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1. AgDay TV celebrates 25th year
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2007-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
45(8) : 38-39
Subject Term:
advertising, broadcasting, history, media effectiveness, networks, roles, rural broadcasting, rural broadcasts, television, television programming, trends
Notes:
Posted at www.agrimarketing.com/?i=October%202007
2. Broadcasting: delivering results
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Armstrong, Max (main author), Vail, Mark (author), Day, Don (author), Cassidy, Tom (author)
Format:
Journal article
Publication Date:
2009-04
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
47(3) : 68-71
Subject Term:
agriculture news, media effectiveness, networks, radio, roles, rural broadcasting, rural broadcasts, television, trends, weather reports, outlook
Notes:
Four rural broadcasters share their thoughts on what's up and what's new.
3. Broadcast questions answered
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cunningham, Cindy (main author), Landa, Robert (author), Barrows, Janet (author), Rosner, Pat (author), Schroeder, Kiersten (author)
Format:
Journal article
Publication Date:
2010-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
48(8) : 32, 34, 36
Subject Term:
communicator effectiveness, coverage, credibility (media), media effectiveness, media selection, radio, radio programs, reporting, roles, rural broadcasting, rural broadcasts, television, television programming, broadcasters, marketing communication
Notes:
Posted at http://www.agrimarketing.com
4. Broadcast: the last 50. What's next?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Samuelson, Orion (main author)
Format:
Journal article
Publication Date:
2007-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
: 28
Subject Term:
broadcasting, careers, communicators, history, media effectiveness, radio, radio programs, roles, rural broadcasting, television, trends, broadcasters, globalization
Notes:
Posted at www.agrimarketing.com, Article in "A salute to NAMA on its 50th," special s... (continued)
5. Creative differences
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Reddick, Bekah (main author)
Format:
Journal article
Publication Date:
2003-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
41(10) : i6-8
Subject Term:
advertising, media effectiveness, radio, radio programs, roles, rural broadcasting, rural broadcasts, television
Notes:
On creative (or lack of creative) use of radio for agricultural advertising.
6. Farm broadcast: passing the gavel
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2004-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
42(9) : 24
Subject Term:
media effectiveness, National Association of Farm Broadcasters (NAFB), radio, roles, rural broadcasting, rural broadcasts, television
7. Media mix matters more than ever
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2009-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
47(8) : 23
Subject Term:
adoption process, agribusiness, dealers, farm journals, farmers, information sources, Internet, media effectiveness, media selection, radio, roles, shows, television, web sites, marketing communication, agri-marketing
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=29709
8. Rural lifestyle media updates
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Schwalbe, Julie (main author), Brown, Eric (author), Wilson, Greg (author), Hansen, Mike (author), Ellis, Michael (author)
Format:
Journal article
Publication Date:
2009-09
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
47(7) : 45-48
Subject Term:
dealers, farm journals, information sources, media effectiveness, roles, rural people, television, television programming, marketing communication, rural lifestyle, rural living
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=29085
9. Sixty years of communicating agriculture
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Nalley, Jeff (main author)
Format:
Journal article
Publication Date:
2004-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
42(9) : 23
Subject Term:
history, media effectiveness, National Association of Farm Broadcasters (NAFB), radio, roles, rural broadcasting, rural broadcasts, television