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Subject Term
- credibility (media)[remove]25
- media use[remove]25
- information sources18
- media effectiveness12
- farmers8
- radio7
- India6
- farmer attitudes6
- information seeking6
- television6
- decision making5
- farmer perceptions5
- newspapers5
- trust5
- adoption4
- communication behavior4
- market information4
- Internet3
- adoption behavior3
- agribusiness3