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1. A Box Filled With Sweet Memories
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Frey, Jennifer (main author)
Format:
News article
Publication Date:
2002-01-02
Published:
USA: Washington Post
Subject Term:
advertising, animals, children, consumers, consumption, food, marketing techniques, nutrition, product promotion, promotion, public attitudes, health, food production
Notes:
Washington Post, 2 pages
2. A century of American icons: 100 products and slogans from the 20th century consumer culture
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Book
Publication Date:
2002
Published:
USA: Greenwood Press, Westport, Connecticut.
Subject Term:
advertising, campaigns, commodity promotion, dairy, forestry, promotion, safety, milk, grapes
Notes:
236 pages
3. A comparative analysis of export promotion programs for U.S. wheat and red meats
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Halliburton, K. (main author), Henneberry, S.R. (author)
Format:
Journal article
Publication Date:
1995
Published:
International
Journal Title:
Agribusiness
Journal Title Details:
11(3) : 207-221
Subject Term:
advertising, commodity promotion, exports, generic advertising, government programs, international trade, meat, promotion, sales methods, sales promotion, wheat
4. Ad and sponsorship opportunities
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Skelton, Dan (main author), Wick, Don (author), Young, Cyndi (author), Ketelsen, Lynn (author), Winters, Rob (author)
Format:
Journal article
Publication Date:
2015-04
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
53(3) : 56, 58
Subject Term:
advertising, agriculture news, coverage, information services, promotion, radio, radio programs, reporting, rural broadcasts, events
5. A discrete/continuous model of fruit promotion, advertising and response segmentation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Richards, Timothy J. (main author)
Format:
Journal article
Publication Date:
2000
Published:
USA
Journal Title:
Agribusiness
Journal Title Details:
16(2) : 179-196
Subject Term:
advertising, appeals (message), buyer behavior, buying behavior, commodity promotion, consumers, fruit, message content, promotion, marketing communication, apples
6. A double-hurdle approach to advertising: the case of cheese
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Blisard, N. (main author), Blaylock, J.R. (author)
Format:
Journal article
Publication Date:
1992
Published:
USA
Journal Title:
Agribusiness
Journal Title Details:
8(2) : 109-120
Subject Term:
advertising, buying behavior, commodity promotion, consumers, dairy, generic advertising, media effectiveness, promotion, sales promotion, cheese
7. Advertising agencies' role in research projects
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Benson, Marge (main author / J. Walter Thompson Company)
Format:
Paper
Publication Date:
1985-04
Published:
USA: AgEcon
Subject Term:
advertising, advertising agencies, audience analysis, commodity promotion, communication planning, communication research, communication theory, promotion, research, research needs, brands, dialogue, engagement, situation analysis
Notes:
3 pages., Via proceedings from a seminar, "Research on effectiveness of agricultural ... (continued)
8. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Specht, Annie R. (main author), Buck, Emily B. (author)
Format:
Journal article
Publication Date:
2014
Journal Title:
Journal of Applied Communications
Journal Title Details:
98(2) : 37-52
Subject Term:
advertising, advertising research, agricultural education, audience attitudes, campaigns, consumers, educational media, educational video, farming methods, group advertising, media effectiveness, perception, promotion, students
9. Advertising and ethical standards
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Sutton, John B. (main author)
Format:
Journal article
Publication Date:
1990-04
Published:
UK
Journal Title:
Veterinary Record
Journal Title Details:
126 (14) : 341
Subject Term:
advertising, ethical issues, promotion
Notes:
Current Contents Agr/Bio; See also CO6567 for related article
10. Advertising and ethical standards
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pound, B.H. (main author / Duphar Veterinary Ltd., Southampton, UK)
Format:
Journal article
Publication Date:
1990-04
Published:
UK
Journal Title:
Veterinary Record
Journal Title Details:
126 (16) : 409
Subject Term:
advertising, ethical issues, promotion
Notes:
Current Contents Agr/Bio; See also CO6566 for related article
11. Advertising and promotion in food marketing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gallo, Anthony E. (main author)
Format:
Report
Publication Date:
1984-01
Published:
USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Subject Term:
advertising, direct marketing, displays, food, marketing, media, newspapers, persuasion, premiums, print media, promotion, retail, sales promotion, sweepstakes, trends, contests, marketing communication, Agricultural Advertising, brands, restaurants, stamps, incentive promotion, coupons
Notes:
37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust ... (continued)
12. Advertising campaign for community development
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Paxton, Bill (main author)
Format:
Report / Case study
Publication Date:
1999
Published:
USA
Subject Term:
advertising, campaigns, community development, economic development, promotion, tourism
Notes:
html pages, <3p.>
13. Advertising ecotourism on the internet: commodifying environment and culture
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Steeves, H. Leslie (main author), Dorsey, Elizabeth R. (author), Porras, Luz Estella (author)
Format:
Journal article
Publication Date:
2004
Published:
International
Journal Title:
New Media and Society
Journal Title Details:
6(6) : 753-779
Subject Term:
advertising, development, environment, environmental communication, farmers, Internet, promotion, rural areas, rural development, rural life, rural people, sustainability, tourism, websites
14. Advertising farm products
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bereman, H.A. (main author)
Format:
Journal article
Publication Date:
1916-02
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
27(10) : 55-56
Subject Term:
advertising, commodity promotion, promotion
15. Advertising fresh fruits and vegetables II
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Tousley, Rayburn D. (main author)
Format:
Journal article
Publication Date:
1944
Published:
USA
Journal Title:
Harvard Business Review
Journal Title Details:
23 (1): 79-94
Subject Term:
advertising, consumers, consumption, distribution, farmers, fruit, government, market analysis, markets (selling), media effectiveness, organizational communication, organizations, policies, promotion, vegetables, control, industry, USA (United States of America; North America)
16. Advertising of farm commodities in a regulated market: the case of dairy products in Canada
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Belleza, Evelyn Tibon (main author)
Format:
Abstract
Publication Date:
1991
Published:
Canada
Subject Term:
advertising, commodity promotion, dairy, economics of information, government policies, promotion, regulations, sales promotion, value of information, milk, Canada (North America)
Notes:
ProQuest, UMI Dissertations Publishing. 1 page.
17. Advertising, promotion, and competition: a survey with special reference to food
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Connor, John M. (main author / National Economics Division, ESS)
Format:
Journal article
Publication Date:
1981
Published:
USA
Journal Title:
Agricultural Economics Research
Journal Title Details:
33 (1) : 19-27
Subject Term:
advertising, food, promotion
Notes:
James F. Evans Collection, This article surveys the theoretical and empirical literat... (continued)
18. Advertising, promotion and labelling of pork to attract consumers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Goddard, Ellen (main author)
Format:
Journal article
Publication Date:
2011
Published:
Canada
Journal Title:
Advances in Pork Production
Journal Title Details:
22 : 205-215
Subject Term:
advertising, appeals (message), buying behavior, commodity promotion, consumers, farming methods, food safety, labeling, meat, promotion, value of information, pork, swine, local, Canada (North America)
19. Advertising Roundtable: the inner workings of an advertiser's mind
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Presentation
Publication Date:
2002-06
Published:
USA
Subject Term:
advertising, Internet, promotion, publications, sales methods, selling, horses
Notes:
3 p., presentation at AHP (American Horse Publications) Catch the Spirit 2002 Seminar... (continued)
20. Advertising shredded wheat
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
De Weese, Truman A. (main author)
Format:
Journal article
Publication Date:
1907-06
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
16(6) : 587-589
Subject Term:
advertising, campaign planning, campaigns, food, health education, nutrition education, nutrition information, promotion, publicity
21. A fresh new look for cotton
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Reddick, Bekah (main author)
Format:
Article
Publication Date:
2002-02
Published:
Canada
Journal Title:
Agri Marketing
Journal Title Details:
40(2) : 36
Subject Term:
advertising, campaign planning, campaigns, commodity promotion, communication planning, cotton, promotion
22. African-American organization urges FDA to stop deceptive marketing of "no rBST" milk
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2006-12-14
Published:
USA
Subject Term:
advertising, biotechnology, dairy, food safety, organization, poor, promotion, risk communication, genetic engineering, marketing communication, bias, ethnic factors, milk, Food and Drug Administration (FDA)
Notes:
Archived December 15, 2006, 2 pages., Involves a message from the National Organizati... (continued)
23. Ag Buyers Guide
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Classifieds
Publication Date:
1982-03-11
Published:
USA: Tower Corp
Journal Title:
1
Journal Title Details:
1
Subject Term:
advertising, buyers, farm journals, history, promotion, selling
Notes:
47 pgs, Volume One Number One Collection; James F. Evans Collection
24. Ag communicators' efforts shine : ARC announce 1994 Golden ARC award winners
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1994-05
Published:
USA: Niles, IL : Century Communications Inc.
Journal Title:
Agri Marketing
Journal Title Details:
32 (5) : 44-45
Subject Term:
advertising, awards, campaigns, communicators, promotion, public relations
Notes:
James F. Evans Collection
25. Agricultural market structure, generic advertising, and welfare
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pope, Rulon D. (main author), Cardon, James H. (author)
Format:
Journal article
Publication Date:
2003-02
Published:
USA
Journal Title:
Journal of Agricultural and Resource Economics
Journal Title Details:
28 (2) : 185-200
Subject Term:
advertising, commodity promotion, economics of information, promotion, roles, value of information, marketing communication
26. Agriculture : generic promotion program for fruits and vegetables
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Report
Publication Date:
1991-10
Published:
USA
Subject Term:
advertising, agriculture policy, buying behavior, commodities, farm products, markets, promotion, USDA programs
Notes:
James F. Evans Collection, Washington, D.C. : U.S. General Accounting Office, Resourc... (continued)
27. Ag-themed race cars draw attention to food industry
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Blum, Martha (main author)
Format:
Journal article
Publication Date:
2016-09-30
Published:
USA
Journal Title:
Illinois AgriNews
Journal Title Details:
39(31) : A10
Subject Term:
advertising, campaigns, communication planning, food, marketing techniques, promotion, food industry, marketing communication, sports, car racing, food promotion
28. A guide to starting, operating, and selling in farmers markets
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gast, Karen L.B. (main author / Kansas State University), Marr, JC. (author / Kansas State University)
Format:
Guide
Publication Date:
1991
Published:
USA
Subject Term:
advertising, direct marketing, fruit, horticulture, promotion, selling, vegetables
Notes:
Cooperative Extension Service, Kansas State University, Manhattan. 7 p.
29. A legacy of cooperation and innovation: Blue Diamond marks 100th anniversary as co-op that made U.S. world leader for almonds
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gray, Allen (main author)
Format:
journal article
Publication Date:
2010-05
Published:
USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
Journal Title:
Rural Cooperatives
Journal Title Details:
77(3) : 4-8, 42-43
Subject Term:
advertising, cooperation, cooperatives, history, image, marketing, promotion, trends, marketing communication, nuts, cooperative communication, brands, branding
30. Alltech: making of a champion
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Henderson, Lynn (main author)
Format:
Journal article
Publication Date:
2008
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
46(1) : 64-65, 67
Subject Term:
advertising, agribusiness, animal health, event planning, livestock, promotion, public relations, marketing communication, agrimarketing, agri-marketer, feeds
Notes:
Features an animal nutrition and health firm, Alltech, located in Lexington, Kentucky.
31. America's cow hell
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2009-07-02
Published:
USA
Journal Title:
Drovers
Subject Term:
advertising, animal rights, appeals (message), communication methods, conflict, dairy, farming methods, image, interest groups, livestock, promotion, rural-urban communication, veal
Notes:
Via online. 1 page., Reports on efforts by an animal rights organization to change th... (continued)
32. Analysis of generic dairy advertising, 1984-97
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chandran, Ram (main author), Blisard, Noel (author), Blayney, Don (author), Allshouse, Jane (author)
Format:
Report
Publication Date:
1999-02
Published:
USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
Subject Term:
advertising, commodity promotion, dairy, economics of information, education effects, promotion, trends, value of information, cheese, milk
Notes:
Technical Bulletin 1873. 44 pages.
33. An analysis of supermarket advertising patterns
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Reed, Michael R. (main author), Robbins, Lynn W. (author)
Format:
Journal article
Publication Date:
1981-09
Published:
USA
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
12(3) : 19-32
Subject Term:
advertising, evaluation, food, promotion, retail promotion, roles, marketing communication
34. An economic analysis of generic egg advertising in California, 1985-1995
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, H.M. (main author), Schmit, T.M. (author), Reberte, J.C. (author)
Format:
Journal article
Publication Date:
1997
Published:
USA
Journal Title:
Agribusiness
Journal Title Details:
13(4) : 365-373
Subject Term:
advertising, commodity promotion, economics of information, education effects, promotion, value of information, eggs
35. An Educational Module for Enhancing Business Strategies for Web Sites of Small Rural Firms: An Experience Economy Approach
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Jeong, Miyoung (main author), Fiore, Ann Marie (author), Niehm, Linda (author)
Format:
Journal article
Publication Date:
2008-06
Published:
USA
Journal Title:
Journal of Extension
Journal Title Details:
Vol. 46, No. 3
Subject Term:
advertising, educational methods, educational projects, electronic marketing, extension education, extension services, marketing, marketing techniques, promotion, small farm programs, small farms, technology adoption, web sites
Notes:
Online access
36. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ramukumba, Takalani (main author)
Format:
Journal article
Publication Date:
2017
Published:
South Africa
Journal Title:
African Journal of Hospitality, Tourism and Leisure
Journal Title Details:
6(4)
Subject Term:
advertising, appeals (message), audience analysis, audience research, communication analysis, communication research, decision making, e-mail, evaluation, event planning, face-to-face communication, food, information sources, media effectiveness, newspapers, posters, promotion, radio, sampling, web sites, tourism, outdoor, marketing communication, word-of-mouth marketing, motivation, social media, events, Facebook, South Africa (Africa, Southern), formative evaluation, festivals, flyers
Notes:
12 pages., Online via open access. 11 pages., Findings from a case study prompted aut... (continued)
37. An exploratory study of the impact of non-commodity-specific agricultural promotion campaigns on consumer purchasing patterns
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Tootelian, Dennis H. (main author), Liebich, Alison (author), Thompson, Chris (author)
Format:
Abstract
Publication Date:
2007
Published:
USA
Journal Title:
Journal of Food Products Marketing
Journal Title Details:
13(2) : 103-122
Subject Term:
advertising, buyer behavior, buying behavior, campaigns, commodity promotion, consumption, education effects, food, promotion, public relations, local, consumer behavior
38. Annotated bibliography of generic commodity promotion research
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ferrers, J.L. (main author), Boon, L. (author), Kaiser, H.M. (author), Forker, O.F. (author)
Format:
Bibliography
Publication Date:
1996-02
Published:
USA
Journal Title Details:
27 pages
Subject Term:
advertising, commodity promotion, cotton, dairy, exports, fish, fruit, grains, international trade, promotion, wheat, eggs
Notes:
NICPRE Research Bulletin 96-3, National Institute for Commodity Promotion Research an... (continued)
39. Appeals court rules against pork council
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Teinowitz, Ira (main author)
Format:
Journal article
Publication Date:
2003-10-27
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
74(43) : 4
Subject Term:
advertising, commodity promotion, conflict, farmers, finance, marketing techniques, promotion, pork, swine
40. Are assessments for generic advertising optimal if products are differentiated?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Crespi, John M. (main author), Marette, Stephan (author)
Format:
Conference paper
Publication Date:
2000-07-30
Published:
USA
Journal Title Details:
21 pages
Subject Term:
advertising, commodity promotion, fruit, promotion
Notes:
Selected paper for American Agricultural Economics Association (AAEA) Annual Meeting,... (continued)
41. Are you advertising photographers or cattle?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Evans, Keith (main author)
Format:
Journal article
Publication Date:
2005-02
Published:
USA
Journal Title:
Angus Journal
Journal Title Details:
: 246
Subject Term:
advertising, beef, livestock, photographs, photography, promotion, publicity methods
Notes:
Retrieved July 8, 2006, "Looking at registered beef cattle ads, one sometimes wonders... (continued)
42. As others see it: railroad resort advertising from the viewpoint of the vacationer
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1909-07
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
21(3) : 224-231
Subject Term:
advertising, appeals (message), literature, message content, promotion, recreation
43. Assessing effects of prices and advertising on purchases of finfish and shellfish in a local market in Texas
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Capps, O., Jr. (main author), Lambregts, J.A. (author)
Format:
Journal article
Publication Date:
1991
Published:
USA
Journal Title:
Southern Journal of Agricultural Economics
Journal Title Details:
23(1) : 181-194
Subject Term:
advertising, buying behavior, commodity promotion, consumers, decision making, fish, generic advertising, promotion
44. Auditors criticize management of milk ad campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Associated Press (main author)
Format:
Journal article
Publication Date:
1998-12-18
Published:
USA
Journal Title:
Illinois AgriNews
Journal Title Details:
22(46) : 37
Subject Term:
advertising, campaign, commodity promotion, dairy, promotion
45. Back-cover ads on agricultural publications
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Fabry, Joseph (main author)
Format:
Journal article
Publication Date:
1955
Published:
USA: American Association of Agricultural College Editors
Journal Title:
AAACE
Journal Title Details:
37 (5) : 3
Subject Term:
advertising, colleges, extension communication, persuasion, promotion, publications, universities
46. Banks promote their ag image
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1983
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
21 (2) : 54
Subject Term:
advertising, agribusiness, Canada, farmer perceptions, finance, mass media, promotion, public relations
Notes:
AgComm Teaching
47. Beef case could have ripple effect
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Teinowitz, Ira (main author)
Format:
Journal article
Publication Date:
2004-05-31
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
75(22) : 4+
Subject Term:
advertising, beef, cattle, commodity promotion, government policies, marketing, meat, promotion, marketing communication
48. Beef checkoff support growing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kernellu, Kiran (main author), Cattleman's Beef Board (CBB)
Format:
Article
Publication Date:
2004-02-09
Published:
Lean Trimmings
Subject Term:
advertising, attitudes, beef, commodity promotion, farmer attitudes, farmers, promotion
Notes:
2 pages
49. Beef enjoyment ad campaign reaches target : research shows 72 percent of consumers who have seen ads
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2004-01-28
Published:
USA: National Cattleman's Beef Association
Subject Term:
advertising, appeals (message), beef, campaigns, commodity promotion, meat, message content, promotion
Notes:
2 pages
50. Beef: it's what's for dissenters
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Murphy, Dan (main author)
Format:
Commentary
Publication Date:
2004-12-10
Published:
USA
Subject Term:
advertising, beef, commodity promotion, policies, promotion, pork
Notes:
From Meatingplace.com. Cited in Animalnet, Food Safety Network. 3 pages.