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1. Food marketing in western Europe today
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Abbott, John C. (main author)
Format:
Journal article
Publication Date:
1963-04
Journal Title:
Journal of Marketing
Journal Title Details:
27(2) : 17-22
Subject Term:
advertising, consumers, distribution, Europe, food, management, marketing, markets (selling), public attitudes, food industry, marketing communication, agricultural, competition, services, industry, grocery stores, retailers, efficiency
2. How message monies are shifting
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Aeschliman, David C. (main author)
Format:
Journal article
Publication Date:
2003-09
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
41(8) : 32-33
Subject Term:
advertising, advertising agencies, change, dealers, direct marketing, Internet, local programs, media effectiveness, media selection, roles, trends, WWW (World Wide Web), marketing communication, agri-marketing
Notes:
Second article in a three-part series about the changing dynamics of agricultural mar... (continued)
3. Agricultural advertising short course
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association, Chicago, Illinois.
Format:
Journal article
Publication Date:
1920-03-09
Published:
USA
Journal Title:
Agricultural Publishers Association Weekly Bulletin
Journal Title Details:
172 : 1-2
Subject Term:
advertising, advertising agencies, communicators, education programs, farm journals, professional development, publishing, training programs, marketing communication, teaching programs, in-service education
Notes:
Agricultural Publishers Association Archives, Describes the content of an approaching... (continued)
4. Adoption of ag brands in today's tough marketing environment
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agri Marketing staff (main author)
Format:
Journal article
Publication Date:
2002-06
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
40(6) : 12-14
Subject Term:
adoption, advertising, attitudes, farmer attitudes, farmers, information sources, marketing techniques, media effectiveness, marketing communication
5. "Buzzing" about agriculture
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agri Marketing staff (main author)
Format:
Journal article
Publication Date:
2002-06
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
40(6) : 34-36
Subject Term:
advertising, campaigns, dairy, direct marketing, face-to-face communication, interpersonal communication, media effectiveness, opinion leaders, sales methods, selling, marketing communication
6. Communication agency leaders review what's new at their shops
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agri Marketing staff (main author)
Format:
Journal article
Publication Date:
2006-05
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
44(4) : 38, 40, 42, 44
Subject Term:
advertising, advertising agencies, communication units, innovations, trends, marketing communication
7. North American ag communications agencies report steady growth in 2005
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agri Marketing staff (main author)
Format:
Journal article
Publication Date:
2006-05
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
44(4) : 48-58
Subject Term:
advertising, advertising agencies, bibliographies, direct marketing, electronic marketing, expenditures, media selection, public relations, sales promotion, trends, marketing communication
8. 100 years of almond innovation
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Allen, Gray (main author)
Format:
Journal article
Publication Date:
2010-10
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
48(8) : 43-44
Subject Term:
advertising, cooperatives, history, horticulture, innovations, international trade, marketing, promotion, trends, marketing communication, huts
Notes:
Posted at http://www.agrimarketing.com
9. Ag information in the digital ag
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Alumbaugh, Joann (main author), Schimek, Rosemary (author), Cooper, Hyler (author), Brandt, Erika (author), Rieker, Jana (author), Herman, Matthew (author), Durs, Don (author), Winter, Kristen (author), Melnyk, Darwin (author), Rattliff, Robert (author)
Format:
Journal article
Publication Date:
2009
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
47(1) : 33-34, 36, 38
Subject Term:
advertising, advisory services, careers, databases, e-mail, farm journals, information services, Internet, livestock, online services, technological advancement, video, web sites, information technology, digital, marketing communication, equipment, social media
Notes:
Posted at http://www.agrimarketingdigital.com
10. Building brands from the barn up: Heritage Acres finds success in local approach
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Barb Baylor (main author)
Format:
Journal article
Publication Date:
2003-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
41(10) : 34-39
Subject Term:
advertising, appeals (message), campaign planning, campaigns, cooperatives, image, market analysis, meat, message content, pork, marketing communication, market research
Notes:
Features marketing communications strategy of the Ozark Mountain Pork Cooperative in ... (continued)
11. Agency update: finding the right size
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Robynne M. (main author)
Format:
Journal article
Publication Date:
2004-05
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
42(4) : 40, 42
Subject Term:
advertising, advertising agencies, communicator effectiveness, communicators, information services, marketing communication, agri-marketing
Notes:
Perspectives of the capabilities of small agricultural advertising agencies.
12. The joy of the chase
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Anderson, Robynne M. (main author)
Format:
Journal article
Publication Date:
2003-05
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
41(5) : 44
Subject Term:
advertising, advertising agencies, Canada, trends, marketing communication, concentration
13. Game-changing communications
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Aust, Janell (main author)
Format:
Journal article
Publication Date:
2009-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
47( 9 ) : 36, 38
Subject Term:
advertising, campaign planning, campaigns, communication planning, crops, media selection, public relations, seeds, soybeans, marketing communication
Notes:
Posted at http://www.agrimarketing.com
14. How the Educator Cracker idea was made win
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barbour, T.N. (main author / Johnson Educator Food Company, Boston, MA)
Format:
Journal article
Publication Date:
1910-06
Published:
USA
Journal Title:
Agricultural Advertising
Journal Title Details:
22(2) : 236-240
Subject Term:
advertising, campaign planning, campaigns, food, food industries, marketing methods, marketing communication
15. Using emotional benefits as a differentiation strategy in saturated markets
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barrena, Ramo (main author), Sanchez, Mercedes (author)
Format:
Journal article
Publication Date:
2009-11
Published:
Spain
Journal Title:
Psychology and Marketing
Journal Title Details:
26(11) : 1002-1030
Subject Term:
advertising, appeals (message), attitudes, buyer behavior, buying behavior, consumer attitudes, consumers, decision making, drink, message content, wine, Spain, marketing communication
16. Brands have a social media "window of opportunity" in PR (public relations) disasters
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barrera, Edward (main author)
Format:
Journal article
Publication Date:
2009-04-21
Published:
USA
Journal Title:
Adotas
Subject Term:
advertising, audience analysis, audience research, buyer behavior, buying behavior, crisis communication, education effects, food, food safety, interactive media, public relations, risk communication, marketing communication, brands, social media
Notes:
Via online issue. 1 page., Reports on audience research about the effects of adverti... (continued)
17. Cigarette advertising to counter New Year resolutions
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Basil, M. (main author), Basil, D. (author), Schooler, C. (author)
Format:
Journal article
Publication Date:
2000-04
Published:
USA
Journal Title:
Journal of Health Communication
Journal Title Details:
5(2) : 161-174
Subject Term:
advertising, campaign planning, campaigns, communication planning, health information, persuasion, promotion, tobacco, marketing communication
18. Consumer marketing: California raisins launch new campaign
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bedwell, Kim (main author)
Format:
Journal article
Publication Date:
2006-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
44(9) : 37-38
Subject Term:
advertising, appeals (message), attitudes, awards, campaign planning, campaigns, communication planning, consumer attitudes, consumers, fruit, media relations, public relations, publicity, women, marketing communication
19. Deere goes beyond famed brand to cultivate ties with customers
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Beeler, Amanda (main author)
Format:
Journal article
Publication Date:
2000-05-22
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
71(22) : 32
Subject Term:
advertising, agri-marketers, agribusiness, campaigns, farm equipment, machinery, public relations, rural-urban communication, marketing communication
20. Targeting display advertising
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bishop, Stephanie (main author)
Format:
Journal article
Publication Date:
2009-11
Published:
USA
Journal Title:
Agri Marketing
Journal Title Details:
47( 9 ) : 44-45
Subject Term:
advertising, direct marketing, information services, Internet, online services, weather reports, web sites, marketing communication, agri-marketing, relationship marketing
Notes:
Posted at http://www.agrimarketing.com, Features a "Farmers' Forecast" web site from Monsanto.