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Subject Term
- adoption[remove]230
- adoption process[remove]230
- diffusion100
- innovations79
- farmers72
- adoption behavior68
- India67
- information sources56
- farming methods46
- technology transfer38
- decision making37
- rural development33
- influences32
- extension29
- communication theory25
- development communication22
- social factors20
- farmer attitudes19
- media effectiveness18
- interpersonal communication17