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Subject Term
- direct mail[remove]170
- advertising61
- direct marketing58
- media effectiveness45
- farmers41
- farm journals35
- radio34
- agribusiness33
- campaigns32
- television32
- marketing communication30
- information sources27
- agri-marketing26
- Internet21
- campaign planning21
- extension18
- newsletters18
- extension communication17
- buying behavior16
- communication planning16