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1. Adoption of ag brands in today's tough marketing environment
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agri Marketing staff (main author)
Format:
Journal article
Publication Date:
2002-06
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
40(6) : 12-14
Subject Term:
adoption, advertising, attitudes, farmer attitudes, farmers, information sources, marketing techniques, media effectiveness, marketing communication
2. Advocacy, bias hot topics
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Roberts, Owen (main author)
Format:
Journal article
Publication Date:
2013-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
51(9) : 23
Subject Term:
advertising, agri-marketers, attitudes, credibility, credibility (media), ethical issues, farm journals, farmer attitudes, farmers, information sources, newsletters, newspapers, radio, rural broadcasts, television, web sites, young farmers, bias, trust, social media, advocacy
3. Agri-marketers to profit from commercial producer survey
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gray, Allan (main author)
Format:
Journal article
Publication Date:
2008-09
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
46(7) : 52
Subject Term:
agri-marketers, agribusiness, attitudes, buyer behavior, buying behavior, dealers, decision making, farmer attitudes, farmers, information sources, agri-marketing, trust, credibility (source)
Notes:
Posted at http://www.agrimarketingdigital.com/, Author summarizes findings of the 200... (continued)
4. Brand loyalty among ag producers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Roucan-Kane, Maud (main author), Harbor, Anetra (author)
Format:
Journal article
Publication Date:
2008
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
46(1) : 16-17
Subject Term:
agribusiness, attitudes, buyer behavior, buying behavior, decision making, farm inputs, farmer attitudes, farmers, marketing communication, agrimarketing, brands
Notes:
Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.
5. Broadcasters offer insight into producer needs, concerns
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Magazine article
Publication Date:
2001-03
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
39(3) : 66-74
Subject Term:
attitudes, farmer attitudes, farmers, information needs, marketing techniques, radio, rural broadcasting
6. Building advocates for farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2013-06-01
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
51(5) : 34-35
Subject Term:
attitudes, audience analysis, awards, campaign planning, campaigns, consumer attitudes, consumers, exhibits, face-to-face communication, farm tours, farmers, interpersonal communication, public relations, rural-urban communication, tours, pork, trust, events, National Agri Marketing Association (NAMA)
Notes:
Article about "Best of Show" entry in public relations, National AgriMarketing Association.
7. Cautious optimism: broadcasters convey growers' thoughts and concerns for the year ahead
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agri Marketing staff (main author)
Format:
Article
Publication Date:
2002-03
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
40(3) : 40-44
Subject Term:
attitudes, costs, crops, farmer attitudes, farmers, income levels, livestock
8. Corn, soybean producers are optimistic going into 2007
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2007
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
45(1) : 58-59
Subject Term:
attitudes, corn, crops, economics, farmer attitudes, farmers, income levels, soybeans
Notes:
Posted at http://www.agrimarketing.com/show_story.php?id=44197
9. Do farmers care about service quality?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gunderson, Michael (main author)
Format:
Journal article
Publication Date:
2007
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
45(1) : 18
Subject Term:
agribusiness, attitudes, buyer behavior, buying behavior, chemicals, crops, farmer attitudes, farmers, fertilizers, marketing techniques, pest management, pesticides, retail, agri-marketing
Notes:
Posted at http://www.agrimarketing.com/show_story.php?id=44179, Report of a survey am... (continued)
10. Don't miss out: CAN's ambassadors instill factual information about agriculture in young minds before misconceptions can take hold
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005-04
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
43(3) : 12
Subject Term:
attitudes, campaigns, children, farmers, farming, literacy, public relations, rural-urban communication, youth