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Subject Term
- India31
- influences24
- adoption behavior22
- adoption21
- farmer attitudes17
- socio-economic factors11
- technology transfer10
- diffusion9
- innovations8
- media use7
- farming methods6
- information sources6
- communication behavior5
- farmer perceptions5
- farmers4
- adoption process3
- communication channels3
- credibility (media)3
- farmer education3
- opinion leaders3