Search

You searched for: Start Over Collection Agricultural Communications Documentation Center (ACDC) Remove constraint Collection: Agricultural Communications Documentation Center (ACDC) Format Journal article Remove constraint Format: Journal article Year Published (Range) over 25 Years Remove constraint Year Published (Range): over 25 Years Journal Titles Advertising Age Remove constraint Journal Titles: Advertising Age Subject Term roles Remove constraint Subject Term: roles Subject Term direct marketing Remove constraint Subject Term: direct marketing Subject Term media effectiveness Remove constraint Subject Term: media effectiveness

Search Results

1. Catalogs boom and grow
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1980-01-21
Published:
USA
Journal Title:
Advertising Age
Journal Title Details:
51(3) : S-22-S-25
Subject Term:
direct mail, direct marketing, farmers, history, marketing techniques, media effectiveness, roles
Notes:
Trends in the mail order catalog business. Includes a brief history back to 1872 whe... (continued)