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Subject Term
- adoption process[remove]17
- diffusion process[remove]17
- diffusion16
- adoption15
- innovations7
- diffusion of information6
- information sources6
- farmers5
- farming methods5
- media effectiveness5
- extension4
- communication research3
- communication theory3
- decision making3
- extension communication3
- interpersonal communication3
- opinion leaders3
- India2
- agricultural development2
- change2