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Subject Term
- adoption process[remove]11
- adoption10
- India8
- farmers5
- diffusion4
- farming methods3
- information sources3
- innovations3
- adoption behavior2
- communication theory2
- decision making2
- decision making process2
- development communication2
- influences2
- media effectiveness2
- opinion leaders2
- rural development2
- villages2
- agricultural development1
- development1