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1. Sustainability a journey, not destination
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Capps, Brooke (main author)
Format:
Journal article
Publication Date:
2007-06-18
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
78(25) : 12
Subject Term:
attitudes, consumer attitudes, consumers, environment, environmental communication, environmental quality, marketing, marketing techniques, sustainability
Notes:
Midwest Region edition.
2. Regaining taste for real food
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Collin, Will (main author)
Format:
Journal article
Publication Date:
2006-10-02
Published:
UK
Journal Title:
Advertising Age
Journal Title Details:
77(40) : 42
Subject Term:
buyer behavior, buying behavior, consumption, direct marketing, England, farmers, food, marketing, marketing techniques
Notes:
Midwest Region edition.
3. Markets mean more than just selling
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Conley, Dick (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(13) :S16-S17 March 19, 1979
Subject Term:
advertising, commodity promotion, costs, food, marketing techniques
Notes:
Evans, AgComm teaching
4. Calm after the storm
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
English, Mary McCabe (main author)
Format:
Journal article
Publication Date:
1982
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
March 15, 1982 : M18-M19
Subject Term:
buying behavior, consumers, food, marketing techniques
Notes:
Evans, AgComm teaching
5. Meat markets ply branding iron
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Erickson, Julie Liesse (main author)
Format:
Journal article
Publication Date:
1989
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
May 29, 1989 : 28MW
Subject Term:
commodity promotion, marketing, marketing techniques, meat, retail promotion
Notes:
Evans, AgComm teaching
6. Ten years may be generic lifetime
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Franz, Julie (main author)
Format:
Journal article
Publication Date:
1987
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
March 23, 1987 : 76
Subject Term:
buying behavior, consumers, food, marketing techniques
Notes:
James F. Evans Collection
7. Critics' latest beef with Wal-Mart is - organics?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Frazier, Mya (main author)
Format:
Journal article
Publication Date:
2006-10-16
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
77(42) : 47
Subject Term:
concepts, conflict, food, food safety, imports, international trade, marketing, marketing techniques, transportation, organic, marketing communication, organic food
Notes:
Midwest Region edition.
8. Going green? Plant deep roots
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Frazier, Mya (main author)
Format:
Journal article
Publication Date:
2007-04-30
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
78(18) : 1, 3 pages
Subject Term:
advertising, environment, environmental communication, environmental quality, marketing, marketing techniques, marketing communication
Notes:
Midwest Region edition.
9. "Avon principle" works for farmers: farmer-dealer network is farmers selling to farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gage, Theodore J. (main author)
Format:
Journal article
Publication Date:
1980-11-24
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
51(51) : S-4-S-5
Subject Term:
agri-marketers, agribusiness, farmers, marketing, marketing techniques, retail promotion, sales methods, seeds, selling, marketing communication
Notes:
Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesal... (continued)
10. Beef marketers adapt to leaner times, tastes
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Garland, Susan (main author)
Format:
Journal article
Publication Date:
1986
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
June 16, 1986 : 89
Subject Term:
attitudes, consumers, marketing techniques, meat
Notes:
Evans, AgComm teaching
11. The squeeze is on at the Florida Citrus Commission
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Giges, Nancy (main author)
Format:
Journal article
Publication Date:
1984
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
May 10, 1984 : M-8, M-12
Subject Term:
commodity promotion, cost recovery, Florida, USA, food industries, fruit, marketing techniques
Notes:
Evans, AgComm teaching, Advertising Age
12. Ad dollars help drum up ag business overseas
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gutmann, Hanna (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(13) : S16
Subject Term:
advertising, commodity promotion, exports, international trade, marketing techniques
Notes:
The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent ... (continued)
13. Crop of ad programs keeps growing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gutmann, Hanna (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(13) : S8
Subject Term:
advertising, campaigns, commodity promotion, marketing techniques
Notes:
"An expanded list of promotion programs administered by the U.S. Dept. of Agriculture... (continued)
14. Industry fights sour taste of sliding sales
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Liesse, Julie (main author)
Format:
Journal article
Publication Date:
1994-04-18
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
65 (17) : 37
Subject Term:
advertising, buyer behavior, dairy, marketing techniques, product promotion
Notes:
James F. Evans Collection
15. How a Chinese dairy plans to become a global brand
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Madden, Normandy (main author)
Format:
Journal article
Publication Date:
2007-01-29
Published:
China
Journal Title:
Advertising Age
Journal Title Details:
78(5) : 31
Subject Term:
advertising, China, dairy, marketing, marketing techniques, promotion, sales promotion, food industry, milk
Notes:
Midwest Region edition.
16. Amoco encouraged by its gasohol trial
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Neher, Jacques (main author)
Format:
Journal article
Publication Date:
1979-08-20
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(35) : 33
Subject Term:
commodity promotion, corn, farmers, marketing, marketing techniques
Notes:
Results of early tests of gasohol at the pump. Already the nation's corn farmers hav... (continued)
17. How do consumer and agri ads differ?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S9, 11
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)
18. Sunkist a pioneer in new products, promotions
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stroud, Ruth (main author)
Format:
Journal article
Publication Date:
1988-11-09
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
59 (48) : 22, 40
Subject Term:
advertising, commodity promotion, fruit, marketing techniques
Notes:
Evans, AgComm teaching
19. Appeals court rules against pork council
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Teinowitz, Ira (main author)
Format:
Journal article
Publication Date:
2003-10-27
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
74(43) : 4
Subject Term:
advertising, commodity promotion, conflict, farmers, finance, marketing techniques, promotion, pork, swine
20. Grocery marketing: store's selection goes far beyond groceries
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wylie, Kenneth (main author)
Format:
Journal article
Publication Date:
1985-04-18
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
56(30) : 40
Subject Term:
food, marketing techniques, retail promotion, rural areas, sales methods, selling, marketing communication
Notes:
Describes approach of Willey's (Greensboro, Vermont), a "country store" that does an... (continued)