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Subject Term
- diffusion[remove]40
- interpersonal communication[remove]40
- adoption28
- farmers23
- information sources18
- adoption process13
- innovations13
- farming methods12
- media effectiveness11
- rural development9
- mass media8
- radio7
- communication theory6
- development6
- development communication6
- face-to-face communication6
- pest management6
- attitudes5
- farmer attitudes5
- information seeking5