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1. Going green? Plant deep roots
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Frazier, Mya (main author)
Format:
Journal article
Publication Date:
2007-04-30
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
78(18) : 1, 3 pages
Subject Term:
advertising, environment, environmental communication, environmental quality, marketing, marketing techniques, marketing communication
Notes:
Midwest Region edition.
2. How a Chinese dairy plans to become a global brand
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Madden, Normandy (main author)
Format:
Journal article
Publication Date:
2007-01-29
Published:
China
Journal Title:
Advertising Age
Journal Title Details:
78(5) : 31
Subject Term:
advertising, China, dairy, marketing, marketing techniques, promotion, sales promotion, food industry, milk
Notes:
Midwest Region edition.
3. Appeals court rules against pork council
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Teinowitz, Ira (main author)
Format:
Journal article
Publication Date:
2003-10-27
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
74(43) : 4
Subject Term:
advertising, commodity promotion, conflict, farmers, finance, marketing techniques, promotion, pork, swine
4. Industry fights sour taste of sliding sales
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Liesse, Julie (main author)
Format:
Journal article
Publication Date:
1994-04-18
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
65 (17) : 37
Subject Term:
advertising, buyer behavior, dairy, marketing techniques, product promotion
Notes:
James F. Evans Collection
5. Sunkist a pioneer in new products, promotions
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stroud, Ruth (main author)
Format:
Journal article
Publication Date:
1988-11-09
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
59 (48) : 22, 40
Subject Term:
advertising, commodity promotion, fruit, marketing techniques
Notes:
Evans, AgComm teaching
6. How do consumer and agri ads differ?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Pritzker, Margie (main author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S9, 11
Subject Term:
advertising, decision making, decision process, farmers, marketing techniques, roles, marketing communication
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm ad... (continued)
7. Ad dollars help drum up ag business overseas
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gutmann, Hanna (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(13) : S16
Subject Term:
advertising, commodity promotion, exports, international trade, marketing techniques
Notes:
The U.S. Dept. of Agriculture's (USDA) push for foreign market development in recent ... (continued)
8. Crop of ad programs keeps growing
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gutmann, Hanna (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(13) : S8
Subject Term:
advertising, campaigns, commodity promotion, marketing techniques
Notes:
"An expanded list of promotion programs administered by the U.S. Dept. of Agriculture... (continued)
9. Markets mean more than just selling
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Conley, Dick (main author)
Format:
Journal article
Publication Date:
1979
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
50(13) :S16-S17 March 19, 1979
Subject Term:
advertising, commodity promotion, costs, food, marketing techniques
Notes:
Evans, AgComm teaching