- Agricultural Communications Documentation Center (ACDC)
- Rao, Y.V. Lakshmana (main author)
- Book chapter
- Publication Date:
- International: Unesco Press, Paris, France.
- Subject Term:
- audiovisual media, developing countries, development, development communication, development issues, distribution, films, India, information flow, information issues, intercultural communication, international communication, languages, mass media, media effectiveness, rural development, rural-urban difference
- Pages 77-91 of Unesco, Getting the Message Across, Unesco Press, Paris, France. 214 pages.