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1. The line blurs: technology tries to turn content into advertising - again
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wenzel, Wayne (main author / Farm Industry News)
Format:
Journal article
Publication Date:
2003-03
Published:
USA: American Agricultural Editors' Association, New Prague, Minnesota.
Journal Title:
ByLine
Journal Title Details:
: 1, 8
Subject Term:
advertising, direct marketing, farm journals, farmers, information needs, roles, technological advancement, trends, information technology
2. Is farming still news? How rural Midwest newspaper editors handle changing times
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Berg, Patricia Jane (main author)
Format:
Journal article
Publication Date:
1999
Published:
USA
Journal Title:
Grassroots Editor
Journal Title Details:
40(4) : 5-9
Subject Term:
advertising, agriculture news, coverage, development issues, extension communication, extension information, farmers, information sources, journalism, newspapers, reporting, roles, rural communities, rural development, socio-economic aspects, trends, concentration, rural community development
3. An agency perspective on editorial integrity
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Harrison, Susan (main author / Executive Vice President, Davis Harrison Advertising, Chicago), Executive Vice President, Davis Harrison Advertising, Chicago
Format:
Journal article
Publication Date:
1989-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
27(9) : 78-79
Subject Term:
advertising, agri-marketers, credibility (sources), ethical issues, farm journals, farmers, media selection, roles
4. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cornick, James M. (main author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
52(37) : S-1, S-8
Subject Term:
advertising, expenditures, farm journals, farmers, media effectiveness, radio, readership, roles, television, marketing communication, audience selection
Notes:
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazine... (continued)
5. Agrimarketing is more than man in OshKosh B'Goshes
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gage, Theodore J. (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S-1, 3, 4
Subject Term:
advertising, agribusiness, farmers, information sources, marketing, roles, trends, marketing communication, agri-marketing
Notes:
Describes approaches U.S. agricultural marketers are using in response to changes in ... (continued)
6. How do consumer and agri ads differ?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S9, 11
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)
7. A challenge to farm publications
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Palmer, Bob (main author)
Format:
Journal article
Publication Date:
1963
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
1 : 28-32
Subject Term:
advertising, farm journals, farmers, home instruction, information issues, information needs, leadership, media effectiveness, media selection, message content, roles, trends in farm publishing
8. The country press reawakens
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wilson, Charles Morrow (main author)
Format:
Journal article
Publication Date:
1934-09
Published:
USA
Journal Title:
North American Review
Journal Title Details:
238(3) : 260-267
Subject Term:
advertising, communities, coverage, farmers, information sources, media effectiveness, newspapers, reporting, roles, rural communities, local
9. The farmer's purchasing power
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McVey, Hugh (main author)
Format:
Journal article
Publication Date:
1915-05
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
27(1) : 64-66
Subject Term:
advertising, buying behavior, farm journals, farmers, media effectiveness, roles
10. How advertising does odd jobs for farmers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Griswold, Lawrence W. (main author)
Format:
Journal article
Publication Date:
1914-11
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
26(7) : 27-30
Subject Term:
advertising, farmers, newspapers, roles, farm papers
11. The optimistic observer: reflections on advertising by a man who keeps his eyes open and listens
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1911-06
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
23(2) : 42-44
Subject Term:
advertising, farmers, roles, trends, marketing communication
12. Advertising in farm papers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Minton, C.D. (main author / Editor, Oregon Agriculturist)
Format:
Journal article
Publication Date:
1911-03
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
22(10) : 74-75
Subject Term:
advertising, buyer behavior, buying behavior, decision making, direct marketing, farm journals, farmers, media effectiveness, roles
Notes:
Speech before the Portland (Oregon) Ad Club.
13. "Looking ahead" to the farmer's trade
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Haire, Alphonsus P. (main author)
Format:
Journal article
Publication Date:
1910-05
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
22(1) : 46
Subject Term:
advertising, buyer behavior, buying behavior, farm journals, farmers, roles
14. Good advice to advertisers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Thompson, William (main author), Brisbane, Arthur (author)
Format:
Journal article
Publication Date:
1908-10
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
19(6) : 537-539
Subject Term:
advertising, advertising agencies, audience analysis, consumer information, farm journals, farm women, farmers, readership, roles
15. The farmer as "a class"
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1907-11
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
18(1) : 27-28
Subject Term:
advertising, farm journals, farmers, history, journals, roles, technological advancement, Agricultural Advertising
16. Farm papers and general publicity
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barton, Bayard W. (main author)
Format:
Journal article
Publication Date:
1907-08
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
17(2) : 145-146
Subject Term:
advertising, consumers, farm journals, farmers, roles
Notes:
Reprinted from The Advertising Agent. Argues that marketers of consumer and other go... (continued)
17. Advertising from the farmers stand-point
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stelter, George H. (main author)
Format:
Journal article
Publication Date:
1906-12
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
15(6) : 574-575
Subject Term:
advertising, farmers, information needs, roles
18. Advertising from the farmers stand-point
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
T.A.J. (main author / Millburn, Illinois)
Format:
Journal article
Publication Date:
1906-10
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
15(4) : 321-323
Subject Term:
advertising, decision making, farm families, farmers, information needs, poultry, roles, value of information
19. Advertising from the farmers stand-point
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Loy, Linda W. (main author)
Format:
Journal article
Publication Date:
1906-09
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
15(3) : 218-220
Subject Term:
advertising, buying behavior, decision making, farm families, farmers, information needs, roles
20. Advertising from the farmer's standpoint No. 19
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Heilman, Mrs. Frank (main author)
Format:
Journal article
Publication Date:
1906-08
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
15(2) : 162-165
Subject Term:
advertising, farm families, farmers, information needs, roles