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1. Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Opat, Kelsi (main author), Magness, Haley (author), Irlbeck, Erica (author), Texas Tech University
Format:
Online journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Journal Title:
Journal of Applied Communications
Journal Title Details:
102(4)
Subject Term:
consumers, crisis communication, influences, livestock, public attitudes, public relations, risk assessment, risk communication, risk management, social media, stakeholders, Facebook, antibiotic resistance, coding, hyperlinks, character limit, communicating science, Blue Bell, listeria, Blue Bell Creameries, scapegoating
Notes:
18 pages, via online journal article, Blue Bell Creameries faced an unprecedented sit... (continued)