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You searched for: Start Over Collection Agricultural Communications Documentation Center (ACDC) Remove constraint Collection: Agricultural Communications Documentation Center (ACDC) Publication Year 1980 Remove constraint Publication Year: 1980 Subject Term direct mail Remove constraint Subject Term: direct mail Subject Term farmers Remove constraint Subject Term: farmers Subject Term direct marketing Remove constraint Subject Term: direct marketing Subject Term media effectiveness Remove constraint Subject Term: media effectiveness

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1. Catalogs boom and grow
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-01-21
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
51(3) : S-22-S-25
Subject Term:
direct mail, direct marketing, farmers, history, marketing techniques, media effectiveness, roles
Notes:
Trends in the mail order catalog business. Includes a brief history back to 1872 whe... (continued)