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Subject Term
- advertising research[remove]139
- advertising72
- commodity promotion36
- research methods25
- readership21
- farm journals20
- dairy18
- models17
- economic research16
- marketing research16
- communication research15
- content analysis15
- audience research14
- buying behavior14
- survey14
- consumers13
- media effectiveness13
- attitudes11
- message content11
- audience attitudes10