- Agricultural Communications Documentation Center (ACDC)
- Mody, Bella (main author), Shingi, Prakash M. (author)
- Publication Date:
- India: Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India.
- Subject Term:
- adoption, adoption process, development issues, diffusion, education effects, farmers, India, information needs, knowledge level, mass media, roles, television, television programming
- 103 pages, The content of two Krishi-Darshan programmes was analyzed. From 50 to 62 ... (continued)