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1. Catalogs boom and grow
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-01-21
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
51(3) : S-22-S-25
Subject Term:
direct mail, direct marketing, farmers, history, marketing techniques, media effectiveness, roles
Notes:
Trends in the mail order catalog business. Includes a brief history back to 1872 whe... (continued)
2. DuPont cuts soybean fungicide mailer that sings
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Colletti,Christopher (main author)
Format:
Journal article
Publication Date:
1986-10-27
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
57(55) : S4
Subject Term:
advertising, appeals (message), campaigns, chemicals, direct marketing, farmers, music, pesticides, soybeans, diseases
3. Marketing with video
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kim, J.B. (main author)
Format:
Journal article
Publication Date:
1995
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
66(21) : s-1
Subject Term:
advertising, audiovisual media, campaigns, chemicals, direct marketing, sales promotion
Notes:
James F. Evans Collection
4. Regaining taste for real food
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Collin, Will (main author)
Format:
Journal article
Publication Date:
2006-10-02
Published:
UK
Journal Title:
Advertising Age
Journal Title Details:
77(40) : 42
Subject Term:
buyer behavior, buying behavior, consumption, direct marketing, England, farmers, food, marketing, marketing techniques
Notes:
Midwest Region edition.