Search

You searched for: Start Over Collection Agricultural Communications Documentation Center (ACDC) Remove constraint Collection: Agricultural Communications Documentation Center (ACDC) Format Journal article Remove constraint Format: Journal article Subject Term radio Remove constraint Subject Term: radio Subject Term rural broadcasts Remove constraint Subject Term: rural broadcasts Subject Term advertising Remove constraint Subject Term: advertising

Search Results

1. AgRadio moving to small-farm programming
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Frances (main author)
Format:
Journal article
Publication Date:
2007
Published:
USA: Canadian Farm Writers' Federation
Journal Title:
Farm Journalist
Journal Title Details:
: 3-4
Subject Term:
advertising, agri-marketers, agribusiness, information services, networks, radio, radio programs, rural areas, rural broadcasting, rural broadcasts, rural people, trends
Notes:
Describes change in programming thrust of Ontario AgRadio Network from market informa... (continued)
2. The state of farm broadcasting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Baker, John (main author), Truitt, Gary (author), McGill, Vic (author)
Format:
Journal article
Publication Date:
2014-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
52(8) : 32-34
Subject Term:
advertising, coverage, media effectiveness, radio, rural broadcasting, rural broadcasts, trends, broadcasters, outlook
3. If it affects farmers, it affects us too
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Balvanz, R. (main author)
Format:
Journal article
Publication Date:
1990
Published:
USA
Journal Title:
CHATS
Journal Title Details:
51(1) : 4
Subject Term:
advertising, farming methods, radio, radio programs, rural broadcasts
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
4. Off the deep end
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bill, E. (main author)
Format:
Journal article
Publication Date:
1950-07
Published:
USA
Journal Title:
CHATS
Journal Title Details:
July 1950 : 12
Subject Term:
advertising, ethical issues, radio, rural broadcasts, radio methods
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
5. RSVP : How do you determine what percent of budget goes into broadcast?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bonner-Lewis, D. (main author), LaCasse, R.A. (author), Palmer, J. (author), Volk, J. (author)
Format:
Journal article
Publication Date:
1984
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
22(6): 56-58
Subject Term:
advertising, agribusiness, communication planning, expenditures, media effectiveness, media selection, radio, rural broadcasts, rural-urban communication, television
Notes:
AgComm Teaching
6. Sales role of RFDs: a guest editorial
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Chapman, J. P. (main author)
Format:
Journal article
Publication Date:
1955-03
Published:
USA
Journal Title:
CHATS
Journal Title Details:
16(3) : 5-6
Subject Term:
advertising, ethical issues, radio, radio programs, rural broadcasts, sales methods, selling, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
7. The service a radio or TV farm director gives to sponsors
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Curtiss, D. (main author)
Format:
Journal article
Publication Date:
1964-10
Published:
USA
Journal Title:
CHATS
Journal Title Details:
25(7) : 7
Subject Term:
advertising, ethical issues, radio, rural broadcasts, television, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
8. The current state of the farm broadcasting market
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Farmakis, J.L. (main author), McGill, Vic (author), Vanderwert, Anita (author)
Format:
Journal article
Publication Date:
2015-09
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
53(7) : 42-44
Subject Term:
advertising, coverage, information services, networks, radio, reporting, rural broadcasting, rural broadcasts, trends, broadcasters, digital, rural broadcasters
9. The state of farm broadcasting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Farmarkis, Bill (main author), Coyle, Rick (author), McGill, Vic (author), Vanderwert, Anita (author)
Format:
Journal article
Publication Date:
2007-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
45(8) : 35-37
Subject Term:
advertising, media effectiveness, networks, radio, radio programs, radio stations, roles, rural broadcasting, rural broadcasts, trends, marketing communication
Notes:
Posted at www.agrimarketing.com/?i=October%202007, Representatives of four media sale... (continued)
10. The state of farm broadcasting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Farmarkis, J.L. (main author), McGill, Vic (author), Grebner, Meghan (author)
Format:
Journal article
Publication Date:
2013-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
51(8) : 37-38
Subject Term:
advertising, broadcasting, coverage, innovations, multimedia, radio, radio programs, reporting, rural broadcasting, rural broadcasts, trends, digital, social media, events, applications
11. State radio networks expand as reception slowly improves
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Galante, Steven P. (main author)
Format:
Journal article
Publication Date:
1987-09-21
Published:
USA
Journal Title:
Wall Street Journal
Subject Term:
advertising, economics of information, finance, radio, radio networks, roles, rural broadcasting, rural broadcasts
Notes:
Article includes reference to farm program networks: Ag Radio Network, Inc., Utica, N... (continued)
12. Ag broadcast and your media mix
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gunn, A.M. (main author)
Format:
Journal article
Publication Date:
1984
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
22(6): 48-50, 52, 54
Subject Term:
advertising, agribusiness, appeals (message), co-operative advertising, communication planning, media effectiveness, media selection, radio, rural broadcasts, television
Notes:
AgComm Teaching
13. Farm broadcasting in transition
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Harper, Dix (main author)
Format:
Journal article
Publication Date:
1975-07
Published:
USA
Journal Title:
CHATS
Journal Title Details:
36(5) : 1
Subject Term:
advertising, radio, roles, rural broadcasts, broadcasters
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
14. Media directors weigh radio's ingredients
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Hartke, D. (main author)
Format:
Journal article
Publication Date:
1996-03
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
34(3) : 28-30, 32
Subject Term:
advertising, communication planning, media selection, radio, radio programs, rural broadcasts
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
15. Farm broadcasters lose 50 million dollar order
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Herweg, G.W. (main author)
Format:
Journal article
Publication Date:
1973-08
Published:
USA
Journal Title:
CHATS
Journal Title Details:
34(9) : 4-5
Subject Term:
advertising, media effectiveness, radio, rural broadcasts, television, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
16. Farm radio and TV: excerpt from President Jackson's report
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Jackson, J. (main author)
Format:
Journal article
Publication Date:
1954-12
Published:
USA
Journal Title:
CHATS
Journal Title Details:
15(11) : 4-5
Subject Term:
advertising, listenership, National Association of Farm Broadcasters (NAFB), radio, roles, rural broadcasts, television, television viewing, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
17. Some highlights of Doane study
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kremer, R.H. (main author)
Format:
Journal article
Publication Date:
1974-08
Published:
USA
Journal Title:
CHATS
Journal Title Details:
35(7) : 6
Subject Term:
advertising, listenership, radio, rural broadcasts, television viewing, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
18. What determines the cost of advertising in farm broadcasting?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kummerow, G. (main author)
Format:
Journal article
Publication Date:
1988-06
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
26(6) : 38
Subject Term:
advertising, media selection, radio, radio programs, rural broadcasts
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
19. Agencies on farm broadcasting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Landry, Lesley (main author), Larson, Amy (author), Thompson, Trista (author), Larson, Lee (author)
Format:
Journal article
Publication Date:
2016-09
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
54(7) : 40, 42, 44
Subject Term:
advertising, media effectiveness, media selection, online services, radio, rural broadcasts, rural-urban communication, television, trends, marketing communication, role, local, podcasts, streaming, trends in rural broadcasting
20. How can broadcasters best serve advertisers?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Masterson, J. (main author)
Format:
Journal article
Publication Date:
1988-06
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
26(6) : 38
Subject Term:
advertising, radio, radio programs, rural broadcasts, radio methods
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
21. Why we don't buy more farm radio-tv
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Mayo, G. (main author)
Format:
Journal article
Publication Date:
1972-04
Published:
USA
Journal Title:
CHATS
Journal Title Details:
33(4) : 4
Subject Term:
advertising, media effectiveness, radio, rural broadcasts, television
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
22. Time or audience: which should we pay for?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Park, R.H. (main author)
Format:
Journal article
Publication Date:
1948
Published:
USA
Journal Title:
CHATS
Journal Title Details:
January 1948 : 10-12
Subject Term:
advertising, audience, audience research, listenership, media effectiveness, radio, rural broadcasts
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
23. Securing programming on live local radio: WDZ reaches rural Illinois 1929-1939
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Perry, Stephen D. (main author)
Format:
Journal article
Publication Date:
2001
Published:
USA
Journal Title:
Journal of Radio Studies
Journal Title Details:
8(2) : 347-371
Subject Term:
advertising, broadcasting, finance, history, information services, music, radio, radio programs, radio stations, rural areas, rural broadcasting, rural broadcasts, traditional media, indigenous media, local, WDZ Radio
24. Withering on the vine: farm broadcasts wane as profit pressures grow
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Porter, Phil (main author)
Format:
Journal article
Publication Date:
2004-05-21
Published:
USA
Journal Title:
Columbus Dispatch (Ohio)
Journal Title Details:
Business : 1B
Subject Term:
advertising, agri-marketers, agribusiness, broadcasting, listenership, radio, radio stations, rural broadcasting, rural broadcasts, trends, concentration
25. Technology trends in broadcasting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Provenmire, Jeremy (main author)
Format:
Journal article
Publication Date:
2006-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
44(8) : 30-32
Subject Term:
advertising, audience analysis, audience research, farm journals, information services, Internet, investments, media selection, newsletters, online services, public relations, radio, research needs, rural broadcasting, rural broadcasts, satellite, technological advancement, web sites, information technology, marketing communication
Notes:
Four farm broadcasters describe new information technologies they are using and a med... (continued)
26. Cowboy wisdom hits the airwaves
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rathai, Kenna (main author)
Format:
Journal article
Publication Date:
2008-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
46(8) : 34
Subject Term:
advertising, animal health, beef, campaign planning, campaigns, cattle, humor, livestock, radio, rural broadcasting, rural broadcasts
Notes:
Posted at http://www.agrimarketing.com
27. Creative differences
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Reddick, Bekah (main author)
Format:
Journal article
Publication Date:
2003-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
41(10) : i6-8
Subject Term:
advertising, media effectiveness, radio, radio programs, roles, rural broadcasting, rural broadcasts, television
Notes:
On creative (or lack of creative) use of radio for agricultural advertising.
28. Advocacy, bias hot topics
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Roberts, Owen (main author)
Format:
Journal article
Publication Date:
2013-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
51(9) : 23
Subject Term:
advertising, agri-marketers, attitudes, credibility, credibility (media), ethical issues, farm journals, farmer attitudes, farmers, information sources, newsletters, newspapers, radio, rural broadcasts, television, web sites, young farmers, bias, trust, social media, advocacy
29. Advertisers dial in to farm radio
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rosen, Carol (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(13) : S14-S15 March 19, 1979
Subject Term:
advertising, costs, media selection, networks, radio, rural broadcasting, rural broadcasts
Notes:
Evans, AgComm teaching
30. What's the future of farm broadcasting?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Sandstrom, T.M. (main author)
Format:
Journal article
Publication Date:
1974-07
Published:
USA
Journal Title:
CHATS
Journal Title Details:
35(6) : 3
Subject Term:
advertising, radio, roles, rural broadcasts, television, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
31. When should you use farm broadcast?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Schmid, D. (main author)
Format:
Journal article
Publication Date:
1988-06
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
26(6) : 38
Subject Term:
advertising, media selection, radio, rural broadcasts, television
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
32. Think more commercially
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Schneider, S. (main author)
Format:
Journal article
Publication Date:
1950-05
Published:
USA
Journal Title:
CHATS
Journal Title Details:
May 1950 : 1
Subject Term:
advertising, ethical issues, radio, radio programs, rural broadcasts
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
33. To develop the profession
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Schneider, S. (main author)
Format:
Journal article
Publication Date:
1950-10
Published:
USA
Journal Title:
CHATS
Journal Title Details:
October 1950 : 1
Subject Term:
advertising, ethical issues, radio, radio programs, roles, rural broadcasts
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
34. Ad and sponsorship opportunities
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Skelton, Dan (main author), Wick, Don (author), Young, Cyndi (author), Ketelsen, Lynn (author), Winters, Rob (author)
Format:
Journal article
Publication Date:
2015-04
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
53(3) : 56, 58
Subject Term:
advertising, agriculture news, coverage, information services, promotion, radio, radio programs, reporting, rural broadcasts, events
35. What do you consider when buying farm radio?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stadlen, D. (main author)
Format:
Journal article
Publication Date:
1988-06
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
26(6) : 44
Subject Term:
advertising, campaign planning, media selection, radio, rural broadcasts, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
36. A lesson for manufacturers in the farmer's welcome of radio
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
True, James (main author)
Format:
Journal article
Publication Date:
1924-01-12
Published:
USA
Journal Title:
Printer's Ink
Journal Title Details:
126(4) : 73
Subject Term:
adoption, advertising, farm families, farmers, listenership, market information, radio, radio programs, rural broadcasting, rural broadcasts
37. We already have looked at ourselves
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Walton, R.J. (main author)
Format:
Journal article
Publication Date:
1966-05
Published:
USA
Journal Title:
CHATS
Journal Title Details:
27(5) : 7-8
Subject Term:
advertising, radio, radio programs, rural broadcasts, broadcasters, radio methods
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
38. Farm broadcasting gets reactions in sales seminars
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Wilkinson, R. (main author)
Format:
Journal article
Publication Date:
1966-09
Published:
USA
Journal Title:
CHATS
Journal Title Details:
27(9) : 2-3
Subject Term:
advertising, media effectiveness, radio, rural broadcasts, selling, television, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
39. RFDs should work for listeners, advertisers, management
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Worcester, C. (main author)
Format:
Journal article
Publication Date:
1951-06
Published:
USA
Journal Title:
CHATS
Journal Title Details:
June 1951 : 3, 6
Subject Term:
advertising, listenership, radio, radio programs, roles, rural broadcasts, broadcasters, stations
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
40. Worcester gives key to success in RFD
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Worcester, C. (main author)
Format:
Journal article
Publication Date:
1950-11
Published:
USA
Journal Title:
CHATS
Journal Title Details:
November 1950 : 17
Subject Term:
advertising, radio, radio programs, rural broadcasts, sales promotion, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
41. Advertisers seeking more broadcast outlets for peaks
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1978-07
Published:
USA
Journal Title:
Television/Radio Age
Journal Title Details:
June 1981 : A49-A66
Subject Term:
advertising, expenditures, media selection, radio, roles, rural broadcasts, television
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
42. Ag broadcast expenditures -- 1975-1979
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
18(6): 78
Subject Term:
advertising, agribusiness, radio, rural broadcasts, television
Notes:
AgComm Teaching
43. Attitudes toward sales
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1966-04
Published:
USA
Journal Title:
CHATS
Journal Title Details:
27(4) : 5
Subject Term:
advertising, journalists, radio, rural broadcasts, television, broadcasters, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
44. Breaking through the clutter
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1990
Published:
USA: National Association of Farm Broadcasters
Journal Title:
NAFB Signal
Journal Title Details:
1(1) : 15-16
Subject Term:
advertising, communication planning, information sources, media effectiveness, media selection, media use, radio, rural broadcasts
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
45. Bringing "local" to marketing
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2008-06
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
46(5) : 32
Subject Term:
advertising, media effectiveness, National Association of Farm Broadcasters (NAFB), radio, rural broadcasting, rural broadcasts, television, marketing communication, local
Notes:
Posted at http://www/agrimarketingdigital.com/?iid=8160
46. Broadcast and budgets hold up well in face of soft economy
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1982-06-28
Published:
USA
Journal Title:
Television/Radio Age
Journal Title Details:
XXIX (22) : A30
Subject Term:
advertising, agribusiness, expenditures, radio, rural broadcasts, television
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
47. Farm broadcast '85
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1985-07
Published:
USA
Journal Title:
Television/Radio Age
Journal Title Details:
32(26) : A1-A30
Subject Term:
advertising, agribusiness, broadcasting, farm inputs, listenership, listening habits, radio, radio programs, rural broadcasts, rural conditions
48. Farm broadcasters are faring better than farm operators : strong chemical and animal health product business, shift from print help (farm broadcast '85, the advertiser)
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1985-07
Published:
USA
Journal Title:
Television/Radio Age
Journal Title Details:
32(26) : A22-A30
Subject Term:
advertising, broadcasting, information needs, media effectiveness, media selection, radio, radio programs, rural broadcasts
Notes:
See C04751 for original
49. Farm director doubling as a salesman
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1963
Published:
USA
Journal Title:
CHATS
Journal Title Details:
24(1) : 4-5
Subject Term:
advertising, ethical issues, radio, rural broadcasts, broadcasters, media sales
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Pub... (continued)
50. Guide analyzes radio market
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
18(6) : 74-75
Subject Term:
advertising, agribusiness, audience research, media selection, radio, rural broadcasts
Notes:
AgComm Teaching