Search

You searched for: Start Over Collection Agricultural Communications Documentation Center (ACDC) Remove constraint Collection: Agricultural Communications Documentation Center (ACDC) Format Journal article Remove constraint Format: Journal article Journal Titles Advertising Age Remove constraint Journal Titles: Advertising Age Subject Term farmers Remove constraint Subject Term: farmers Subject Term advertising Remove constraint Subject Term: advertising

Search Results

1. Appeals court rules against pork council
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Teinowitz, Ira (main author)
Format:
Journal article
Publication Date:
2003-10-27
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
74(43) : 4
Subject Term:
advertising, commodity promotion, conflict, farmers, finance, marketing techniques, promotion, pork, swine
2. TV's "Ag Day" can boast bumper crop of ad interest
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Walley, Wayne (main author)
Format:
Journal article
Publication Date:
1995-05
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
66(18) : 12
Subject Term:
advertising, broadcasting, farmers, rural broadcasting, rural broadcasts, television, television programming, television viewing
Notes:
"Ag Day," a syndicated 6-day-a-week half-hour newsmagazine for farmers attracts a fai... (continued)
3. Milk biz hopes $55M will help sales mooove
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Colford, Steven W. (main author)
Format:
Journal article
Publication Date:
1993-08-30
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
64(36) : 8,35
Subject Term:
advertising, campaigns, commodity promotion, dairy, expenditures, farmers, finance, milk
4. DuPont cuts soybean fungicide mailer that sings
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Colletti,Christopher (main author)
Format:
Journal article
Publication Date:
1986-10-27
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
57(55) : S4
Subject Term:
advertising, appeals (message), campaigns, chemicals, direct marketing, farmers, music, pesticides, soybeans, diseases
5. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Cornick, James M. (main author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
52(37) : S-1, S-8
Subject Term:
advertising, expenditures, farm journals, farmers, media effectiveness, radio, readership, roles, television, marketing communication, audience selection
Notes:
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazine... (continued)
6. Agrimarketing is more than man in OshKosh B'Goshes
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gage, Theodore J. (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S-1, 3, 4
Subject Term:
advertising, agribusiness, farmers, information sources, marketing, roles, trends, marketing communication, agri-marketing
Notes:
Describes approaches U.S. agricultural marketers are using in response to changes in ... (continued)
7. How do consumer and agri ads differ?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S9, 11
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)
8. Good promo, good premium bring goodwill
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Robertson, M. James (main author)
Format:
Journal article
Publication Date:
1979-05-07
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(19) : S
Subject Term:
advertising, agribusiness, farmers, premiums, promotion, sales methods, agri-marketing
Notes:
Describes use of premiums in promoting products and services to farmers: windbreakers, caps, others.
9. Can we have détente between advertisers and consumerists
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Trahey, Jane (main author)
Format:
Journal article
Publication Date:
1976-08-09
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
47(32) : 34
Subject Term:
advertising, agricultural policies, conflict, exports, farmers, government programs, international trade, tobacco
Notes:
Describes anger of advertising industry toward government policies such as subsidies ... (continued)
10. Unsolicited ad idea problems, other woes get Four A's airing
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1975-11-24
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
46(47) : 3
Subject Term:
accuracy, advertising, ethical issues, farmers, image, information issues, bias
Notes:
Advertising executive advises agencies to be extremely wary of unsolicited ideas and ... (continued)