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1. The time is right to tighten up agency relations
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Shepherd, B. Morgan (main author / President, APA), Agricultural Publishers Association, Chicago, Illinois.
Format:
Letter
Publication Date:
1936-04-17
Published:
USA
Subject Term:
advertising, advertising agencies, farm journals, finance, policies
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, 3 pages., APA... (continued)
2. Is farm paper advertising losing credence?
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Agricultural Publishers Association, Chicago, Illinois.
Format:
Letter
Publication Date:
1936-03-25
Published:
USA
Subject Term:
advertising, appeals (message), credibility (media), ethical issues, farm journals, information issues, message content, trust
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Page 1 of Spe... (continued)