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Subject Term
- adoption process[remove]34
- diffusion[remove]34
- farmers[remove]34
- adoption32
- information sources20
- innovations13
- farming methods9
- media effectiveness9
- decision making7
- extension7
- interpersonal communication7
- rural development7
- communication theory6
- information seeking6
- history5
- mass media5
- communication research4
- development communication4
- diffusion process4
- extension communication4