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You searched for: Start Over Collection Agricultural Communications Documentation Center (ACDC) Remove constraint Collection: Agricultural Communications Documentation Center (ACDC) Subject Term decision process Remove constraint Subject Term: decision process Subject Term marketing communication Remove constraint Subject Term: marketing communication Subject Term advertising Remove constraint Subject Term: advertising

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1. The face-to-face book: why real relationships rule in a digital marketplace
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Keller, Ed (main author), Fay, Brad (author)
Format:
Book
Publication Date:
2012
Published:
USA: Free Press, New York City, New York.
Subject Term:
advertising, campaign planning, campaigns, case studies, consumers, dairy, decision making, decision process, ethical issues, face-to-face communication, food, interpersonal communication, meat, media effectiveness, media selection, poultry, social marketing, trends, vegetables, marketing communication, relationship marketing, brands, word-of-mouth marketing, social media
Notes:
286 pages.
2. How do consumer and agri ads differ?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S9, 11
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)