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You searched for: Start Over Collection Agricultural Communications Documentation Center (ACDC) Remove constraint Collection: Agricultural Communications Documentation Center (ACDC) Publication Year 2005 Remove constraint Publication Year: 2005 Journal Titles Agri Marketing Remove constraint Journal Titles: Agri Marketing Subject Term advertising Remove constraint Subject Term: advertising

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1. An unexpected lesson in activist management
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
43(9) : 37
Subject Term:
advertising, conflict, ethical issues, interest groups, rural broadcasting, rural broadcasts
Notes:
Public broadcaster reports on experience in getting protests from interests groups co... (continued)
2. Fortune 500 company goes a-courtin' using research
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Neumann, Bernice (main author)
Format:
Journal article
Publication Date:
2005-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
43(8) : 56-57
Subject Term:
advertising, audience analysis, audience research, campaigns, cooperatives, credibility, image, public relations, cooperative communication, market research
Notes:
Describes a campaign by CHS, the nation's largest cooperative, among business leaders... (continued)
3. Make a critical difference in the success of your campaign: the importance of measuring ad recognition
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McLendon, Tamara (main author)
Format:
Journal article
Publication Date:
2005-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
43(8) : 52-54
Subject Term:
advertising, campaigns, case studies, CD-ROM, crops, dealers, evaluation, interactive media, Internet, media effectiveness, meetings, roles, sales promotion, survey, tours, training programs, video, WWW (World Wide Web), marketing communication, brands
Notes:
Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.
4. Crazy about farming
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wall, Ron (main author)
Format:
Journal article
Publication Date:
2005-09
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
43(7) : 50-51
Subject Term:
advertising, advertising agencies, communicator effectiveness, communicators, farming methods, in-service training, professional development
Notes:
Describes how AdFarm, an agricultural marketing and communications firm, invests in t... (continued)
5. Cow judging meets creativity
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Schultz, Lorilee (main author)
Format:
Journal article
Publication Date:
2005-07
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
43(6) : 68-69
Subject Term:
advertising, dairy, farm journals, Hoard's Dairyman, publicity methods, sales promotion, contests, marketing communication
Notes:
Describes the history and strategy of the annual cow judging contest sponsored by Hoa... (continued)
6. Creative brew: Media Summit offers taste of diverse communications field
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Krebs, Candace (main author)
Format:
Journal article
Publication Date:
2005-07
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
43(6) : 22, 24
Subject Term:
advertising, agri-marketers, American Agricultural Editors' Association (AAEA), careers, farm journals, Livestock Publications Council (LPC), professional development, public relations, trends, trends in farm publishing, convergence
Notes:
Includes perspectives on trends toward media convergence in agriculture.
7. 2005 North American ag communications agencies
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005-05
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
43(4) : 48-59
Subject Term:
advertising, advertising agencies, commodity promotion, direct marketing, directories, electronic marketing, expenditures, media use, public relations, sales promotion, e-commerce (new terms), marketing communication
8. Numerous issues weigh on minds of agencies, clients
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005-05
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
43(4) : 36-38,40,42
Subject Term:
advertising, advertising agencies, campaign planning, campaigns, communicator effectiveness, communicators, professional development, trends, information technology, marketing communication
9. The beginning of a client-agency relationship
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hickel, Sabrina (main author)
Format:
Journal article
Publication Date:
2005-05
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
43(4) : 44,46-47
Subject Term:
advertising, advertising agencies, agri-marketers, commercial organizations, cooperation, cooperative programs, evaluation, marketing communication
10. Best of NAMA: 2005 award winners
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005-04
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
43(3) : 28-55
Subject Term:
advertising, campaigns, commodity promotion, direct mail, exhibits, news releases, newsletters, public relations, publications, web sites