published:
USA
Subject Term:
communicators, conflict, marketing, marketing techniques, news, roles, trends in farm publishing, marketing communication
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association ... (continued)