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1. A century of American icons: 100 products and slogans from the 20th century consumer culture
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Book
Publication Date:
2002
Published:
USA: Greenwood Press, Westport, Connecticut.
Subject Term:
advertising, campaigns, commodity promotion, dairy, forestry, promotion, safety, milk, grapes
Notes:
236 pages
2. A comparative analysis of export promotion programs for U.S. wheat and red meats
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Halliburton, K. (main author), Henneberry, S.R. (author)
Format:
Journal article
Publication Date:
1995
Published:
International
Journal Title:
Agribusiness
Journal Title Details:
11(3) : 207-221
Subject Term:
advertising, commodity promotion, exports, generic advertising, government programs, international trade, meat, promotion, sales methods, sales promotion, wheat
3. ADA of Illinois pioneers new ways to promote milk
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Newspaper
Publication Date:
2000-03-10
Published:
USA
Journal Title Details:
<24 (2): C4>
Subject Term:
advertising, commodity promotion, dairy, retail promotion, sales methods, sales promotion
Notes:
Illinois Agrinews, http://www.agrinews-pubs.com
4. Ad dollars help drum up ag business overseas
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gutmann, Hanna (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(13) : S16
Subject Term:
advertising, commodity promotion, exports, international trade, marketing techniques
Notes:
The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent ... (continued)
5. A discrete/continuous model of fruit promotion, advertising and response segmentation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Richards, Timothy J. (main author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Journal Title:
Agribusiness
Journal Title Details:
16(2) : 179-196
Subject Term:
advertising, appeals (message), buyer behavior, buying behavior, commodity promotion, consumers, fruit, message content, promotion, marketing communication, apples
6. A double-hurdle approach to advertising: the case of cheese
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Blisard, N. (main author), Blaylock, J.R. (author)
Format:
Journal article
Publication Date:
1992
Published:
USA
Journal Title:
Agribusiness
Journal Title Details:
8(2) : 109-120
Subject Term:
advertising, buying behavior, commodity promotion, consumers, dairy, generic advertising, media effectiveness, promotion, sales promotion, cheese
7. ADS raise questions about milk and bones
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Murray, Marry (main author)
Format:
News
Publication Date:
1999-09-14
Published:
USA
Journal Title:
FDA Consumer
Subject Term:
advertising, commodity promotion, dairy, health education, nutrition education, nutrition information
Notes:
Posted on Department of Plant Agriculture, University of Guelph, Ontario, Canada., Th... (continued)
8. Advertising agencies' role in research projects
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Benson, Marge (main author / J. Walter Thompson Company)
Format:
Paper
Publication Date:
1985-04
Published:
USA: AgEcon
Subject Term:
advertising, advertising agencies, audience analysis, commodity promotion, communication planning, communication research, communication theory, promotion, research, research needs, brands, dialogue, engagement, situation analysis
Notes:
3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural ... (continued)
9. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Specht, Annie R. (main author), Rhoades, Emily B. (author)
Format:
Paper
Publication Date:
2011-02
Published:
USA
Subject Term:
accuracy, advertising, agrarianism, appeals (message), campaigns, commodity promotion, communication methods, dairy, farming methods, image, message content, television, visual communication, bias
Notes:
Paper presented in the Agricultural Communications Section of the Southern Associatio... (continued)
10. Advertising agricultural products - yes or no?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Groenewald, J.A. (main author)
Format:
Journal article
Publication Date:
1982-04
Published:
South Africa: AgEcon
Journal Title:
Agrekon - Quarterly Journal of Agricultural Economics
Journal Title Details:
21(1) : 1-4
Subject Term:
advertising, commodity promotion, communication effectiveness, decision making, economics of information, generic advertising, marketing communication, Agricultural Advertising, agricultural marketing, limitations, advertising effectiveness, brand advertising
Notes:
5 pages., via online journal., Discusses strengths and limitations of advertising agr... (continued)
11. Advertising and cooperative marketing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wohlgenant, Michael K. (main author)
Format:
Discussion paper
Publication Date:
1998-08-04
Published:
USA
Journal Title Details:
selected papers session sp-8y: 7 pages
Subject Term:
advertising, buying behavior, commodity promotion, consumption, cooperation, dairy, drink, government policies, meat
Notes:
discussant's comments for American agricultural economics association annual meeting,... (continued)
12. Advertising and retail promotion of Washington apples in structural latent variable approach to promotion evaluation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Richards, T.J. (main author), Gao, X.M. (author), Patterson, P.M. (author)
Format:
Journal article
Publication Date:
1999-04
Published:
USA
Journal Title:
Journal of Agricultural and Applied Economics
Journal Title Details:
<31(1): 15-28>
Subject Term:
advertising, buying behavior, commodity promotion, economics of information, fruit, retail promotion, value of information, apples
13. Advertising evaluation and cross-sectional data aggregation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Chung, Chanjin (author)
Format:
Journal article
Publication Date:
2002-08
Published:
USA
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
84(3) : 800-806
Subject Term:
advertising, commodity promotion, research methods
14. Advertising evaluation : seven concepts and a model
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chang, Hui-Shung (main author), Kinnucan, Henry W. (author)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Subject Term:
advertising, advertising research, buying behavior, commodity promotion, concepts, models, selling
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John... (continued)
15. Advertising farm products
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bereman, H.A. (main author)
Format:
Journal article
Publication Date:
1916-02
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
27(10) : 55-56
Subject Term:
advertising, commodity promotion, promotion
16. Advertising, information, and product quality : the case of butter
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chang, Hui-Shung (main author), Kinnucan, Henry W. (author), Department of Agricultural Economics and Rural Sociology, Auburn University
Format:
Journal article
Publication Date:
1991-11
Published:
USA
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
73 (4) : 1195-1203
Subject Term:
advertising, buyer behavior, campaigns, commodity promotion, consumption, dairy, education effects, food safety, milk
Notes:
This study examines the roles of cholesterol information and advertising in explainin... (continued)
17. Advertising of farm commodities in a regulated market: the case of dairy products in Canada
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Belleza, Evelyn Tibon (main author)
Format:
Abstract
Publication Date:
1991
Published:
Canada
Subject Term:
advertising, commodity promotion, dairy, economics of information, government policies, promotion, regulations, sales promotion, value of information, milk, Canada (North America)
Notes:
ProQuest, UMI Dissertations Publishing. 1 page.
18. Advertising perspectives
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Henderson, Greg (main author)
Format:
Editorial
Publication Date:
1999-05
Published:
USA
Journal Title:
Drovers
Subject Term:
advertising, beef, commodity promotion, consumers, consumption, expenditures, information needs, meat, roles, trends
Notes:
Via online. 1 page.
19. Advertising, promotion and labelling of pork to attract consumers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Goddard, Ellen (main author)
Format:
Journal article
Publication Date:
2011
Published:
Canada
Journal Title:
Advances in Pork Production
Journal Title Details:
22 : 205-215
Subject Term:
advertising, appeals (message), buying behavior, commodity promotion, consumers, farming methods, food safety, labeling, meat, promotion, value of information, pork, swine, local, Canada (North America)
20. Advertising's influence: the case of dairy products
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Blisard, Noel (main author)
Format:
Journal article
Publication Date:
1998-05
Published:
USA
Journal Title:
FoodReview
Journal Title Details:
<21(2): 44-46>
Subject Term:
advertising, commodity promotion, dairy
21. Advertising, structural change, and u.s. non-alcoholic beverage demand
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Kinnucan, Henry W. (author), Xiao, Hui (author)
Format:
Conference paper
Publication Date:
1998-08-02
Published:
USA
Journal Title Details:
17 pages
Subject Term:
advertising, commodity promotion, drink, economics of information, value of information
Notes:
American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah
22. Advertising the onion
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Crowell, Chester I. (main author)
Format:
Journal article
Publication Date:
1913-07
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
25(3) : 25-26
Subject Term:
advertising, campaign planning, campaigns, commodity promotion, horticulture, vegetables
23. Advertising tomato
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Millner, Lyn (main author)
Format:
Report
Publication Date:
2006-02-10
Published:
USA
Subject Term:
advertising, campaigns, commodity promotion, vegetables, tomatoes
Notes:
"Marketplace," Minnesota Public Radio via LexisNexis Academic. 2 pages.
24. Advertising traded goods
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kinnucan, H.W. (main author)
Format:
Conference paper
Publication Date:
1998
Published:
USA
Subject Term:
advertising, commodity promotion, exports, imports, international trade
Notes:
American Agricultural Economics Association 1998 Annual Meeting in Salt Lake City, UT... (continued)
25. A fresh meat almost ideal demand system incorporating negative TV press and advertising impact
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ward, Ronald W. (main author), Verbeke, Wim (author)
Format:
Journal article
Publication Date:
2001-09
Published:
USA
Journal Title:
Agricultural Economics
Journal Title Details:
25(2/3) : 359-374
Subject Term:
advertising, commodity promotion, consumption, coverage, meat, reporting
26. A fresh new look for cotton
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Reddick, Bekah (main author)
Format:
Article
Publication Date:
2002-02
Published:
Canada
Journal Title:
Agri Marketing
Journal Title Details:
40(2) : 36
Subject Term:
advertising, campaign planning, campaigns, commodity promotion, communication planning, cotton, promotion
27. A globally flexible model of the effects of generic advertising of beef and pork on u.s. meat demand
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Alston, Julian M. (main author), Chalfant, James A. (author), Piggott, Nicholas E. (author)
Format:
Conference paper
Publication Date:
1998-08-02
Published:
USA
Subject Term:
advertising, beef, commodity promotion, economics of information, meat, value of information, pork
Notes:
American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah
28. Agricultural market structure, generic advertising, and welfare
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pope, Rulon D. (main author), Cardon, James H. (author)
Format:
Journal article
Publication Date:
2003-02
Published:
USA
Journal Title:
Journal of Agricultural and Resource Economics
Journal Title Details:
28 (2) : 185-200
Subject Term:
advertising, commodity promotion, economics of information, promotion, roles, value of information, marketing communication
29. America's sacred cow
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Butler, Matilda (main author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Subject Term:
advertising, appeals (message), campaign planning, campaigns, commodity promotion, communication planning, dairy, education effects, ethical issues, health information, information issues, knowledge level, milk, advertising claims
Notes:
Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication cam... (continued)
30. An ad campaign for beef rises to the Supreme Court
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Greenhouse, Linda (main author)
Format:
Journal article
Publication Date:
2004-12-09
Published:
USA
Journal Title:
New York Times
Journal Title Details:
Section C, Business/Financial : 4
Subject Term:
advertising, beef, campaigns, commodity promotion, food policy, government policies, meat, USDA
31. Analysis of generic dairy advertising, 1984-97
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chandran, Ram (main author), Blisard, Noel (author), Blayney, Don (author), Allshouse, Jane (author)
Format:
Report
Publication Date:
1999-02
Published:
USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
Subject Term:
advertising, commodity promotion, dairy, economics of information, education effects, promotion, trends, value of information, cheese, milk
Notes:
Technical Bulletin 1873. 44 pages.
32. An analytical framework for policy issues : response
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lambert, Charles D. (main author)
Format:
Conference paper
Publication Date:
1993
Published:
USA
Subject Term:
advertising, agriculture policy, commodities, commodity promotion, farm products, food policy, government policies, models
Notes:
James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John... (continued)
33. An economic analysis of generic egg advertising in California, 1985-1995
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, H.M. (main author), Schmit, T.M. (author), Reberte, J.C. (author)
Format:
Journal article
Publication Date:
1997
Published:
USA
Journal Title:
Agribusiness
Journal Title Details:
13(4) : 365-373
Subject Term:
advertising, commodity promotion, economics of information, education effects, promotion, value of information, eggs
34. An economic analysis of the New York State Generic Fluid Milk Advertising Program using an optimal control model
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Conrad, Jon M. (main author), Forker, Olan D. (author), Liu, Donald J. (author), Liu: Assistant Professor, Department of Economics, Iowa State University; Conrad, Forker: Professors, Department of Agricultural Economics, Cornell University
Format:
Conference paper
Publication Date:
1992
Published:
USA
Subject Term:
advertising, advertising research, commodity promotion, dairy, economic research, expenditures, models, New York, USA
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Prom... (continued)
35. An exploratory study of the impact of non-commodity-specific agricultural promotion campaigns on consumer purchasing patterns
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Tootelian, Dennis H. (main author), Liebich, Alison (author), Thompson, Chris (author)
Format:
Abstract
Publication Date:
2007
Published:
USA
Journal Title:
Journal of Food Products Marketing
Journal Title Details:
13(2) : 103-122
Subject Term:
advertising, buyer behavior, buying behavior, campaigns, commodity promotion, consumption, education effects, food, promotion, public relations, local, consumer behavior
36. Anniversaries are interesting; sometimes people are tempted to ask, "And so what?"
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
American Dairy Association (main author)
Format:
journal
Publication Date:
1965-03
Published:
USA: American Dairy Association, Chicago, Illinois
Journal Title:
Public Relations Tips for Dairymen
Journal Title Details:
5 (3) : 1-4
Subject Term:
advertising, audience analysis, change, commodity promotion, dairy, history, organization, public relations, roles, milk
37. Annotated bibliography of generic commodity promotion research
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ferrers, J.L. (main author), Boon, L. (author), Kaiser, H.M. (author), Forker, O.F. (author)
Format:
Bibliography
Publication Date:
1996-02
Published:
USA
Journal Title Details:
27 pages
Subject Term:
advertising, commodity promotion, cotton, dairy, exports, fish, fruit, grains, international trade, promotion, wheat, eggs
Notes:
NICPRE Research Bulletin 96-3, National Institute for Commodity Promotion Research an... (continued)
38. Anti-milk AD'A cheap point at the expense of Catholics'
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Newspaper article
Publication Date:
2002-08-14
Published:
Canada
Subject Term:
advertising, animal rights, campaign, Canada, commodity promotion, dairy, interest groups
Notes:
1 p., Vancouver Sun
39. A pooled cross section time series model of coupon promotions
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Davis, J.E. (main author), Ward, R.W. (author)
Format:
Journal article
Publication Date:
1978
Published:
USA
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
60(3): 393-401
Subject Term:
advertising, buying behavior, commodity promotion, consumer economics, sales methods
Notes:
Phase1
40. Appeals court rules against pork council
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Teinowitz, Ira (main author)
Format:
Journal article
Publication Date:
2003-10-27
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
74(43) : 4
Subject Term:
advertising, commodity promotion, conflict, farmers, finance, marketing techniques, promotion, pork, swine
41. Apple advertising : Autumn 1964
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Nyberg, Albert J. (main author / Cornell University), Cornell University
Format:
Report
Publication Date:
1964
Published:
USA
Subject Term:
advertising, advertising research, commodity promotion, fruit, marketing research
Notes:
Evans, AgComm teaching, Mimeographed, 1964.
42. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Piggott, R.R. (main author / University of New England, Armidale, Australia), Piggott, N.E. (author / University of California, Davis), Wright, V.E. (author / University of New England, Armidale, Australia)
Format:
Journal article
Publication Date:
1995-08
Published:
USA
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
77(3) : 497-511
Subject Term:
advertising, Australia, commodity promotion, economics of information, meat, poultry, pork
43. Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Piggott, R.R. (main author), Piggott, N.E. (author), Wright, V.E. (author)
Format:
Journal article
Publication Date:
1995
Published:
Australia
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
77(3) : 497-511
Subject Term:
advertising, Australia, beef, commodity promotion, economics of information, expenditures, generic advertising, meat, value of information, pork, sheep
44. A prescription for health: (pseudo) scientific advertising of fruits and vegetables in the early 20th Century
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Nelson, Michelle R. (main author), Das, Susmita (author), Ahn, Regina Jihea (author)
Format:
Journal article
Publication Date:
2020
Published:
International
Journal Title:
Advertising and Society Quarterly
Journal Title Details:
21(1)
Subject Term:
advertising, commodity promotion, food, fruit, history, information issues, nutrition, scientific communication, social factors, social marketing, vegetables, produce, produce promotions, food issues, medical information, food advertising, pseudo science
Notes:
58 pages., Journal article via online., Historical analysis of print advertising in t... (continued)
45. Are assessments for generic advertising optimal if products are differentiated?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Crespi, John M. (main author), Marette, Stephan (author)
Format:
Conference paper
Publication Date:
2000-07-30
Published:
USA
Journal Title Details:
21 pages
Subject Term:
advertising, commodity promotion, fruit, promotion
Notes:
Selected paper for American Agricultural Economics Association (AAEA) Annual Meeting,... (continued)
46. Assessing effects of prices and advertising on purchases of finfish and shellfish in a local market in Texas
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Capps, O., Jr. (main author), Lambregts, J.A. (author)
Format:
Journal article
Publication Date:
1991
Published:
USA
Journal Title:
Southern Journal of Agricultural Economics
Journal Title Details:
23(1) : 181-194
Subject Term:
advertising, buying behavior, commodity promotion, consumers, decision making, fish, generic advertising, promotion
47. Auditors criticize management of milk ad campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Associated Press (main author)
Format:
Journal article
Publication Date:
1998-12-18
Published:
USA
Journal Title:
Illinois AgriNews
Journal Title Details:
22(46) : 37
Subject Term:
advertising, campaign, commodity promotion, dairy, promotion
48. Authentic passion about Colombia
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Molleda, Juan-Carlos (main author)
Format:
Journal article
Publication Date:
2009-04
Published:
Colombia: International Public Relations Association
Journal Title:
Frontline
Subject Term:
advertising, campaign planning, campaigns, Colombia, commodity promotion, communication planning, drink, image, intercultural communication, international communication, coffee, branding, global
Notes:
Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez wh... (continued)
49. Baby carrots take on junk food with hip marketing campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Horovitz, Bruce (main author)
Format:
Journal article
Publication Date:
2010-09-03
Published:
USA
Journal Title:
USA Today
Subject Term:
advertising, appeals (message), attitudes, campaigns, commodity promotion, consumers, food, message content, television, vegetables, youth, food industry, marketing communication
Notes:
Via online issue. 2 pages.
50. Beef case could have ripple effect
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Teinowitz, Ira (main author)
Format:
Journal article
Publication Date:
2004-05-31
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
75(22) : 4+
Subject Term:
advertising, beef, cattle, commodity promotion, government policies, marketing, meat, promotion, marketing communication